Tearsheet

Deckers Outdoor (DECK)


Market Price (12/15/2025): $101.29 | Market Cap: $15.1 Bil
Sector: Consumer Discretionary | Industry: Footwear

Deckers Outdoor (DECK)


Market Price (12/15/2025): $101.29
Market Cap: $15.1 Bil
Sector: Consumer Discretionary
Industry: Footwear

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 6.5%, FCF Yield is 5.8%
Weak multi-year price returns
2Y Excs Rtn is -61%, 3Y Excs Rtn is -13%
 
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 19%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 17%
  
2 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Health & Wellness Trends. Themes include Direct-to-Consumer Brands, Show more.
  
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 6.5%, FCF Yield is 5.8%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 19%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 17%
2 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Health & Wellness Trends. Themes include Direct-to-Consumer Brands, Show more.
3 Weak multi-year price returns
2Y Excs Rtn is -61%, 3Y Excs Rtn is -13%

Valuation, Metrics & Events

DECK Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

Here are key points highlighting potential reasons for a negative stock movement for Deckers Outdoor (DECK) between August 31, 2025, and December 15, 2025: 1. Bernstein initiated coverage of Deckers Outdoor with an "Underperform" rating on September 18, 2025, setting a price target of $100.00 USD.

2. Goldman Sachs issued a relatively low price target of $81.00 for DECK on October 24, 2025.

Show more

Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
DECK Return70%28%9%67%82%-50%260%
Peers Return-34%0%23%-14%
S&P 500 Return16%27%-19%24%23%16%111%

Monthly Win Rates [3]
DECK Win Rate75%75%50%67%67%33% 
Peers Win Rate63%30%52%50%43% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
DECK Max Drawdown-46%-3%-38%-2%-2%-61% 
Peers Max Drawdown-53%-24%-17%-39% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: NKE, ONON, CROX, VFC, COLM. See DECK Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/12/2025 (YTD)

How Low Can It Go

Unique KeyEventDECKS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-48.4%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven94.0%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven308 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-54.7%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven120.7%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven76 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-26.2%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven35.5%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven108 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-77.1%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven337.3%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven473 days1480 days

Compare to NKE, LEVI, CROX, SHOO, FWDI


In The Past

Deckers Outdoor's stock fell -48.4% during the 2022 Inflation Shock from a high on 9/16/2021. A -48.4% loss requires a 94.0% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Deckers Outdoor (DECK)

Better Bets than Deckers Outdoor (DECK)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to DECK. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE11302025BBWIBath & Body WorksDip BuyDB | Insider Buys | Low D/EDip Buy with Strong Insider Buying
Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
15.2%15.2%0.0%
HRB_11262025_Dip_Buyer_FCFYield11262025HRBH&R BlockDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
4.8%4.8%-0.1%
LRN_11262025_Dip_Buyer_FCFYield11262025LRNStrideDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.1%1.1%-4.4%
ABNB_11212025_Dip_Buyer_FCFYield11212025ABNBAirbnbDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
12.4%12.4%0.0%
MTN_11212025_Dip_Buyer_FCFYield11212025MTNVail ResortsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
17.9%17.9%-1.6%
DECK_10312025_Dip_Buyer_High_CFO_Margins_ExInd_DE10312025DECKDeckers OutdoorDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
24.1%24.1%-2.4%
DECK_3312025_Dip_Buyer_FCFYield03312025DECKDeckers OutdoorDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-7.6%-9.5%-28.9%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE11302025BBWIBath & Body WorksDip BuyDB | Insider Buys | Low D/EDip Buy with Strong Insider Buying
Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
15.2%15.2%0.0%
HRB_11262025_Dip_Buyer_FCFYield11262025HRBH&R BlockDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
4.8%4.8%-0.1%
LRN_11262025_Dip_Buyer_FCFYield11262025LRNStrideDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.1%1.1%-4.4%
ABNB_11212025_Dip_Buyer_FCFYield11212025ABNBAirbnbDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
12.4%12.4%0.0%
MTN_11212025_Dip_Buyer_FCFYield11212025MTNVail ResortsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
17.9%17.9%-1.6%
DECK_10312025_Dip_Buyer_High_CFO_Margins_ExInd_DE10312025DECKDeckers OutdoorDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
24.1%24.1%-2.4%
DECK_3312025_Dip_Buyer_FCFYield03312025DECKDeckers OutdoorDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-7.6%-9.5%-28.9%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Deckers Outdoor

Peers to compare with:

Financials

DECKNKEONONCROXVFCCOLMMedian
NameDeckers .Nike On Crocs VF Columbia. 
Mkt Price101.1867.4748.7689.9119.6657.1862.33
Mkt Cap15.199.626.75.07.73.111.4
Rev LTM5,12546,4402,8774,1399,5413,4244,632
Op Inc LTM1,2123,4203481,003468257736
FCF LTM8803,009345769240169557
FCF 3Y Avg8044,893241799285307553
CFO LTM9683,526415837375234626
CFO 3Y Avg8935,611306887455366671

