Latest Articles
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Are Restaurants Gaining By Introducing Healthier Menu Options?
Most fast food restaurants are introducing menu items which are healthier, preservative free, and do not contain artificial ingredients. McDonald’s (NYSE:MCD) has been the front runner in these menu innovations and the company is trying to...
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McDonald’s Next Move Towards More Natural Food
McDonald’s (NYSE:MCD) has been working aggressively to modify its menu items to make them more healthy and preservative free. These menu innovations have worked in the company’s favor and its Q1 2017 performance was superior to its peers, ...
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Burger King Vs McDonald’s: Can Quicker Launch Of Mobile Payments Be the Differentiator?
As the restaurant industry struggles to grow revenues amidst a challenging environment, brand differentiation is likely to be the key factor to drive revenues in the future. Menu innovation and better customer service via digital platforms are th...
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“Better McDonald’s” Beats Expectations Delivers Strong Comp Growth For Q1 2017
McDonald’s (NYSE:MCD) reported its Q1 2017 results on April 25 th 2017 and the company surprised analysts by reporting better than expected revenues and earnings per share. The biggest element of surprise was in the domestic store sales wh...
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What To Watch For In McDonald’s Q1 2017 Earnings?
In the last three months, McDonald’s (NYSE:MCD) stock price has increased by more than 10% as the market sentiment turned positive towards the company. The burger giant is slated to declare its Q1 2017 earnings on April 25 th and the cons...
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Here’s Why McDonald’s Is Looking To Track Customer Data
McDonald’s (NYSE:MCD) is planning to use technology to make its interactions with customers more personalized, in a bid to develop a competitive edge over its competitors. By the end of this year, the company’s mobile ordering system will ...
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A Closer Look At McDonald’s’ “Next Big Change”
In November 2015, McDonald’s (NYSE:MCD) started testing fresh beef burgers in selected restaurants in Dallas, as part of its strategy aimed at improving its food quality. On the back of a successful test which ran for months, the company ...
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Here’s Why McDonald’s Is Retailing Its Big Mac Sauce
McDonald’s (NYSE:MCD) has been preparing to sell its Big Mac Sauce in grocery stores since last year. In September 2016, the company filed a trademark registration for “Mac Sauce” and in January this year it gave away 10,000 bottles of Big...
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A New Straw For Its Milkshake: Is McDonald’s Focusing On Bizarre Innovations?
As it launches a new Chocolate Shamrock Shake, McDonald’s (NYSE:MCD) is introducing a J-shaped snorkel-like straw which its team of engineers have designed. Aimed specifically at beverages which have two flavors, the straw’s design allows ...
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McDonald’s Top Line Suffers in Q4’16, Even As Fiscal Discipline And Share Buyback Help Prop Up Earnings
McDonald’s (NYSE:MCD) reported its fourth quarter and full year earnings on 23rd January 2017, beating the consensus for both revenue and earnings growth. However, in line with our expectations, the company’s top line continued to s...
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Decline In Top Line To Continue In Q4’16 For McDonald’s, As Industry Fundamentals Deteriorate
The burger mammoth, McDonald’s (NYSE:MCD), is slated to announce its fourth quarter and full year results on 23rd January, 2017. In the third quarter, the company continued to see its revenues drop. However, owing to the improvement seen ...
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Here’s How McDonald’s Is Looking To Woo Its Indian Customers For Breakfast
After the resounding success of its All Day Breakfast strategy, McDonald’s (NYSE:MCD) is now innovating in international markets to attract customers for breakfast. The company is launching a new breakfast menu in India that will feature ...
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Is Starbucks The Brightest Restaurant Stock For The Future?
The year 2016 has been an eventful one for restaurant companies. While Chipotle Mexican Grill (NYSE: CMG) is still recovering from its food virus scandal, McDonald’s (NYSE:MCD) has been aggressively pushing new initiatives to drive sales....
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Can “Door Delivery” Drive Revenues For McDonald’s?
Reports suggest that McDonald’s (NYSE:MCD) is partnering with UberEATS to deliver food from nearly 200 of its restaurants located in Orlando, Tampa and Miami starting January next year. The company’s McDelivery initiative already offers ho...
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The Latest From McDonald’s
While on the surface, third quarter earnings at McDonald’s may have seemed positive with comparables up in all the four regions, it is important to note that the quarter did not include the full impact of the performance after the launch of...
