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Monster Beverage (MNST)

Market Price (2/15/2026): $81.3 | Market Cap: $79.4 Bil
Sector: Consumer Staples | Industry: Soft Drinks & Non-alcoholic Beverages

Monster Beverage (MNST)

Market Price (2/15/2026): $81.3
Market Cap: $79.4 Bil
Sector: Consumer Staples
Industry: Soft Drinks & Non-alcoholic Beverages

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 28%		 Trading close to highs
Dist 52W High is -1.3%, Dist 3Y High is -1.3%		 Expensive valuation multiples
P/SPrice/Sales ratio is 10.0x, P/EBITPrice/EBIT or Price/(Operating Income) ratio is 35x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 36x, P/EPrice/Earnings or Price/(Net Income) is 46x
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 27%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 24%, CFO LTM is 2.2 Bil		 Weak multi-year price returns
3Y Excs Rtn is -6.4%		 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -2.1%
2 Low stock price volatility
Vol 12M is 23%		  Key risks
MNST key risks include [1] regulatory and health scrutiny targeting its core energy and alcohol products, Show more.
3 Megatrend and thematic drivers
Megatrends include Health & Wellness Trends. Themes include Functional Foods & Beverages, and Nutritional Supplements. 		  
0 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 28%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 27%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 24%, CFO LTM is 2.2 Bil
2 Low stock price volatility
Vol 12M is 23%
3 Megatrend and thematic drivers
Megatrends include Health & Wellness Trends. Themes include Functional Foods & Beverages, and Nutritional Supplements.
4 Trading close to highs
Dist 52W High is -1.3%, Dist 3Y High is -1.3%
5 Weak multi-year price returns
3Y Excs Rtn is -6.4%
6 Expensive valuation multiples
P/SPrice/Sales ratio is 10.0x, P/EBITPrice/EBIT or Price/(Operating Income) ratio is 35x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 36x, P/EPrice/Earnings or Price/(Net Income) is 46x
7 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -2.1%
8 Key risks
MNST key risks include [1] regulatory and health scrutiny targeting its core energy and alcohol products, Show more.

Valuation, Metrics & Events

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Monster Beverage (MNST) stock has gained about 20% since 10/31/2025 because of the following key factors:

1. Strong Third Quarter 2025 Earnings Exceeding Expectations.

Monster Beverage reported robust third-quarter 2025 results on November 6, 2025, with adjusted earnings per share (EPS) of $0.56, significantly beating the consensus estimate of $0.48. The company's revenue also surpassed expectations, reaching $2.2 billion against analyst forecasts of $2.11 billion, representing a 16.8% increase compared to the same quarter in the prior year. This strong financial performance, particularly the growth in non-alcohol categories, provided a significant boost to investor confidence.

2. Positive Analyst Sentiment and Increased Price Targets.

Following the strong earnings report, numerous financial analysts either reiterated "buy" ratings or upgraded Monster Beverage's stock, alongside increasing their price targets. For example, Wall Street Zen upgraded its rating from "hold" to "buy" on November 8, 2025, and Evercore ISI lifted its price target to $80.00 with an "outperform" rating on November 7, 2025. Argus upgraded Monster Beverage to a "strong-buy" rating on November 25, 2025. More recently, in January 2026, Citigroup reiterated a "buy" rating with a $90.00 target price, and Morgan Stanley maintained an "Overweight" rating, raising its price target to $96.00. The consensus among analysts shifted towards a "Moderate Buy" with an average price target of $82.88 as of February 3, 2026.

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Stock Movement Drivers

Fundamental Drivers

The 21.9% change in MNST stock from 10/31/2025 to 2/14/2026 was primarily driven by a 11.2% change in the company's P/E Multiple.
(LTM values as of)103120252142026Change
Stock Price ($)66.8381.4821.9%
Change Contribution By: 
Total Revenues ($ Mil)7,6597,9754.1%
Net Income Margin (%)20.5%21.7%5.4%
P/E Multiple41.446.111.2%
Shares Outstanding (Mil)976977-0.1%
Cumulative Contribution21.9%

LTM = Last Twelve Months as of date shown

Market Drivers

10/31/2025 to 2/14/2026
ReturnCorrelation
MNST21.9% 
Market (SPY)-0.0%-5.5%
Sector (XLP)17.3%29.1%

