Tearsheet

Nike (NKE)


Market Price (10/8/2025): $68.95 | Market Cap: $101.8 Bil
Sector: Consumer Discretionary | Industry: Apparel, Accessories & Luxury Goods

Nike (NKE)


Market Price (10/8/2025): $68.95
Market Cap: $101.8 Bil
Sector: Consumer Discretionary
Industry: Apparel, Accessories & Luxury Goods

Investment Highlights

0 Attractive cash flow generation
CFO LTM is 3.5 Bil, FCF LTM is 3.0 Bil
Weak multi-year price returns
2Y Excs Rtn is -84%, 3Y Excs Rtn is -100%
Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 30x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 29x
1 Low stock price volatility
Vol 12M is 39%
  Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -7.1%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -0.3%
0 Attractive cash flow generation
CFO LTM is 3.5 Bil, FCF LTM is 3.0 Bil
1 Low stock price volatility
Vol 12M is 39%
2 Weak multi-year price returns
2Y Excs Rtn is -84%, 3Y Excs Rtn is -100%
3 Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 30x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 29x
4 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -7.1%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -0.3%

Market Valuation & Key Metrics

NKE Stock


Price Returns Compared

 202020212022202320242025Total [1]
Returns
NKE Return41%19%-29%-6%-29%-7%-24%
Peers Return-5%18%-11%1%5%13%20%
S&P 500 Return16%27%-19%24%23%14%108%

Monthly Win Rates [3]
NKE Win Rate50%50%33%58%42%67% 
Peers Win Rate33%42%33%31%44%60% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
NKE Max Drawdown-38%-10%-50%-23%-34%-29% 
Peers Max Drawdown-29%-4%-29%-17%-20%-24% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: SKX, GIL, JL, JPO, LANV.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/7/2025 (YTD)

Downturns Compared

Unique KeyEventNKES&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-53.2%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven113.6%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-40.0%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven66.5%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven140 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-21.1%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven26.7%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven68 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-45.0%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven81.7%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven371 days1480 days


How Low Can It Go?

Nike's stock fell -53.2% during the 2022 Inflation Shock from a high on 11/5/2021. A -53.2% loss requires a 113.6% gain to breakeven.

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About Nike (NKE)

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in six categories, including running, NIKE basketball, the Jordan brand, football, training, and sportswear. It also markets products designed for kids, as well as for other athletic and recreational uses, such as American football, baseball, cricket, golf, lacrosse, skateboarding, tennis, volleyball, walking, wrestling, and other outdoor activities; and apparel with licensed college and professional team, and league logos, as well as sells sports apparel. In addition, the company sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and various plastic products to other manufacturers. Further, it provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. Additionally, the company licenses agreements that permit unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

Interactive Breakdown

Nike Interactive Breakdown Analysis

Better Bets than Nike (NKE)

Latest Trefis Analyses

Trade Ideas

Select past trade ideas related to NKE and Apparel, Accessories & Luxury Goods.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ANF_9302025_Dip_Buyer_FCFYield09302025ANFAbercrombie & FitchDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-11.8%-11.8%-11.8%
DECK_9302025_Dip_Buyer_FCFYield09302025DECKDeckers OutdoorDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-3.3%-3.3%-3.3%
CHH_9302025_Dip_Buyer_ValueBuy09302025CHHChoice Hotels InternationalDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-5.2%-5.2%-5.2%
VAC_9302025_Dip_Buyer_ValueBuy09302025VACMarriott Vacations WorldwideDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-2.6%-2.6%-2.6%
FUN_9302025_Short_Squeeze09302025FUNSix Flags EntertainmentSpecialShort Squeeze PotentialShort Squeeze Potential
Has potential for a short squeeze. High short interest, rising short interest and high debt.
-6.2%-6.2%-6.2%
NKE_3312025_Dip_Buyer_FCFYield03312025NKENikeDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
10.9%9.8%-16.1%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ANF_9302025_Dip_Buyer_FCFYield09302025ANFAbercrombie & FitchDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-11.8%-11.8%-11.8%
DECK_9302025_Dip_Buyer_FCFYield09302025DECKDeckers OutdoorDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-3.3%-3.3%-3.3%
CHH_9302025_Dip_Buyer_ValueBuy09302025CHHChoice Hotels InternationalDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-5.2%-5.2%-5.2%
VAC_9302025_Dip_Buyer_ValueBuy09302025VACMarriott Vacations WorldwideDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-2.6%-2.6%-2.6%
FUN_9302025_Short_Squeeze09302025FUNSix Flags EntertainmentSpecialShort Squeeze PotentialShort Squeeze Potential
Has potential for a short squeeze. High short interest, rising short interest and high debt.
-6.2%-6.2%-6.2%
NKE_3312025_Dip_Buyer_FCFYield03312025NKENikeDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
10.9%9.8%-16.1%

See Trefis Trade Ideas for more.

