1. A more design-focused and stylish version of Walmart.

2. Think of it as a department store like Kohl's or JCPenney, but with a full grocery section and a much broader range of household merchandise.

• Apparel & Accessories: A wide selection of clothing, shoes, and fashion accessories for all ages and styles.
• Home Goods: Furniture, kitchenware, bedding, bath, decor, and various household items to furnish and beautify living spaces.
• Food & Beverage: A comprehensive range of groceries, including fresh produce, pantry staples, dairy, meats, and prepared foods.
• Essentials & Health Products: Personal care items, household cleaning supplies, over-the-counter medications, and baby care products.
• Hardlines: Electronics, entertainment media (books, movies, music), toys, sporting goods, and seasonal merchandise.
• Pharmacy Services: Prescription fulfillment and health consultations provided by CVS pharmacies located within Target stores.
• Financial Services (RedCard): Store-branded credit and debit cards that offer exclusive discounts and benefits to members.
• Optical Services: Eye exams, prescription eyeglasses, and contact lenses available in select Target optical centers.

• Families and Households

  Target caters extensively to families, offering a vast array of products from groceries and everyday essentials to apparel for all ages, home goods, toys, and baby products. Many households rely on Target for their weekly or bi-weekly shopping needs due to the convenience of finding a wide range of items under one roof.

• Young Adults and Students

  With its focus on trendy yet affordable fashion, beauty products, electronics, and stylish home decor (especially for dorms or first apartments), Target strongly appeals to younger demographics, including college students and young professionals. Its private label brands often resonate with this style-conscious but budget-aware group.

• Convenience and Value-Oriented Shoppers

  This category encompasses shoppers who prioritize a seamless and efficient shopping experience, competitive pricing, and the availability of multiple shopping channels. These customers appreciate Target's "one-stop shop" model, well-organized stores, and popular services like Order Pickup, Drive Up, and Shipt delivery, which save time while offering good value across various product categories.

Brian Cornell, Chair & Chief Executive Officer

Brian Cornell has served as Chair & Chief Executive Officer of Target Corporation since August 2014, and is set to transition to Executive Chairman on February 1, 2026. He has over 30 years of leadership experience in retail and global consumer product companies, including three CEO roles prior to Target. Before joining Target, he was CEO of PepsiCo Americas Foods, CEO of Sam's Club, and CEO of Michaels Stores, Inc. He also held executive positions at Safeway Inc. and Wal-Mart Stores. His diverse background includes serving as both a vendor partner and a competitor to Target.

Michael Fiddelke, Executive Vice President & Chief Operating Officer (Incoming CEO effective Feb. 1, 2026)

Michael Fiddelke is Target's Chief Operating Officer and will assume the role of CEO and join the Board of Directors on February 1, 2026. He began his career at Target as an intern in 2003 and has since held various leadership positions across finance, merchandising, human resources, and operations. Prior to his current role as COO, he served as Chief Financial Officer from 2019 to 2024. Before joining Target, he spent three years at Deloitte Consulting, LLP. Michael is recognized for modernizing the business and accelerating growth, overseeing investments in stores, supply chain, and digital capabilities.

Jim Lee, Executive Vice President & Chief Financial Officer

Jim Lee serves as Target's Executive Vice President and Chief Financial Officer, a role he assumed in 2024.

Christina Hennington, Executive Vice President & Chief Strategy & Growth Officer

Christina Hennington was named Chief Strategy & Growth Officer in June 2024, having previously served as Chief Growth Officer since 2021. She joined Target in 2003 and has been instrumental in modernizing the merchandising organization by blending physical and digital buying functions. She has led large, complex business areas, including overseeing multi-category merchandising which generated over $30 billion in growth, and spearheaded initiatives such as the sale of Target's pharmacy business to CVS and its partnership with Ulta Beauty.

Rick Gomez, Executive Vice President & Chief Commercial Officer

Rick Gomez was appointed Chief Commercial Officer in July 2024, overseeing Target's merchandising business. He joined Target in 2013 and has held roles including Chief Marketing, Digital and Strategy Officer, and Chief Food and Beverage Officer. He has over 20 years of experience managing multi-billion-dollar consumer packaged goods brands with companies such as MillerCoors, PepsiCo, and the Quaker Oats Company.

