Forecast Of The Day: Yelp’s Active Advertising Local Business Accounts
What?
Yelp’s (NYSE:YELP) Active Advertising Local Business Accounts fell from 565,000 in 2019 to 520,000 in 2020 and recovered to around 530,000 in 2021. Trefis expects the metric to grow to around 610,000 in 2022.
Why?
- Down 13% This Year, What’s Happening With Yelp Stock?
- Yelp Stock Up 66% Since 2023. Does It Have More Room To Run Post Q4 Results?
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- Yelp Stock To Likely Trade Lower Post Q4
While the metric was impacted by Covid-19 and the related economic slowdown in 2020, we expect longer-term growth to be driven by the continued shift to digital advertising.
So What?
We think Yelp stock is slightly undervalued. We value Yelp at $35 per share, around 10% ahead of the current market price.
See Our Complete Analysis For Yelp
What if you’re looking for a more balanced portfolio instead? Our high-quality portfolio and multi-strategy portfolio have beaten the market consistently since the end of 2016.
| Returns | May 2022 MTD [1] |
2022 YTD [1] |
2017-22 Total [2] |
| YELP Return | 0% | -10% | -15% |
| S&P 500 Return | 0% | -13% | 85% |
| Trefis Multi-Strategy Portfolio | 0% | -17% | 227% |
[1] Month-to-date and year-to-date as of 5/2/2022
[2] Cumulative total returns since the end of 2016
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