Fundamental Drivers

The 38.7% change in MNST stock from 7/31/2025 to 2/14/2026 was primarily driven by a 21.6% change in the company's P/E Multiple.
(LTM values as of)73120252142026Change
Stock Price ($)58.7581.4838.7%
Change Contribution By: 
Total Revenues ($ Mil)7,4487,9757.1%
Net Income Margin (%)20.3%21.7%6.8%
P/E Multiple37.946.121.6%
Shares Outstanding (Mil)974977-0.3%
Cumulative Contribution38.7%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2025 to 2/14/2026
ReturnCorrelation
MNST38.7% 
Market (SPY)8.2%-7.2%
Sector (XLP)13.0%37.3%

Fundamental Drivers

The 67.3% change in MNST stock from 1/31/2025 to 2/14/2026 was primarily driven by a 55.6% change in the company's P/E Multiple.
(LTM values as of)13120252142026Change
Stock Price ($)48.7181.4867.3%
Change Contribution By: 
Total Revenues ($ Mil)7,4117,9757.6%
Net Income Margin (%)21.7%21.7%0.0%
P/E Multiple29.646.155.6%
Shares Outstanding (Mil)976977-0.1%
Cumulative Contribution67.3%

LTM = Last Twelve Months as of date shown

Market Drivers

1/31/2025 to 2/14/2026
ReturnCorrelation
MNST67.3% 
Market (SPY)14.3%26.1%
Sector (XLP)15.5%54.0%

Fundamental Drivers

The 56.6% change in MNST stock from 1/31/2023 to 2/14/2026 was primarily driven by a 28.2% change in the company's Total Revenues ($ Mil).
(LTM values as of)13120232142026Change
Stock Price ($)52.0481.4856.6%
Change Contribution By: 
Total Revenues ($ Mil)6,2237,97528.2%
Net Income Margin (%)19.5%21.7%11.3%
P/E Multiple45.346.11.8%
Shares Outstanding (Mil)1,0549777.9%
Cumulative Contribution56.6%

LTM = Last Twelve Months as of date shown

Market Drivers

1/31/2023 to 2/14/2026
ReturnCorrelation
MNST56.6% 
Market (SPY)74.0%24.9%
Sector (XLP)30.6%49.9%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
MNST Return4%6%13%-9%46%6%76%
Peers Return22%12%10%-12%10%9%60%
S&P 500 Return27%-19%24%23%16%-0%82%

Monthly Win Rates [3]
MNST Win Rate50%50%58%50%67%100% 
Peers Win Rate58%50%50%43%52%80% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
MNST Max Drawdown-12%-25%-6%-22%-12%-1% 
Peers Max Drawdown-10%-17%-15%-17%-16%-3% 
S&P 500 Max Drawdown-1%-25%-1%-2%-15%-1% 

[1] Cumulative total returns since the beginning of 2021
[2] Peers: PEP, KO, CELH, KDP, FIZZ. See MNST Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 2/13/2026 (YTD)

How Low Can It Go

Unique KeyEventMNSTS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-26.6%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven36.3%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven142 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-27.6%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven38.1%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven65 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-30.4%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven43.7%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven408 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-69.2%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven224.3%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven933 days1,480 days

Compare to PEP, KO, CELH, KDP, FIZZ

In The Past

Monster Beverage's stock fell -26.6% during the 2022 Inflation Shock from a high on 8/10/2021. A -26.6% loss requires a 36.3% gain to breakeven.

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About Monster Beverage (MNST)

Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through three segments: Monster Energy Drinks, Strategic Brands, and Other. It offers carbonated energy drinks, non-carbonated, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. The company sells its products to bottlers, full-service beverage distributors, as well as sells directly to retail grocery and speciality chains, wholesalers, club stores, mass merchandisers, convenience chains, drug stores, foodservice customers, value stores, e-commerce retailers, and the military; and concentrates and/or beverage bases to authorized bottling and canning operations. It provides its products under the Monster Energy, Monster Energy Ultra, Monster Rehab, Monster Energy Nitro, Java Monster, Muscle Monster, Espresso Monster, Punch Monster, Juice Monster, Monster Hydro Energy Water, Monster Hydro Super Sport, Monster HydroSport Super Fuel, Monster Super Fuel, Monster Dragon Tea, Reign Total Body Fuel, and Reign Inferno Thermogenic Fuel, as well as NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play (stylized), Relentless, BPM, BU, Gladiator, Samurai, Live+, Predator, Fury, and True North brands. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.

AI Analysis | Feedback

Here are 1-3 brief analogies to describe Monster Beverage (MNST):

  • Like a specialized Coca-Cola or PepsiCo, but with its empire built almost entirely around energy drinks and other alternative beverages.
  • Think of it as the Starbucks of the energy drink market, offering a wide range of high-octane beverages primarily in cans.