The clear emerging threat to Target is the increasing market penetration and evolving business models of ultra-low-cost, direct-from-manufacturer e-commerce platforms (such as Temu and Shein). These platforms leverage highly optimized global supply chains, often sourcing directly from factories, to offer a vast array of general merchandise, apparel, and home goods at prices significantly below those of traditional retailers. Their aggressive pricing, rapid response to consumer trends, and direct-to-consumer model pose a direct challenge to Target's value proposition in affordable, trend-right products, potentially diverting a significant portion of budget-conscious and trend-driven shoppers away from traditional retail channels.

Target operates within several large addressable markets in the United States. The primary product and service categories offered by Target, and their estimated market sizes, are as follows:

• General Merchandise Retail: The general merchandise stores sector in the United States was valued at approximately $899.3 billion in 2025.
• Food & Beverages (Grocery): The U.S. grocery retail market was valued at over $900 billion in 2025.
• Apparel & Accessories: The United States apparel market is valued at $365.70 billion in 2025.
• Home Goods (including Home Decor, Furniture, and Household Essentials):
  • The U.S. home decor market generated an estimated revenue of $237.9 billion in 2024 and is expected to reach $392.6 billion by 2030.
  • U.S. furniture e-commerce revenue is projected to be $208.2 billion in 2025.
  • The USA Household Products Market, which includes cleaning supplies, kitchen essentials, bathroom supplies, laundry care products, and storage and organization, is valued at $67.5 billion.
• Electronics: The consumer electronics stores industry in the United States is sized at $172.2 billion in 2025.
• Beauty & Personal Care: The U.S. beauty and personal care products market size was estimated at $102.73 billion in 2024 and is projected to grow to $155.44 billion by 2030.

Target Corporation (TGT) is focusing on several key drivers to fuel its revenue growth over the next two to three years, leveraging an integrated multi-channel strategy and significant investments across its business.

1. Expansion of Loyalty Programs and Same-Day Services: Target aims to significantly expand its Target Circle loyalty program, with plans to triple its Target Circle 360 membership base over the next three years. This expansion will include new perks and strategic partnerships, such as one with Marriott Bonvoy. The company's signature same-day services, including Drive Up and Same-Day Delivery powered by Target Circle 360, were its fastest-growing shopping methods in 2024, and Target intends to accelerate these services through enhanced awareness and accessibility.
2. Growth of Target Plus Marketplace and Roundel Advertising: Target is strategically expanding its third-party digital sales platform, Target Plus marketplace, with a goal to increase sales from approximately $1 billion in 2024 to over $5 billion by 2030. This growth will involve adding hundreds of new brands to attract more customers and diversify offerings. Additionally, its in-house media company, Roundel, which generated nearly $2 billion in value in 2024, is projected to double in size by 2030, through expanded vendor partnerships and improved personalized advertising.
3. New Store Openings, Remodels, and Supply Chain Modernization: The company plans to open approximately 20 new stores in 2025, primarily large formats, and invest in remodeling many existing stores across the country. These physical locations are integral to Target’s "stores-as-hubs" model, supporting efficient fulfillment operations and digital growth. Furthermore, Target is investing in supply chain evolution, including AI-powered inventory management and new package delivery solutions, to enhance speed, accuracy, and efficiency in moving inventory.
4. Product Assortment and Private Label Innovation: Target is committed to delivering an on-trend and affordable assortment of products. This includes reimagining key categories such as gaming and sports, expanding innovations within its owned brands, and strengthening partnerships with national brands. For example, the company plans to introduce over 45 new beauty brands and 2,000 new items, alongside launching new collaborations like Good & Gather Collabs with celebrated chefs.
5. Enhanced Digital Experience and AI Integration: Target is investing significantly to enhance its digital experience and redefine omnichannel shopping. This includes leveraging AI-driven search capabilities and personalized product recommendations to improve customer engagement across digital and social media platforms. These technological advancements are aimed at creating a more seamless and personalized shopping journey for guests.