This New Feature By Expedia Might Further Wow Travelers And Increase Traction On Its Websites

When it comes to improving user experience by providing better services, wider choices, and better value for money, the leaders in the online travel agency domain are always on the lookout to surpass each other. In one such move, Expedia has decided to launch a feature that might provide it with a significant competitive advantage over its peers. The company is about to introduce a feature that will let users enter the hotel rooms, that they want to book from its website, and experience the interiors with the help of virtual reality. Expedia has not yet announced the date of release for this feature. The company spent over $1 billion in technology last year and is one of the top most players when it comes to launching digital upgrades for its users.

The new feature would ensure that Expedia users wouldn’t have to remain satisfied just by seeing the pictures of their desired properties and by reading reviews from other travelers. From the comfort of their own rooms, they can step into hotel rooms of their choice and experience how it feels to be there, before making a purchase decision. This kind of feature might be even more valuable for people spending money on expensive hotels or in luxury cruises. They can virtually check out the ship before investing the substantial amount of money on the cruise. What’s more interesting is that not only do users get a 360 degree view of the entire room but they would also be able to virtually open the doors and go onto the balcony to see the view for themselves.

Some Of The Other Ways In Which Expedia Is Trying To Improve Its User Experience

•  Expedia is currently also working on experiments with the help of volunteers in order to understand people’s emotions when they’re navigating its website. The aim of these experiments is to formulate ways to reduce stress or frustration that arises in users while trying to make a booking online.
• Expedia has also built a Scratchpad feature, with the help of insights from some of its usability labs, that saves users’ travel searches automatically as one goes along to see other things.
• Last year, it introduced a voice search service with the help of Amazon Alexa. The feature enables Expedia customers to ask Alexa about the status of their existing flight reservations, it will help them rent cars and also answer queries about the customers’ loyalty program numbers. Though travelers will not yet be able to book flights or hotels via this voice service, it might not be very long before these features, too, get launched.

It seems that being one of the world’s largest travel booking websites comes with a lot of new innovative launches and dynamic adaptations to the ever changing customer demands. We believe these initiatives will further help Expedia to grow its customer base thereby enhancing its financial growth over time.