Forecast Of The Day: Yelp’s Active Advertising Local Business Accounts
What?
Yelp’s (NYSE:YELP) Active Advertising Local Business Accounts declined from around 565,000 in 2019 to about 520,000 in 2020. Trefis expects the number to recover to around 594,000 in 2021 and to 666,000 in 2022.
Why?
Relevant Articles
- Down 13% This Year, What’s Happening With Yelp Stock?
- Yelp Stock Up 66% Since 2023. Does It Have More Room To Run Post Q4 Results?
- What To Expect From Yelp’s Q3 After Stock Up 50% This Year?
- Yelp Stock is Up 60% So Far. What’s Next?
- Yelp Stock Down 14% Over Six Months. What’s Next?
- Yelp Stock To Likely Trade Lower Post Q4
Although the number dipped a bit in 2020, due to the Covid-19 pandemic, we expect the number to rise in the long run, driven by an increasing shift to online advertising.
So What?
We think the projected growth in Yelp’s advertising business is priced into the stock. We value Yelp at about $39 per share, in line with the current market price.
See Our Complete Analysis For Yelp
What if you’re looking for a more balanced portfolio instead? Here’s a high-quality portfolio that’s beaten the market consistently since 2016.
Invest with Trefis Market Beating Portfolios
See all Trefis Price Estimates