AI Analysis | Feedback

  • Monster Energy drinks: The company's flagship line of carbonated energy beverages offered in a wide array of flavors and formulations.
  • Reign Total Body Fuel: A performance-focused energy drink brand containing BCAAs, CoQ10, and electrolytes, marketed towards fitness enthusiasts.
  • NOS Energy drinks: A high-performance energy drink brand recognizable by its automotive-inspired nitrous oxide system (NOS) branding.
  • Bang Energy drinks: A line of high-caffeine and BCAA-infused energy drinks, now a key brand in Monster Beverage's portfolio following acquisition.
  • Java Monster: A collection of ready-to-drink coffee + energy beverages, blending premium coffee with Monster's signature energy blend.
  • Full Throttle Energy drinks: A line of bold-tasting energy drinks, licensed and distributed by Monster Beverage.

AI Analysis | Feedback

Monster Beverage (symbol: MNST) sells primarily to other companies (B2B) rather than directly to individuals. Its major customers are the beverage bottlers and distributors that purchase Monster products for subsequent distribution to retailers and other outlets. Here are the major customer companies:
  • The Coca-Cola Company (symbol: KO): Through a strategic partnership, The Coca-Cola Company's global bottling network, which includes both company-owned and independent bottlers, serves as the primary distribution channel for Monster Beverage products in many markets worldwide. These bottlers purchase Monster products from Monster for distribution to retailers.
  • Coca-Cola Europacific Partners plc (symbol: CCEP): As a major publicly traded independent bottler and distributor within The Coca-Cola Company's system, CCEP is a direct major customer of Monster Beverage. CCEP purchases and distributes Monster products in various territories, including Western Europe, Australia, New Zealand, and Indonesia.
  • Other Independent Beverage Distributors: Beyond the Coca-Cola system, Monster Beverage also utilizes a network of other independent beverage distributors in various markets globally. These numerous regional distributors collectively represent a significant customer base, purchasing Monster products for distribution to a wide array of retail and foodservice establishments.

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  • Ball Corporation (BLL)
  • Crown Holdings, Inc. (CCK)
  • The Coca-Cola Company (KO)

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Rodney Sacks, Chairman of the Board

Rodney Sacks is the Chairman of the Board of Monster Beverage Corporation, having previously served as Co-Chief Executive Officer until June 2025. A South African-born businessman, he, along with Hilton Schlosberg, acquired Hansen Natural Corporation in 1990. Before his involvement with Monster, Sacks was a senior partner at Werksmans, a prominent law firm in South Africa. Under his leadership, Hansen Natural transformed into Monster Beverage, launching the Monster energy drink brand in 2002. In 2015, Coca-Cola acquired a 16.7% stake in Monster Beverage for $2.15 billion. In June 2025, Sacks and Schlosberg also acquired Thrifty Ice Cream through their holding company, Hilton Holdings.

Hilton Schlosberg, Chief Executive Officer and Vice Chairman

Hilton Schlosberg serves as the Chief Executive Officer of Monster Beverage Corporation, effective June 13, 2025, and also holds the position of Vice Chairman. He previously served as Co-Chief Executive Officer since January 2021, and has been with the company since 1990, holding key leadership roles including President, COO, and CFO for over 23 years. Schlosberg, a South African-born businessman, co-led the acquisition of Hansen Natural Corporation with Rodney Sacks in 1990. He played a pivotal role in the company's financial management and strategic planning, guiding its growth and profitability. Under his leadership, the company launched the Monster energy drink brand in 2002 and rebranded as Monster Beverage in 2012. In 2015, Coca-Cola purchased a 16.7% stake in Monster Beverage for $2.15 billion. In June 2025, Schlosberg and Sacks acquired Thrifty Ice Cream through their company, Hilton Holdings.

Thomas J. Kelly, Chief Financial Officer

Thomas J. Kelly is the Chief Financial Officer of Monster Beverage Corporation. He assumed this role, succeeding Hilton Schlosberg, in January 2021. Kelly has extensive experience with the company, having served as Executive Vice President of Finance and/or Controller and Secretary of Monster Energy Company since 1992.

Guy P. Carling, President of EMEA & OSP

Guy P. Carling is the President of EMEA & OSP (Europe, Middle East, Africa & Other Strategic Markets) for Monster Beverage Corporation.

Emelie C. Tirre, Chief Commercial Officer

Emelie C. Tirre serves as the Chief Commercial Officer of Monster Beverage Corporation.