Growth & Margins

DECKNKEONONCROXVFCCOLMMedian
NameDeckers .Nike On Crocs VF Columbia. 
Rev Chg LTM15.5%-7.1%33.3%2.0%-0.1%2.8%2.4%
Rev Chg 3Y Avg16.3%-0.3%41.0%14.5%-6.7%0.1%7.3%
Rev Chg Q16.9%1.1%24.9%3.4%1.6%1.3%2.5%
QoQ Delta Rev Chg LTM2.8%0.3%5.8%0.9%0.5%0.3%0.7%
Op Mgn LTM23.6%7.4%12.1%24.2%4.9%7.5%9.8%
Op Mgn 3Y Avg21.3%10.2%10.1%25.5%5.2%8.8%10.1%
QoQ Delta Op Mgn LTM-0.0%-0.6%1.2%-0.6%0.4%-0.5%-0.3%
CFO/Rev LTM18.9%7.6%14.4%20.2%3.9%6.8%11.0%
CFO/Rev 3Y Avg20.2%11.3%12.8%22.0%4.7%10.7%12.0%
FCF/Rev LTM17.2%6.5%12.0%18.6%2.5%5.0%9.2%
FCF/Rev 3Y Avg18.1%9.9%9.7%19.8%3.0%9.0%9.8%

Valuation

DECKNKEONONCROXVFCCOLMMedian
NameDeckers .Nike On Crocs VF Columbia. 
Mkt Cap15.199.626.75.07.73.111.4
P/S3.02.29.31.10.60.81.7
P/EBIT11.830.1-17.214.111.114.1
P/E15.335.6119.219.762.415.327.6
P/CFO15.629.264.45.615.112.215.3
Total Yield6.5%2.8%0.8%5.1%4.1%8.9%4.6%
Dividend Yield0.0%0.0%0.0%0.0%2.5%2.3%0.0%
FCF Yield 3Y Avg4.7%3.8%-13.4%4.1%7.3%4.7%
D/E0.00.1-0.41.00.20.2
Net D/E-0.10.0-0.31.00.10.1

Returns

DECKNKEONONCROXVFCCOLMMedian
NameDeckers .Nike On Crocs VF Columbia. 
1M Rtn22.2%5.8%15.0%22.5%32.0%6.5%18.6%
3M Rtn-14.6%-7.0%13.7%16.1%33.0%5.3%9.5%
6M Rtn-0.3%12.8%-6.7%-7.8%71.5%-3.0%-1.6%
12M Rtn-51.0%-10.6%-14.9%-19.5%-4.6%-34.3%-17.2%
3Y Rtn60.8%-34.4%184.8%-2.7%-21.6%-29.9%-12.2%
1M Excs Rtn20.2%6.1%17.8%21.1%28.3%8.8%19.0%
3M Excs Rtn-17.9%-10.2%11.1%12.7%31.1%3.1%7.1%
6M Excs Rtn-14.5%-1.5%-20.9%-22.0%57.3%-17.2%-15.9%
12M Excs Rtn-63.1%-23.1%-24.8%-32.5%-16.7%-48.4%-28.6%
3Y Excs Rtn-12.9%-107.9%96.9%-80.8%-97.7%-105.1%-89.3%

Financials

Segment Financials

Assets by Segment

$ Mil20252024202320222021
Unallocated cash and cash equivalents1,5029828441,089649
Unallocated other corporate assets504414393320312
HOKA brand wholesale436446293168125
Direct-to-Consumer264219191196243
UGG brand wholesale247262383212245
Teva brand wholesale8295918790
Unallocated deferred tax assets, net7373643728
Sanuk brand wholesale1941413850
Other brands wholesale924321922
Total3,1362,5562,3322,1681,765


Price Behavior

Short Interest

Short Interest: As Of Date11282025
Short Interest: Shares Quantity5,528,542
Short Interest: % Change Since 1115202512.9%
Average Daily Volume3,282,483
Days-to-Cover Short Interest1.68
Basic Shares Quantity149,344,000
Short % of Basic Shares3.7%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
10/23/2025-15.2%-21.1%-17.0%
5/22/2025-19.9%-16.3%-18.9%
1/30/2025-20.5%-22.8%-38.5%
10/24/202410.6%5.8%26.4%
5/23/202414.2%20.9%7.8%
2/1/202414.1%7.7%19.9%
10/26/202318.9%24.0%35.5%
5/25/20233.4%5.9%13.8%
...
SUMMARY STATS   
# Positive121415
# Negative976
Median Positive8.4%8.4%9.2%
Median Negative-4.1%-5.0%-18.0%
Max Positive18.9%24.0%35.5%
Max Negative-20.5%-22.8%-38.5%

SEC Filings

Expand for More

Report DateFiling DateFiling
93020251031202510-Q 9/30/2025
6302025731202510-Q 6/30/2025
3312025523202510-K 3/31/2025
12312024203202510-Q 12/31/2024
93020241031202410-Q 9/30/2024
6302024801202410-Q 6/30/2024
3312024524202410-K 3/31/2024
12312023205202410-Q 12/31/2023
93020231102202310-Q 9/30/2023
6302023803202310-Q 6/30/2023
3312023526202310-K 3/31/2023
12312022206202310-Q 12/31/2022
93020221103202210-Q 9/30/2022
6302022804202210-Q 6/30/2022
3312022527202210-K 3/31/2022
12312021207202210-Q 12/31/2021