New York Times – Online advertising vs. newspaper circulation

+3.29%
Upside
54.16
Market
55.94
Trefis
NYT: New York Times logo
NYT
New York Times

About 90% of the value of New York Times comes from three sources:

1 – Print advertising in New York Times (NYT) and International Herald Tribune (IHT) newspapers

2 – Circulation fees associated with selling NYT and IHT newspapers

Relevant Articles
  1. Up 6% So Far, What Lies Ahead For NY Times’ Stock Post Q2 Results?
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  6. NY Times’ Stock To Likely Trade Lower Post Q1

3 – Online advertising at nytimes.com

We estimate that print advertising is the most valuable business constituting about 34% of the company’s value.  Which business do you think is the second most valuable?


A. Circulation (fees)

B. Online advertising

Make a selection above to see the answer.