How Fast Are Priceline’s Advertising Revenues Growing?
Advertising and media contributes to only 7% of Priceline’s revenue. However, the segment is growing solidly post Priceline’s Kayak (2013) and OpenTable (2014) acquisitions. Prior to Kayak’s acquisition (2013), advertising accounted for less than 1% of our valuation for Priceline. Currently Priceline’s advertising and media revenue is growing at a CAGR of 60% over the three-year period ending 2016, while its overall revenue is growing at a CAGR of 16%.
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Have more questions on Priceline? See the links below.
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Notes:
1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Priceline
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