Deckers Outdoor (DECK)
Market Price (10/8/2025): $98.27 | Market Cap: $14.8 Bil
Sector: Consumer Discretionary | Industry: Footwear
Deckers Outdoor (DECK)
Market Price (10/8/2025): $98.27
Market Cap: $14.8 Bil
Sector: Consumer Discretionary
Industry: Footwear
Investment Highlights
Attractive yield Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 6.5%, FCF Yield is 6.5% | Weak multi-year price returns 2Y Excs Rtn is -43% | |
Cash is significant % of market cap Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -11% | ||
Strong revenue growth Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 16% | ||
Attractive operating margins Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 24% | ||
Attractive cash flow generation CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 21%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 19% | ||
Valuation becoming less expensive P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -53% |
Attractive yield Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 6.5%, FCF Yield is 6.5% |
Cash is significant % of market cap Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -11% |
Strong revenue growth Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 16% |
Attractive operating margins Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 24% |
Attractive cash flow generation CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 21%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 19% |
Valuation becoming less expensive P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -53% |
Weak multi-year price returns 2Y Excs Rtn is -43% |
Market Valuation & Key Metrics
DECK Stock
Price Returns Compared
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
---|---|---|---|---|---|---|---|
Returns | |||||||
DECK Return | 70% | 28% | 9% | 67% | 82% | -52% | 266% |
Peers Return | 12% | 41% | -23% | 15% | 1% | -3% | 37% |
S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 14% | 108% |
Monthly Win Rates [3] | |||||||
DECK Win Rate | 75% | 75% | 50% | 67% | 67% | 22% | |
Peers Win Rate | 58% | 60% | 38% | 57% | 48% | 52% | |
S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 67% | |
Max Drawdowns [4] | |||||||
DECK Max Drawdown | -46% | -3% | -38% | -2% | -2% | -53% | |
Peers Max Drawdown | -55% | -5% | -45% | -14% | -13% | -35% | |
S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: NKE, SKX, LEVI, CROX, SHOO. See DECK Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/7/2025 (YTD)
Downturns Compared
Event | DECK | S&P 500 |
---|---|---|
2022 Inflation Shock | ||
% Loss | -48.4% | -25.4% |
% Gain to Breakeven | 94.0% | 34.1% |
Time to Breakeven | 308 days | 464 days |
2020 Covid Pandemic | ||
% Loss | -54.7% | -33.9% |
% Gain to Breakeven | 120.7% | 51.3% |
Time to Breakeven | 76 days | 148 days |
2018 Correction | ||
% Loss | -26.2% | -19.8% |
% Gain to Breakeven | 35.5% | 24.7% |
Time to Breakeven | 108 days | 120 days |
2008 Global Financial Crisis | ||
% Loss | -77.1% | -56.8% |
% Gain to Breakeven | 337.3% | 131.3% |
Time to Breakeven | 473 days | 1480 days |
How Low Can It Go?
Deckers Outdoor's stock fell -48.4% during the 2022 Inflation Shock from a high on 9/16/2021. A -48.4% loss requires a 94.0% gain to breakeven.
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About Deckers Outdoor (DECK)
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities. The company offers premium footwear, apparel, and accessories under the UGG brand name; sandals, shoes, and boots under the Teva brand name; and relaxed casual shoes and sandals under the Sanuk brand name. It also provides footwear and apparel for ultra-runners and athletes under the Hoka brand name; and fashion casual footwear using sheepskin and other plush materials under the Koolaburra brand. The company sells its products through department stores, domestic independent action sports and outdoor specialty footwear retailers, and larger national retail chains, as well as online retailers. It also sells its products directly to consumers through its retail stores and e-commerce Websites, as well as distributes its products through distributors and retailers in the United States, Europe, the Asia-Pacific, Canada, Latin America, and internationally. As of March 31, 2021, it had 140 retail stores, including 71 concept stores and 69 outlet stores worldwide. The company was founded in 1973 and is headquartered in Goleta, California.
Latest Trefis Analyses
Trade Ideas
Select past trade ideas related to DECK and Footwear.
Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
---|---|---|---|---|---|---|---|
09302025 | ANF | Abercrombie & Fitch | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin | -9.0% | -9.0% | -9.0% |
09302025 | DECK | Deckers Outdoor | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin | 0.7% | 0.7% | -0.2% |
09302025 | CHH | Choice Hotels International | Dip Buy | DB | P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin | -2.8% | -2.8% | -2.8% |
09302025 | VAC | Marriott Vacations Worldwide | Dip Buy | DB | P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin | 2.8% | 2.8% | -0.6% |
09302025 | FUN | Six Flags Entertainment | Special | Short Squeeze PotentialShort Squeeze Potential Has potential for a short squeeze. High short interest, rising short interest and high debt. | -1.3% | -1.3% | -1.3% |
03312025 | DECK | Deckers Outdoor | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin | -7.6% | -8.7% | -14.7% |
Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
---|---|---|---|---|---|---|---|
09302025 | ANF | Abercrombie & Fitch | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin | -9.0% | -9.0% | -9.0% |
09302025 | DECK | Deckers Outdoor | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin | 0.7% | 0.7% | -0.2% |
09302025 | CHH | Choice Hotels International | Dip Buy | DB | P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin | -2.8% | -2.8% | -2.8% |
09302025 | VAC | Marriott Vacations Worldwide | Dip Buy | DB | P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin | 2.8% | 2.8% | -0.6% |
09302025 | FUN | Six Flags Entertainment | Special | Short Squeeze PotentialShort Squeeze Potential Has potential for a short squeeze. High short interest, rising short interest and high debt. | -1.3% | -1.3% | -1.3% |
03312025 | DECK | Deckers Outdoor | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin | -7.6% | -8.7% | -14.7% |
See Trefis Trade Ideas for more.
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Deckers Outdoor
Financials
Median | |
---|---|
Name | |
Mkt Price | 68.91 |
Mkt Cap | 9.7 |
Rev LTM | 4,986 |
Op Inc LTM | 1,003 |
FCF LTM | 769 |
FCF 3Y Avg | 786 |
CFO LTM | 837 |
CFO 3Y Avg | 872 |
Growth & Margins
Median | |
---|---|
Name | |
Rev Chg LTM | 5.6% |
Rev Chg 3Y Avg | 2.3% |
Rev Chg Q | 6.4% |
QoQ Delta Rev Chg LTM | 1.3% |
Op Mgn LTM | 10.8% |
Op Mgn 3Y Avg | 10.2% |
QoQ Delta Op Mgn LTM | -0.6% |
CFO/Rev LTM | 9.3% |
CFO/Rev 3Y Avg | 11.3% |
FCF/Rev LTM | 6.5% |
FCF/Rev 3Y Avg | 10.1% |
Valuation
Median | |
---|---|
Name | |
Mkt Cap | 9.7 |
P/S | 1.5 |
P/EBIT | 17.4 |
P/E | 23.9 |
P/CFO | 15.5 |
Total Yield | 5.8% |
Dividend Yield | 0.0% |
FCF Yield 3Y Avg | 4.4% |
D/E | 0.2 |
Net D/E | 0.2 |
Returns
Median | |
---|---|
Name | |
1M Rtn | -6.8% |
3M Rtn | -6.3% |
6M Rtn | 30.9% |
12M Rtn | -27.5% |
3Y Rtn | 29.8% |
1M Excs Rtn | -10.4% |
3M Excs Rtn | -13.0% |
6M Excs Rtn | -7.3% |
12M Excs Rtn | -46.6% |
3Y Excs Rtn | -53.4% |
Comparison Analyses
Segment Financials
Revenue by Segment
$ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
---|---|---|---|---|---|
UGG brand wholesale | 2,239 | 1,929 | 1,088 | 872 | 893 |
HOKA brand wholesale | 1,807 | 1,413 | 629 | 405 | 277 |
Other brands wholesale | 242 | 285 | 61 | 69 | 67 |
Direct-to-Consumer | 1,214 | 1,067 | 737 | ||
Sanuk brand wholesale | 30 | 27 | 39 | ||
Teva brand wholesale | 129 | 106 | 119 | ||
Total | 4,288 | 3,627 | 3,150 | 2,546 | 2,133 |
Operating Income by Segment
$ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
---|---|---|---|---|---|
UGG brand wholesale | 805 | 572 | 315 | 293 | 304 |
HOKA brand wholesale | 719 | 528 | 155 | 111 | 62 |
Other brands wholesale | 24 | 50 | 14 | 22 | 16 |
Unallocated enterprise and shared brand expenses | -620 | -498 | |||
Direct-to-Consumer | 435 | 349 | 183 | ||
Sanuk brand wholesale | 6 | -0 | 3 | ||
Teva brand wholesale | 33 | 27 | 31 | ||
Unallocated overhead costs | -395 | -298 | -260 | ||
Total | 928 | 653 | 565 | 504 | 338 |
Returns Analyses
Earnings Returns History
Expand for MoreForward Returns | |||
---|---|---|---|
Earnings Date | 1D Returns | 5D Returns | 21D Returns |
5/22/2025 | -19.9% | -16.3% | -18.9% |
1/30/2025 | -20.5% | -22.8% | -38.5% |
10/24/2024 | 10.6% | 5.8% | 26.4% |
5/23/2024 | 14.2% | 20.9% | 7.8% |
2/1/2024 | 14.1% | 7.7% | 19.9% |
10/26/2023 | 18.9% | 24.0% | 35.5% |
5/25/2023 | 3.4% | 5.9% | 13.8% |
2/2/2023 | -1.7% | -0.1% | 2.9% |
... | |||
SUMMARY STATS | |||
# Positive | 12 | 14 | 16 |
# Negative | 9 | 7 | 5 |
Median Positive | 8.4% | 8.4% | 8.7% |
Median Negative | -3.3% | -3.4% | -18.9% |
Max Positive | 18.9% | 24.0% | 35.5% |
Max Negative | -20.5% | -22.8% | -38.5% |
SEC Filings
Expand for MoreReport Date | Filing Date | Filing |
---|---|---|
6302025 | 7312025 | 10-Q 6/30/2025 |
3312025 | 5232025 | 10-K 3/31/2025 |
12312024 | 2032025 | 10-Q 12/31/2024 |
9302024 | 10312024 | 10-Q 9/30/2024 |
6302024 | 8012024 | 10-Q 6/30/2024 |
3312024 | 5242024 | 10-K 3/31/2024 |
12312023 | 2052024 | 10-Q 12/31/2023 |
9302023 | 11022023 | 10-Q 9/30/2023 |
6302023 | 8032023 | 10-Q 6/30/2023 |
3312023 | 5262023 | 10-K 3/31/2023 |
12312022 | 2062023 | 10-Q 12/31/2022 |
9302022 | 11032022 | 10-Q 9/30/2022 |
6302022 | 8042022 | 10-Q 6/30/2022 |
3312022 | 5272022 | 10-K 3/31/2022 |
12312021 | 2072022 | 10-Q 12/31/2021 |
9302021 | 11042021 | 10-Q 9/30/2021 |
Insider Activity
Expand for MoreOwner | Title | Filing Date | Action | Price | Shares | Transacted Value | Value of Held Shares | Form | |
---|---|---|---|---|---|---|---|---|---|
0 | Ibrahim Maha Saleh | 9082025 | Sell | 116.91 | 76 | 8,885 | 1,309,743 | Form | |
1 | Ibrahim Maha Saleh | 6062025 | Sell | 109.02 | 276 | 30,090 | 1,167,059 | Form | |
2 | Davis Cindy L | 6062025 | Buy | 109.76 | 1,825 | 200,319 | 1,464,252 | Form | |
3 | Ogbechie Angela | Chief Supply Chain Officer | 6032025 | Sell | 103.76 | 4,962 | 514,857 | 2,206,145 | Form |
4 | Ibrahim Maha Saleh | 3072025 | Sell | 132.23 | 39 | 5,157 | 1,408,117 | Form |
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