AI Analysis | Feedback

The key risks to Monster Beverage's business (MNST) are:

  1. Regulatory and Health Concerns: Monster Beverage faces ongoing and potential future regulatory scrutiny regarding its energy drinks and, increasingly, its alcohol beverages. This includes concerns over ingredients, marketing practices, and potential sales restrictions or additional taxes. Changes in government regulations, new labeling requirements, or increased compliance costs could significantly impact the company's business. Furthermore, growing consumer awareness and concern for health, wellness, and nutrition, particularly regarding caloric intake from sugar-sweetened beverages and the perceived undesirability of artificial ingredients, could reduce demand for Monster's products.
  2. Intense Competition and Shifting Consumer Preferences: The beverage industry is highly competitive, and Monster Beverage faces significant rivalry from established energy drink brands like Red Bull, as well as numerous emerging brands and other beverage categories. This competitive pressure necessitates continuous innovation and adaptation of strategies to maintain market share and profitability. The company is also vulnerable to shifts in consumer preferences, especially a growing trend towards healthier options, which could adversely affect demand for its core energy drink products.
  3. Reliance on The Coca-Cola Company (TCCC) and Supply Chain Dependencies: Monster Beverage's business performance is heavily reliant on its extensive commercial arrangements with The Coca-Cola Company (TCCC) for distribution. Disagreements or changes within TCCC's distribution network could adversely affect Monster's operations and market access. Additionally, Monster depends on a limited number of third-party suppliers for key raw materials and co-packers/bottlers, which poses a risk of supply disruptions or operational constraints if these partners face issues.

AI Analysis | Feedback

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The accelerated shift in consumer preferences towards "better-for-you" and functional beverages, coupled with the rapid rise of new competitors leveraging these trends and modern marketing strategies. New market entrants, often backed by influencers or focused on specific lifestyle niches (e.g., Prime Hydration/Energy, Celsius, Alani Nu), are effectively capturing market share by offering products positioned as healthier, with natural ingredients, lower sugar, and additional functional benefits (e.g., nootropics, adaptogens). This challenges Monster's traditional energy drink market, which is often perceived as high in sugar, artificial ingredients, and extreme caffeine, particularly among younger, health-conscious demographics. If this trend continues to accelerate, it could lead to a long-term erosion of Monster's core market and brand dominance.

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AI Analysis | Feedback

Monster Beverage Corporation (MNST) operates in several key beverage markets. The addressable market sizes for its main products are as follows:

Energy Drinks

  • Global: The global energy drinks market size was estimated at approximately USD 133.90 billion in 2024.
  • U.S.: The U.S. energy drinks market size was estimated at approximately USD 25.01 billion in 2024.

Juice/Juice Drinks

  • Global: The global fruit juice market size reached approximately USD 159.6 billion in 2024.
  • U.S.: The United States fruit juice market size was valued at approximately USD 55.5 billion in 2024.

Ready-to-Drink (RTD) Coffee

  • Global: The global ready-to-drink coffee market size was estimated at approximately USD 29.44 billion in 2024.
  • U.S.: The ready-to-drink coffee market in the United States generated a revenue of approximately USD 6,622.7 million (or USD 6.62 billion) in 2024.

Alcoholic Beverages

  • null

AI Analysis | Feedback

Monster Beverage Corporation (MNST) is expected to drive future revenue growth over the next 2-3 years through several key strategies:

  1. New Product Innovation and Launches: Monster Beverage has a robust innovation pipeline with plans for new product introductions in 2026. These include a female-focused brand named FLRT, Monster Energy Strawberry Shots, and the Juice Monster Beauty line. Additionally, the company plans to launch new flavors such as Monster Energy Electric Blue, Monster Energy Orange Dreamsicle, Juiced Monster Bad Apple, and Monster Energy Ultra Wild Passion in various regions. The continued strong performance and expansion of existing lines like the Monster Energy Ultra and Juice Monster families are also expected to contribute to growth.
  2. International Market Expansion: International sales are a significant growth engine for Monster Beverage, accounting for 43% of total net sales in Q3 2025 and demonstrating strong year-over-year increases. The company is experiencing rapid growth in regions like EMEA (Europe, Middle East, and Africa) and Asia-Pacific, with specific mentions of increasing sales in China and India. The rollout of existing successful products, such as Monster Energy Lando Norris Zero Sugar in additional EMEA markets, further underscores this expansion strategy.
  3. Strategic Pricing Actions: Monster Beverage has been implementing strategic pricing adjustments and plans for further selective price increases and reduced promotional allowances in the U.S. in Q4 2025. These actions are aimed at improving gross profit margins and offsetting rising costs, thereby contributing positively to overall revenue growth and profitability.
  4. Growth in Health-Conscious and Sugar-Free Options: Shifting consumer preferences towards healthier choices, particularly sugar-free beverages, are fueling demand for Monster's zero-sugar offerings like the Monster Energy Ultra line. This trend is a significant driver, with strong demand for sugar-free and new flavors helping the company surpass forecasts.
  5. Supply Chain Optimization and Operational Efficiency: While not a direct revenue driver, Monster Beverage's focus on optimizing its supply chain and enhancing operational efficiency has led to improved gross profit margins. These efficiencies support better cost management, allowing the company to invest more in growth initiatives like product innovation and market expansion, indirectly bolstering revenue potential.

