Latest Articles
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TripAdvisor Seems To Be Struggling To Hook Customers To Its Platform, But Will A Different Messaging Be Good Enough?
After a two year hiatus, TripAdvisor will once again return to TV advertising but this time it won’t focus solely on the hotel booking option through its Instant Booking platform, but will rather convey the message that the best hotels at t...
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TripAdvisor’s First Quarter Results Might Not Impress Owing To The Persistent Weakness Of Its Instant Booking Platform
TripAdvisor is slated to release its Q1 2017 earnings on May 10th. Since its introduction in 2014, the company’s Instant Booking platform, touted to be a game changer previously, and mainly responsible for its hotel revenues (that accounts ...
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Can The Recent Addition Of InterContinental Hotels Group Improve Things For TripAdvisor’s Instant Booking?
TripAdvisor’s Instant Booking platform included yet another big name on its banner with the recent addition of InterContinental Hotels (IHG). All the properties from this top hotel brand, including a chain of 5,200 hotels and 770,000 guest ...
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Why Is TripAdvisor Opening A Branded Travel Retail Store?
In an effort to further promote its Instant Booking capabilities, TripAdvisor will be opening a first of its kind TripAdvisor-branded store at Raleigh-Durham International Airport. The store, set to open next year, as a part of the retail shops i...
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Would It Make Sense For Priceline To Acquire TripAdvisor?
Recently, there have been rumors about Priceline’s possible acquisition of TripAdvisor. In this piece, we look into the possibilities of this merger and the ways in which the acquisition might benefit Priceline. What Are The Possibilitie...
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Do Hotel Chains’ Loyalty Programs Pose A Significant Threat To The OTAs?
Online travel agencies (OTAs) and hotels seem to have somewhat of a love/hate relationship. Though OTAs bring more customers to hotels because of the increased exposure that they offer, hotels need to pay a certain percentage of commissions to th...
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Why Might TripAdvisor Be Looking Out For Buyers?
After trying really hard to transition itself from a metasearch and travel review leader to a hotel booking platform, it seems TripAdvisor is now saying ‘enough is enough.’ Still struggling to make a turnaround for over two years post...
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Key Takeaways From TripAdvisor’s Q4 2016 Earnings Results
As was predicted, TripAdvisor ended 2016 on a weak note mainly on account of the lack of traction on its Instant Booking platform that led to a decline in its hotel revenues (which accounts for ~80% of its total revenues). Along with this, the co...
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What To Watch For In TripAdvisor’s Q4 2016 Earnings
TripAdvisor, the largest travel review website in the world, is slated to release its Q4 2016 earnings results on February 16th . TripAdvisor currently boasts of around 1.9 million accommodations, 4.2 million restaurants, and 730,000 attractions...
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How Might President Trump’s Recent Travel Ban Impact The Various Stakeholders Of The Travel Industry?
The recent travel ban put forward by the US President, Donald Trump, has brought forward some concerns by the various stakeholders of the travel industry with a few companies filing a federal lawsuit against it. The impact of the ban on the US tr...
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Here’s How TripAdvisor Is Further Monetizing Its Restaurant Booking Business
While the stakeholders and followers of the online travel world are still waiting to see how Instant Booking brings about that breakthrough in profitability for TripAdvisor, it seems that the company has not forgotten its other segments. By now w...
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Why Did Expedia Decide To Shut Down Its Italy-Based Hotel Booking Website, Venere?
Expedia acquired Venere with the intention of providing competition to Priceline’s Booking.com, in Europe. However, Venere’s small scale was no match for a behemoth like Booking.com and hence, after almost 9 years of having acquiring ...
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TripAdvisor’s Instant Booking Added Yet Another Feather In Its Cap With Hilton Worldwide
It seems that the time has finally come for TripAdvisor’s Instant Booking platform to shine. Shortly after Expedia joined the Instant Booking foray, now Hilton with its 13 brands has become a part of the Instant Booking platform . The devel...
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How Did TripAdvisor Perform In The Year 2016?
TripAdvisor is the largest travel review website in the world with over 435 million reviews for 1.9 million accommodations, 4.2 million restaurants, and 730,000 attractions, and the platform enjoys 390 million average monthly unique visitors. Tr...
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This New Development Might Lead To Significant Upward Revision Of TripAdvisor’s Stock Price
Though TripAdvisor’s stock is currently trading at a yearly low, on account of the company’s struggles to generate adequate user interest for its Instant Booking platform, however, the latest development of Expedia joining Instant Boo...
