Trefis
  • No menu assigned

Trefis Blog

Ideas to help you transform an uncertain future
Jul 13
23

A Lesson In How to Have a Conversation

By Trefis Team | "What-if", Communication, Conversation, Decisions and Decision Making, Human Latency

A different kind of conversation  Richard, the director of equity research of a leading investment bank sat across from us, his eyes wide with enthusiasm and possibility.   “Makes sense.  I…

Read More
Jun 28
22

The Power of “What-if”

By Trefis Team | "What-if", Business, Decisions and Decision Making, Planning and Forecasting, Trefis, Trefis Demonstrations

So many letters Like many of you, I woke on Friday to a rainstorm of letters:  URLs led to news that the UK voted to leave the EU.  What does…

Read More
Jun 06
18

What-if You Make An Un-informed Decision? Wait a Few Minutes. You Probably Will

By Trefis Team | "What-if", Business, Decisions and Decision Making, Interview, Scenarios

Fifteen minutes and one second from now, you will make an uninformed business decision. Not for lack of trying, of course, but because after fifteen minutes you will give up….

Read More
May 05
20
The Limbo

How to Get Out of the Limbo of “No Decision”

By Trefis Team | "What-if", Business, Sales, Solutions

  Now that the candidates for the U.S. Presidential election are set, writers are returning to the topic of the vacant seat on the Supreme Court, the seat for which…

Read More
Apr 18
24

Human latency:  Fast eyes; slow brain, or why speed reading doesn’t work

By Trefis Team | "What-if", Food for thought, Human Latency, Solutions, Trefis

I remember being fascinated by speed reading. If you grew up in the United States in the 60s and 70s you will remember the TV spots for the Evelyn Wood…

Read More
Mar 25
19

The difference between “corporate” and “company” culture and why it’s important to Planning and Forecasting

By Trefis Team | Business, corporate culture, Metrics, Planning and Forecasting

During our webinar yesterday “3 Keys to Better Forecasting” my colleague Larry Gorkin and I discussed how companies must adopt a set of processes and disciplines around metrics and monitoring.  Creating…

Read More
Mar 16
20

Minimize Miserable M&A Metrics: Automate Away Menial Tasks to Maximize Return

By Trefis Team | "What-if", Business, Decisions and Decision Making, Human Latency, M&A, Mergers, Solutions

Metrics on M&A Success are Miserable. “The vast majority of all mergers and acquisitions fail to meet their stated business objectives, and those are usually the most conservative ones that…

Read More
Mar 09
13

Meet the Beatles, good planning gone…great

By Trefis Team | Decisions and Decision Making, Music, Planning and Forecasting, Scenarios

Imagine this studio session. Over there is John Lennon, one of the most distinctive voices of our time and a blistering guitarist.  Over on the other side of the studio is…

Read More
Mar 07
17

The Trefis Pitch

By Trefis Team | Company news, Decisions and Decision Making, Human Latency, Trefis, Trefis Demonstrations

At my home office one morning in November  2015, I propped by coffee on my desk, donned my Bluetooth headset and connected to a Skype call, ready to present a…

Read More
« Previous Entries

Recent Posts

  • Now you can measure YOUR risk right!
  • Which Way Are The Markets Headed?
  • Trump vs. Xi: Where’s The Trade War Headed?
  • Your Perfect Portfolio
  • Be Actively Boring!

LATEST FROM OUR BLOG

  • Now you can measure YOUR risk right! October 17, 2025
  • Which Way Are The Markets Headed? June 24, 2025
  • Trump vs. Xi: Where’s The Trade War Headed? April 9, 2025

ARCHIVES

  • October 2025
  • June 2025
  • April 2025
  • January 2025
  • November 2023
  • December 2021
  • May 2021
  • June 2020
  • March 2019
  • December 2018
  • September 2018
  • August 2018
  • July 2018
  • July 2017
  • June 2017
  • February 2017
  • January 2017
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016

EXPLORE TREFIS

  • About Us
  • Contact Us
  • Careers
  • Terms of Use

© 2026 Trefis. and Insight Guru Inc. All Rights Reserved. NYSE/AMEX data delayed 20 minutes. NASDAQ and other data delayed 15 minutes unless indicated.