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Share Repurchases

  • Monster Beverage's Board of Directors authorized a new $500.0 million share repurchase program on August 19, 2024, following the full utilization of a previous authorization.
  • In May 2024, the company authorized a modified "Dutch auction" tender offer, repurchasing approximately 56.6 million shares at $53.00 per share for an aggregate of about $3.0 billion. This repurchase was funded by $2.25 billion in cash and $750 million in borrowings.
  • Total annual share repurchases were approximately $3.77 billion in 2024, $658.952 million in 2023, and $771.028 million in 2022.

Share Issuance

  • No significant share issuances for capital raising purposes were identified over the last 3-5 years. The number of outstanding shares generally decreased due to substantial share repurchases.

Outbound Investments

  • In 2023, Monster Beverage completed the acquisition of the Bang Energy® drink business.
  • The company acquired CANARCHY in 2022, marking an entry into the beer industry.

Capital Expenditures

  • Monster Beverage's capital expenditures have shown an increasing trend, with $188.7 million in 2022, $221.4 million in 2023, and $264.1 million in 2024.
  • For the twelve months ending June 30, 2025, capital expenditures were $198.7 million, with estimates for the full year 2025 around $184.3 million.
  • These expenditures are primarily focused on the acquisition of property and equipment, including real property, plant and manufacturing equipment, coolers, leasehold improvements, and the acquisition and maintenance of trademarks.

Better Bets vs. Monster Beverage (MNST)

Latest Trefis Analyses

TitleDate
0DASHBOARDS 
1Monster Beverage Earnings Notes12/26/2025
2Is Monster Beverage Stock Built to Withstand a Pullback?10/17/2025
3Monster Beverage vs Alphabet: Which Is A Better Investment?08/18/2025
4Monster Beverage vs Cal-Maine Foods: Which Is A Better Investment?08/18/2025
5How Does Monster Beverage Stock Stack Up Against Its Peers?08/13/2025
6Better Bet Than MNST Stock: Pay Less Than Monster Beverage To Get More From MSFT, GOOGL 08/12/2025
7Better Bet Than MNST Stock: Pay Less Than Monster Beverage To Get More From PFGC, SFM 08/12/2025
8Day 6 of Loss Streak for Monster Beverage Stock with -7.4% Return (vs. 12% YTD) [7/11/2025]07/12/2025
9ARTICLES 
10Large Cap Stocks Trading At 52-Week High01/22/2026
11S&P 500 Stocks Trading At 52-Week High12/20/2025
12MNST Stock Down -7.4% after 6-Day Loss Streak07/12/2025
13S&P 500 Movers | Winners: AES, PTC, COIN | Losers: FICO, HSY, MNST07/10/2025
14Should You Buy Monster Beverage Stock At $55?02/28/2025
Title
0DASHBOARDS
1Monster Beverage Earnings Notes
2Is Monster Beverage Stock Built to Withstand a Pullback?
3Monster Beverage vs Alphabet: Which Is A Better Investment?
4Monster Beverage vs Cal-Maine Foods: Which Is A Better Investment?
5How Does Monster Beverage Stock Stack Up Against Its Peers?
6Better Bet Than MNST Stock: Pay Less Than Monster Beverage To Get More From MSFT, GOOGL 
7Better Bet Than MNST Stock: Pay Less Than Monster Beverage To Get More From PFGC, SFM 
8Day 6 of Loss Streak for Monster Beverage Stock with -7.4% Return (vs. 12% YTD) [7/11/2025]
9ARTICLES
10Large Cap Stocks Trading At 52-Week High
11S&P 500 Stocks Trading At 52-Week High
12MNST Stock Down -7.4% after 6-Day Loss Streak
13S&P 500 Movers | Winners: AES, PTC, COIN | Losers: FICO, HSY, MNST
14Should You Buy Monster Beverage Stock At $55?

