SAP Launches On Demand Business Intelligence Offering
SAP (NYSE:SAP) has launched a cloud based version of its BusinessObjects business intelligence offering. [1] SAP BI OnDemand will be powered by SAP’s HANA in-memory computing platform, offering a high performance data analysis solution for enterprises which allows them to analyze huge amounts of data in real time. SAP competes primarily with Oracle (NASDAQ:ORCL), IBM (NYSE:IBM) and Microsoft (NASDAQ:MSFT) in enterprise software.
SAP has currently has a 24% share in the global business intelligence software market. We expect it to capture more than 26% of the market by the end of the forecast period. Business Intelligence software is an important driver for SAP’s stock price, and accounts for more than 12% of SAP’s $62 Trefis price estimate which stands nearly 5% above its current market price.
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SAP Continues its Shift to the Cloud with New BI On Demand Solution
With the cloud computing market exploding in size, all major enterprise software makers have been jumping on to the cloud bandwagon by launching cloud based versions of their enterprise offerings. SAP recently partnered with HP to make its applications available to customers on HP’s cloud infrastructure.
Its new BI On Demand offering allows customers to analyze data from multiple sources, including other on-demand offerings, in real time with high performance, thanks to the HANA platform. It can be set up quickly with no implementation, deployment or maintenance costs unlike traditional offerings.
The cloud services market is expected to be worth $150 billion by 2014. [2] If SAP is able to capture a significant portion of that market, it could mean a huge upside to its current stock price.
Understand How a Company’s Products Impact its Stock Price at Trefis
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