Latest Articles
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A Closer Look At McDonald’s’ “Next Big Change”
In November 2015, McDonald’s (NYSE:MCD) started testing fresh beef burgers in selected restaurants in Dallas, as part of its strategy aimed at improving its food quality. On the back of a successful test which ran for months, the company ...
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Here’s Why McDonald’s Is Retailing Its Big Mac Sauce
McDonald’s (NYSE:MCD) has been preparing to sell its Big Mac Sauce in grocery stores since last year. In September 2016, the company filed a trademark registration for “Mac Sauce” and in January this year it gave away 10,000 bottles of Big...
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A New Straw For Its Milkshake: Is McDonald’s Focusing On Bizarre Innovations?
As it launches a new Chocolate Shamrock Shake, McDonald’s (NYSE:MCD) is introducing a J-shaped snorkel-like straw which its team of engineers have designed. Aimed specifically at beverages which have two flavors, the straw’s design allows ...
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McDonald’s Top Line Suffers in Q4’16, Even As Fiscal Discipline And Share Buyback Help Prop Up Earnings
McDonald’s (NYSE:MCD) reported its fourth quarter and full year earnings on 23rd January 2017, beating the consensus for both revenue and earnings growth. However, in line with our expectations, the company’s top line continued to s...
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Decline In Top Line To Continue In Q4’16 For McDonald’s, As Industry Fundamentals Deteriorate
The burger mammoth, McDonald’s (NYSE:MCD), is slated to announce its fourth quarter and full year results on 23rd January, 2017. In the third quarter, the company continued to see its revenues drop. However, owing to the improvement seen ...
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Here’s How McDonald’s Is Looking To Woo Its Indian Customers For Breakfast
After the resounding success of its All Day Breakfast strategy, McDonald’s (NYSE:MCD) is now innovating in international markets to attract customers for breakfast. The company is launching a new breakfast menu in India that will feature ...
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Is Starbucks The Brightest Restaurant Stock For The Future?
The year 2016 has been an eventful one for restaurant companies. While Chipotle Mexican Grill (NYSE: CMG) is still recovering from its food virus scandal, McDonald’s (NYSE:MCD) has been aggressively pushing new initiatives to drive sales....
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Can “Door Delivery” Drive Revenues For McDonald’s?
Reports suggest that McDonald’s (NYSE:MCD) is partnering with UberEATS to deliver food from nearly 200 of its restaurants located in Orlando, Tampa and Miami starting January next year. The company’s McDelivery initiative already offers ho...
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The Latest From McDonald’s
While on the surface, third quarter earnings at McDonald’s may have seemed positive with comparables up in all the four regions, it is important to note that the quarter did not include the full impact of the performance after the launch of...
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Here’s Why McDonald’s Is Increasing Focus On McCafe?
Reports suggest that McDonald’s (NYSE:MCD) will reintroduce its McCafe concept next year, with a new campaign that will focus on special deals, seasonal beverages and increased marketing of its rewards program. Looking to compete with play...
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How Will The Restaurant Industry Be Affected By A Federal Wage Hike?
The talks about a federal wage hike have been making the rounds ever since the latest recession (sub-prime mortgage crisis of 2007) ran its course in the States. Ideally, the increase in wages should be in tandem with the growth in the rate of in...
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Here’s How Table Service Can Impact McDonald’s Profitability
The days of a quick counter service at McDonald’s (NYSE:MCD) appear to be numbered. The company is looking to bring the “experience of the future” to all its U.S. restaurants in the next few years. McDonald’s is upgrading its U.S. restaura...
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Here’s How McDonald’s Is Now Seeking To Attract Millennials
With 75.4 million millennials in the U.S., this generation has surpassed baby boomers to become the largest generation of the nation . With young immigrants adding to this group, it is projected to peak in 2036 at 81.1 million. As this generation...
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Will McDonald’s Be Able To Revisit Its Past Glory Days?
McDonald’s may be losing its sheen. While on the surface, the most recent third quarter earnings at McDonald’s may have seemed positive with comparables up in all the four regions, it is important to note that the quarter did not incl...
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Why Mobile Order And Pay Is Critical For McDonald’s Growth
More than a year after the national launch of its mobile app, McDonald’s (NYSE:MCD) will finally introduce mobile order and pay in the U.S. next year. Earlier in March this year, company management mentioned that it is working on a mobile ...