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Financials

MNSTPEPKOCELHKDPFIZZMedian
NameMonster .PepsiCo Coca-ColaCelsius Keurig D.National. 
Mkt Price81.48165.9478.6844.6829.6936.3561.68
Mkt Cap79.6226.7338.611.540.33.460.0
Rev LTM7,97593,92547,6632,12616,1741,20012,075
Op Inc LTM2,25813,49114,9143433,4752372,866
FCF LTM1,9457,6725,5705241,5991571,772
FCF 3Y Avg1,6427,5956,3842501,3361601,489
CFO LTM2,18012,0877,6035552,1281912,154
CFO 3Y Avg1,88812,6798,3352731,8551901,872

Growth & Margins

MNSTPEPKOCELHKDPFIZZMedian
NameMonster .PepsiCo Coca-ColaCelsius Keurig D.National. 
Rev Chg LTM7.6%2.3%2.8%55.1%6.8%1.0%4.8%
Rev Chg 3Y Avg8.6%2.9%4.0%57.5%5.9%1.1%4.9%
Rev Chg Q16.8%5.6%5.1%172.9%10.7%-1.0%8.1%
QoQ Delta Rev Chg LTM4.1%1.7%1.3%27.6%2.6%-0.2%2.2%
Op Mgn LTM28.3%14.4%31.3%16.1%21.5%19.7%20.6%
Op Mgn 3Y Avg27.6%14.2%29.7%16.1%21.8%18.9%20.4%
QoQ Delta Op Mgn LTM1.4%1.2%0.7%5.7%0.0%0.1%0.9%
CFO/Rev LTM27.3%12.9%16.0%26.1%13.2%16.0%16.0%
CFO/Rev 3Y Avg25.3%13.7%18.1%15.5%12.1%15.9%15.7%
FCF/Rev LTM24.4%8.2%11.7%24.6%9.9%13.1%12.4%
FCF/Rev 3Y Avg22.0%8.2%13.9%14.0%8.7%13.4%13.7%

Valuation

MNSTPEPKOCELHKDPFIZZMedian
NameMonster .PepsiCo Coca-ColaCelsius Keurig D.National. 
Mkt Cap79.6226.7338.611.540.33.460.0
P/S10.02.47.15.42.52.84.1
P/EBIT35.119.919.4143.514.214.419.6
P/E46.127.526.0178.925.518.226.7
P/CFO36.518.844.520.819.017.819.9
Total Yield2.2%7.0%6.4%0.6%5.5%5.5%5.5%
Dividend Yield0.0%3.4%2.5%0.0%1.5%0.0%0.8%
FCF Yield 3Y Avg2.7%3.6%2.4%2.5%3.2%4.3%2.9%
D/E0.00.20.10.10.40.00.1
Net D/E-0.00.20.10.00.4-0.10.0

Returns

MNSTPEPKOCELHKDPFIZZMedian
NameMonster .PepsiCo Coca-ColaCelsius Keurig D.National. 
1M Rtn4.6%13.2%11.6%-16.5%6.4%9.0%7.7%
3M Rtn14.3%14.9%11.3%4.4%10.3%9.7%10.8%
6M Rtn26.1%12.5%14.2%-22.0%-13.2%-18.8%-0.3%
12M Rtn65.4%20.3%17.6%100.0%-3.2%-8.0%19.0%
3Y Rtn55.1%4.1%44.5%38.7%-9.6%-15.5%21.4%
1M Excs Rtn6.1%15.0%11.4%-14.6%6.9%9.8%8.4%
3M Excs Rtn15.8%16.3%11.0%-0.3%11.5%10.9%11.3%
6M Excs Rtn21.2%8.2%9.1%-26.8%-18.5%-25.1%-5.1%
12M Excs Rtn56.2%6.9%4.9%97.0%-16.3%-21.0%5.9%
3Y Excs Rtn-6.4%-59.0%-21.8%-28.4%-73.5%-77.8%-43.7%

Financials

Segment Financials

Revenue by Segment
$ Mil20242023202220212020
Monster Energy® Drinks6,5555,8335,2214,3053,904
Strategic Brands377353295266275
Alcohol Brands185101   
Other2323262722
Corporate and unallocated00   
Total7,1406,3115,5414,5994,201