Recent Active Movers

Recent Active Movers

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Peer Comparisons for Nike

Financials

NKESKXGILJLJPOLANVMedian
NameNike Skechers.Gildan A.J-Long JP Outfi.Lanvin  
Mkt Price68.91-61.004.40-2.1432.70
Mkt Cap101.8-9.3---55.5
Rev LTM46,440-3,286---24,863
Op Inc LTM3,420-642---2,031
FCF LTM3,009-257---1,633
FCF 3Y Avg4,893-259---2,576
CFO LTM3,526-387---1,956
CFO 3Y Avg5,611-457---3,034

Growth & Margins

NKESKXGILJLJPOLANVMedian
NameNike Skechers.Gildan A.J-Long JP Outfi.Lanvin  
Rev Chg LTM-7.1%-3.1%----2.0%
Rev Chg 3Y Avg-0.3%-1.9%---0.8%
Rev Chg Q1.1%-2.3%---1.7%
QoQ Delta Rev Chg LTM0.3%-0.5%---0.4%
Op Mgn LTM7.4%-19.5%---13.4%
Op Mgn 3Y Avg10.2%-18.7%---14.4%
QoQ Delta Op Mgn LTM-0.6%-0.8%---0.1%
CFO/Rev LTM7.6%-11.8%---9.7%
CFO/Rev 3Y Avg11.3%-14.2%---12.8%
FCF/Rev LTM6.5%-7.8%---7.1%
FCF/Rev 3Y Avg9.9%-8.1%---9.0%

Valuation

NKESKXGILJLJPOLANVMedian
NameNike Skechers.Gildan A.J-Long JP Outfi.Lanvin  
Mkt Cap101.8-9.3---55.5
P/S2.2-2.8---2.5
P/EBIT29.8-14.8---22.3
P/E35.1-22.8---29.0
P/CFO28.9-24.0---26.4
Total Yield2.8%-5.8%---4.3%
Dividend Yield0.0%-1.4%---0.7%
FCF Yield 3Y Avg3.8%-3.9%---3.8%
D/E0.1-0.2---0.2
Net D/E0.0-0.2---0.1

Returns

NKESKXGILJLJPOLANVMedian
NameNike Skechers.Gildan A.J-Long JP Outfi.Lanvin  
1M Rtn-6.8%-9.9%-25.3%--8.7%-7.8%
3M Rtn-6.3%-21.1%-30.7%--10.8%-8.6%
6M Rtn30.9%-63.3%46.7%--1.8%38.8%
12M Rtn-12.9%-32.8%10.3%-29.7%20.0%
3Y Rtn-16.9%-122.6%---78.5%-16.9%
1M Excs Rtn-10.4%-6.0%-26.3%--10.5%-10.5%
3M Excs Rtn-13.0%-14.0%-37.5%--17.7%-15.4%
6M Excs Rtn-7.3%-24.5%7.0%--39.6%-0.1%
12M Excs Rtn-32.0%-15.0%-14.2%-16.8%0.4%
3Y Excs Rtn-100.1%-42.8%---165.8%-100.1%

Financials

Segment Financials

Revenue by Segment

$ Mil20252024202320222021
Footwear35,22735,29031,23730,00724,947
Apparel13,86813,93313,67012,96911,042
Equipment2,1121,7551,6501,4111,305
Other155239153151109
Total51,36251,21746,71044,53837,403


Price Behavior

Short Interest

Short Interest: As Of Date9152025
Short Interest: Shares Quantity35,698,407
Short Interest: % Change Since 8312025-2.1%
Average Daily Volume11,405,921
Days-to-Cover Short Interest3.13
Basic Shares Quantity1,476,600,000
Short % of Basic Shares2.4%

Earnings Returns History

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 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
9/30/20256.4%  
6/26/202515.2%22.4%25.2%
3/20/2025-5.5%-8.4%-21.9%
12/19/2024-0.2%-0.9%-3.6%
10/1/2024-6.8%-9.4%-14.2%
6/27/2024-20.0%-19.9%-21.9%
3/21/2024-6.9%-6.8%-6.6%
12/21/2023-11.8%-11.4%-17.8%
...
SUMMARY STATS   
# Positive101010
# Negative141414
Median Positive7.7%7.5%10.0%
Median Negative-6.5%-7.9%-6.6%
Max Positive15.5%22.4%25.2%
Max Negative-20.0%-19.9%-21.9%

SEC Filings

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Report DateFiling DateFiling
83120251001202510-Q 8/31/2025
5312025717202510-K 5/31/2025
2282025403202510-Q 2/28/2025
11302024103202510-Q 11/30/2024
83120241007202410-Q 8/31/2024
5312024725202410-K 5/31/2024
2292024404202410-Q 2/29/2024
11302023105202410-Q 11/30/2023
83120231006202310-Q 8/31/2023
5312023720202310-K 5/31/2023
2282023406202310-Q 2/28/2023
11302022105202310-Q 11/30/2022
83120221006202210-Q 8/31/2022
5312022721202210-K 5/31/2022
2282022405202210-Q 2/28/2022
11302021106202210-Q 11/30/2021

Insider Activity

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