Is Under Armour Effectively Expanding Its Store Base In North America?

August 17th, 2016 by Trefis Team
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Downside
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UA: Under Armour logo
UA
Under Armour

For a retail company, it is essential that customers have easy access to its products. Sales and ease of access are directly correlated. Such is the case when it comes to Under Armour‘s (NYSE:UA) business.

The company derives upwards of 90% of their sales from North America. Over the past five years, the company has worked hard to increase the store base across the continent. But how is this strategy working for the company?

 Screen Shot 2016-08-16 at 3.05.57 pm

As we can see from the table above, Under Armour’s net revenue per store has increased steadily over the aforementioned period. Supplementing this strategy with increasing its e-commerce footprint can help the company stand out amongst competitors.

Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment / ask questions on the comments section

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our full analysis for Under Armour

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