A Look Into L Brands Monthly Performance In August 2016

LB: LandBridge Co logo
LB
LandBridge Co

L Brands recently released its August monthly sales performance. The merchandise margin rate was flat throughout the company and the inventories per square foot were 7% higher year-on-year. L Brands restructuring activities for the Victoria’s Secret business and the Beauty division are the main reasons for the company’s current lukewarm performance. In the Victoria’s Secret division the August comparable sales remained flat year-on-year, mostly due to the sell-off of the non go forward categories such as swimwear and apparel, and the restructuring of the Beauty business. Excluding these categories comparable sales grew by 2% year-on-year. The merchandise margin declined for Bath & Body Works as well. L Brands performance will remain subdued until the repositioning of its business continues, however, we expect the company to recover and follow its erstwhile successful growth trend after that.

lb aug16kas

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for L Brands