Operating Income by Segment
$ Mil20242023202220212020
Monster Energy® Drinks2,3391,8501,9911,8201,566
Strategic Brands207198174155164
Other43764
Alcohol Brands-81-32   
Corporate and unallocated-515-435-374-348-331
Total1,9531,5851,7971,6331,403


Price Behavior

Price Behavior
Market Price$81.48 
Market Cap ($ Bil)79.6 
First Trading Date08/18/1995 
Distance from 52W High-1.3% 
   50 Days200 Days
DMA Price$77.96$67.95
DMA Trendupup
Distance from DMA4.5%19.9%
 3M1YR
Volatility17.5%22.9%
Downside Capture-68.11-6.57
Upside Capture13.6746.22
Correlation (SPY)-13.5%26.0%
MNST Betas & Captures as of 1/31/2026

 1M2M3M6M1Y3Y
Beta-1.19-0.57-0.12-0.160.320.37
Up Beta-0.461.160.590.200.510.44
Down Beta-2.05-1.39-0.68-0.420.180.26
Up Capture1%-3%55%29%38%16%
Bmk +ve Days11223471142430
Stock +ve Days13243775145403
Down Capture-146%-87%-66%-85%-1%60%
Bmk -ve Days9192754109321
Stock -ve Days7172450105347

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return		Annualized
Volatility		Sharpe
Ratio		Correlation
with MNST
MNST70.0%23.0%2.25-
Sector ETF (XLP)13.3%14.1%0.6554.8%
Equity (SPY)14.0%19.4%0.5526.3%
Gold (GLD)74.3%25.3%2.176.4%
Commodities (DBC)7.0%16.7%0.245.7%
Real Estate (VNQ)7.9%16.6%0.2832.6%
Bitcoin (BTCUSD)-29.8%44.9%-0.652.4%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return		Annualized
Volatility		Sharpe
Ratio		Correlation
with MNST
MNST12.5%23.7%0.47-
Sector ETF (XLP)8.9%13.1%0.4654.5%
Equity (SPY)13.3%17.0%0.6243.2%
Gold (GLD)22.1%17.0%1.063.6%
Commodities (DBC)10.5%18.9%0.440.4%
Real Estate (VNQ)5.2%18.8%0.1840.2%
Bitcoin (BTCUSD)8.3%57.2%0.3713.0%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return		Annualized
Volatility		Sharpe
Ratio		Correlation
with MNST
MNST14.8%26.2%0.55-
Sector ETF (XLP)8.9%14.6%0.4757.8%
Equity (SPY)15.6%17.9%0.7552.6%
Gold (GLD)15.3%15.6%0.824.9%
Commodities (DBC)8.1%17.6%0.3811.4%
Real Estate (VNQ)6.4%20.7%0.2744.7%
Bitcoin (BTCUSD)67.9%66.7%1.079.2%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date1302026
Short Interest: Shares Quantity18.4 Mil
Short Interest: % Change Since 11520261.5%
Average Daily Volume5.8 Mil
Days-to-Cover Short Interest3.2 days
Basic Shares Quantity976.6 Mil
Short % of Basic Shares1.9%

Returns Analyses

Earnings Returns History

Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/6/20255.2%7.2%10.9%
8/7/20256.4%5.6%3.7%
5/8/20251.4%3.6%4.8%
2/27/20255.3%7.3%11.4%
11/7/2024-1.1%2.2%-2.8%
8/7/2024-10.9%-8.5%-3.7%
2/28/20245.8%4.4%6.1%
11/2/20235.5%4.6%4.8%
...
SUMMARY STATS   
# Positive141714
# Negative858
Median Positive5.4%4.6%6.8%
Median Negative-3.2%-5.8%-2.6%
Max Positive7.5%9.0%13.4%
Max Negative-10.9%-8.5%-11.5%

SEC Filings

Expand for More
Report DateFiling DateFiling
09/30/202511/07/202510-Q
06/30/202508/08/202510-Q
03/31/202505/09/202510-Q
12/31/202402/28/202510-K
09/30/202411/08/202410-Q
06/30/202408/08/202410-Q
03/31/202405/07/202410-Q
12/31/202302/29/202410-K
09/30/202311/06/202310-Q
06/30/202308/04/202310-Q
03/31/202305/05/202310-Q
12/31/202203/01/202310-K
09/30/202211/04/202210-Q
06/30/202208/05/202210-Q
03/31/202205/06/202210-Q
12/31/202102/28/202210-K

