NYT Revamps Facebook Page for Further Engagement
The New York Times Company (NYSE:NYT) recently introduced a major update to its Facebook page, primarily including the Timeline feature, that would allow for greater user engagement for the company. The addition of the Timeline feature allows users to track various events and milestones from the 160-year history of The Times, and the company is hoping for more subscribers and higher page views to its social platform.
Is Open Graph Integration On the Cards?
After updating its own page on Facebook, we expect NYT to next be looking at an integration with Facebook’s Open Graph. Facebook’s “frictionless sharing” concept has found favor with many prominent publishers like the Huffington Post and MSNBC.com, and it may only be a matter of time before NYT also joins this bandwagon. However, increased page views on Facebook has clearly come at the expense of journalistic quality which has markedly deteriorated on publishers’ Facebook apps. NYT would have to maintain this balance of quality vs. reach in order to safeguard its brand value.
We currently have a price estimate of $7.50 for NYT’s stock, which is roughly 12% below the current market price.
- Up 6% So Far, What Lies Ahead For NY Times’ Stock Post Q2 Results?
- With A Slowdown in Advertising, What To Expect From NY Times’ Q1 Results?
- Up 47% Since Beginning of 2023, How Will NY Times’ Stock Trend After Q4 Earnings?
- Up 28% This Year, How Will NY Times’ Stock Trend Following Q3 Results?
- NY Times’ Stock To Likely See Little Movement Post Q2
- NY Times’ Stock To Likely Trade Lower Post Q1
Submit a Post at Trefis Powered by Data and Interactive Charts | Understand What Drives a Stock at Trefis