Insider Activity

Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value		Value of
Held Shares		Form
1Tirre, EmelieChief Commercial OfficerDirectSell1216202573.3130,0002,199,3004,687,368Form
2Sacks, Rodney C Hilrod Holdings XVIII, L.P.Sell1216202573.5816,9971,250,63926,558,554Form
3Sacks, Rodney C Hilrod Holdings XXIII, L.P.Sell1216202573.5852,342  Form
4Sacks, Rodney C Hilrod Holdings XXVI, L.P.Sell1216202573.58137,20410,095,47021,060,656Form
5Carling, GuyPresident of EMEA & OSPDirectSell1117202571.3338,4382,741,7831,568,761Form

MNST Trade Sentinel

Core Investment Debate

International Growth Engine vs. US Competitive Siege

BULL VIEW

International markets (>20% growth) provide a long runway, while brand loyalty and innovation will allow Monster to defend its profitable U.S. share against new competition.

CORE TENSION

Can rapid international expansion and brand strength offset the imminent, full-scale competitive assault in the core U.S. market from the newly integrated PepsiCo/Celsius partnership?

PREVAILING SENTIMENT
BEARISH

Currently, the Bull case is holding; Q3 2025 net sales growth of 16.8% outpaced the U.S. energy drink category's 12.2% growth, indicating continued market share gains even as the threat mounts.

BEAR VIEW

PepsiCo's distribution muscle will enable Celsius to rapidly take shelf space and capture new 'wellness' consumers, forcing Monster into a margin-compressing defensive price war.

Next 6 months: Risks and Catalysts
Timeline Event & Metric To Watch
This Quarter (Q1 2026)
Q1 2026 Nielsen Data Release
Watch: U.S. market share change for MNST vs. Celsius/Alani Nu post-Pepsi integration.
Late February 2026
Q4 2025 Earnings Call & 2026 Guidance
Watch: FY 2026 Gross Margin guidance; commentary on aluminum/input costs.
Mid-2026
European Union AVMSD Revision Draft
Watch: Draft language targeting marketing/sales of high-caffeine drinks to minors.
Ongoing / Slow Burn
Macro: 10-Year Treasury Yield Movement
Watch: 10-Year U.S. Treasury Yield holding above 4.5%.
Key Events in Last 6 Months
Date Event Stock Impact
8/7/2025
Q2 2025 Earnings
Details: Reported strong Q2 results with net sales increasing 11.4% year-over-year, demonstrating continued robust demand in the core business.
+6.40% (Surged)
$60.80 -> $64.69
8/28/2025
PepsiCo/Celsius Partnership Strengthened
Details: Competitor Celsius and partner PepsiCo announced a major strategic partnership expansion, creating a more formidable, unified competitor in the U.S. market.
+0.63% (Flat)
$62.02 -> $62.41
10/29/2025
Pre-Earnings Market Pullback
Details: Amid a lack of specific company news, the stock saw a notable decline, likely attributable to broader market weakness or investor de-risking ahead of the Q3 earnings report.
-3.98% (Fell notably)
$69.32 -> $66.56
11/6/2025
Q3 2025 Earnings
Details: Reported record Q3 sales of $2.2 billion (+16.8% YoY) and expanding gross margins (55.7%), driven by accelerating international growth of 23.3%.
+5.16% (Surged)
$66.31 -> $69.73
1/2/2026
European Regulatory Risk Crystallizes
Details: A new law in a European country banning energy drink sales to minors became effective, setting a precedent and highlighting risk ahead of a broader 2026 EU directive review.
-0.66% (Muted)
$76.67 -> $76.16
1/23/2026
New 52-Week High
Details: Stock reached a new 52-week high, reflecting strong business momentum carried over from the robust performance reported in late 2025.
+1.37% (Modest gain)
$80.89 -> $82.00
Risk Management
Position Sizing

1% - 3%

CONSERVATIVE

The stock's volatility regime is moderate. However, the Bearish sentiment from mounting competitive risks, a 'Contested' moat, and only 'Medium' forward visibility forces a Conservative sizing to manage potential downside.

Diversification Alternatives
PEP
SECTOR

Owns the distribution network that is MNST's primary threat. Highly diversified across snacks/beverages, providing stability and a lower valuation multiple, mitigating risk.

Core Thesis: A global food and beverage giant with unparalleled scale, brand equity, and distribution, offering stable, defensive growth and dividend yield.
KDP
SECTOR

Offers a strong, owned distribution network and a more diversified beverage portfolio (coffee, soft drinks), reducing single-category risk compared to MNST at a lower valuation.

Core Thesis: A stable beverage powerhouse with a recurring-revenue moat in its Keurig coffee ecosystem and strong core soft drink brands, offering a less volatile growth profile.

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