Tearsheet

Prudential Financial (PRU)


Market Price (11/2/2025): $103.85 | Market Cap: $36.9 Bil
Sector: Financials | Industry: Life & Health Insurance

Prudential Financial (PRU)


Market Price (11/2/2025): $103.85
Market Cap: $36.9 Bil
Sector: Financials
Industry: Life & Health Insurance

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 12%, Dividend Yield is 5.2%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 8.1%, FCF Yield is 14%
Weak multi-year price returns
2Y Excs Rtn is -37%, 3Y Excs Rtn is -59%
Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -21%, Rev Chg QQuarterly Revenue Change % is -8.2%
1 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -134%
  
2 Attractive cash flow generation
CFO LTM is 5.3 Bil, FCF LTM is 5.3 Bil
  
3 Low stock price volatility
Vol 12M is 28%
  
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 12%, Dividend Yield is 5.2%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 8.1%, FCF Yield is 14%
1 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -134%
2 Attractive cash flow generation
CFO LTM is 5.3 Bil, FCF LTM is 5.3 Bil
3 Low stock price volatility
Vol 12M is 28%
4 Weak multi-year price returns
2Y Excs Rtn is -37%, 3Y Excs Rtn is -59%
5 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -21%, Rev Chg QQuarterly Revenue Change % is -8.2%

Market Valuation & Key Metrics

PRU Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

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Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
PRU Return-11%45%-4%10%19%-9%48%
Peers Return-10%37%19%7%27%8%114%
S&P 500 Return16%27%-19%24%23%16%112%

Monthly Win Rates [3]
PRU Win Rate50%67%50%58%58%50% 
Peers Win Rate57%67%62%62%65%62% 
S&P 500 Win Rate58%75%42%67%75%70% 

Max Drawdowns [4]
PRU Max Drawdown-58%-2%-18%-21%-2%-19% 
Peers Max Drawdown-53%-3%-8%-20%-2%-6% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: TRV, AFL, MET, AIG, HIG. See PRU Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/31/2025 (YTD)

How Low Can It Go

Unique KeyEventPRUS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-36.2%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven56.8%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven421 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-59.6%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven147.6%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven387 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-39.0%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven64.0%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven2031 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-89.1%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven813.8%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven2833 days1480 days

Compare to TRV, AFL, MET, AIG, HIG


In The Past

Prudential Financial's stock fell -36.2% during the 2022 Inflation Shock from a high on 4/20/2022. A -36.2% loss requires a 56.8% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Prudential Financial (PRU)

Better Bets than Prudential Financial (PRU)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to PRU. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BRO_10312025_Dip_Buyer_FCFYield10312025BROBrown & BrownDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.0%0.0%0.0%
CPAY_10312025_Dip_Buyer_FCFYield10312025CPAYCorpayDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.0%0.0%0.0%
EEFT_10312025_Dip_Buyer_FCFYield10312025EEFTEuronet WorldwideDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.0%0.0%0.0%
GPN_10312025_Dip_Buyer_FCFYield10312025GPNGlobal PaymentsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.0%0.0%0.0%
APO_10102025_Dip_Buyer_FCFYield10102025APOApollo Asset ManagementDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
5.2%5.2%0.0%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BRO_10312025_Dip_Buyer_FCFYield10312025BROBrown & BrownDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.0%0.0%0.0%
CPAY_10312025_Dip_Buyer_FCFYield10312025CPAYCorpayDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.0%0.0%0.0%
EEFT_10312025_Dip_Buyer_FCFYield10312025EEFTEuronet WorldwideDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.0%0.0%0.0%
GPN_10312025_Dip_Buyer_FCFYield10312025GPNGlobal PaymentsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.0%0.0%0.0%
APO_10102025_Dip_Buyer_FCFYield10102025APOApollo Asset ManagementDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
5.2%5.2%0.0%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Prudential Financial

Financials

PRUTRVAFLMETAIGHIGMedian
NamePrudenti.Traveler.Aflac MetLife American.Hartford. 
Mkt Price104.00268.62107.1979.8278.96124.18105.59
Mkt Cap36.960.257.553.545.234.949.4
Rev LTM57,92648,40916,20472,07827,74327,69238,076
Op Inc LTM-------
FCF LTM5,2749,9852,59115,2293,1595,8655,570
FCF 3Y Avg5,7818,6822,99813,7934,7964,9225,351
CFO LTM5,2749,9852,59115,2293,1595,9885,631
CFO 3Y Avg5,7818,6822,99813,7934,7965,1095,445

Growth & Margins

PRUTRVAFLMETAIGHIGMedian
NamePrudenti.Traveler.Aflac MetLife American.Hartford. 
Rev Chg LTM-21.0%6.7%-16.6%5.9%2.2%6.9%4.0%
Rev Chg 3Y Avg1.9%10.1%-7.4%6.0%-8.5%8.6%4.0%
Rev Chg Q-8.2%4.8%-18.2%-1.8%7.2%6.4%1.5%
QoQ Delta Rev Chg LTM-2.7%1.2%-5.5%-0.4%1.7%1.6%0.4%
Op Mgn LTM-------
Op Mgn 3Y Avg-------
QoQ Delta Op Mgn LTM-------
CFO/Rev LTM9.1%20.6%16.0%21.1%11.4%21.6%18.3%
CFO/Rev 3Y Avg9.4%19.4%16.6%19.7%19.7%19.6%19.5%
FCF/Rev LTM9.1%20.6%16.0%21.1%11.4%21.2%18.3%
FCF/Rev 3Y Avg9.4%19.4%16.6%19.7%19.7%18.9%19.1%

Valuation

PRUTRVAFLMETAIGHIGMedian
NamePrudenti.Traveler.Aflac MetLife American.Hartford. 
Mkt Cap36.960.257.553.545.234.949.4
P/S0.61.23.60.71.61.31.3
P/EBIT-7.816.97.98.87.57.9
P/E14.110.223.612.514.19.813.3
P/CFO7.06.022.23.514.35.86.5
Total Yield12.3%10.6%6.2%10.8%9.3%11.9%10.7%
Dividend Yield5.2%0.8%2.0%2.8%2.2%1.7%2.1%
FCF Yield 3Y Avg15.0%17.2%6.2%28.1%10.3%15.8%15.4%
D/E0.60.20.20.40.20.10.2
Net D/E-1.3-1.5-1.2-1.7-0.6-0.5-1.2

Returns

PRUTRVAFLMETAIGHIGMedian
NamePrudenti.Traveler.Aflac MetLife American.Hartford. 
1M Rtn2.0%-4.1%-3.1%-1.9%-0.9%-6.6%-2.5%
3M Rtn4.6%4.4%9.3%7.9%3.1%1.4%4.5%
6M Rtn2.9%1.3%2.1%4.1%-4.6%-0.4%1.7%
12M Rtn-10.1%11.2%4.0%4.7%6.5%14.7%5.6%
3Y Rtn14.4%56.1%70.9%19.0%47.4%82.1%51.7%
1M Excs Rtn0.2%-5.9%-4.9%-3.7%-2.7%-8.4%-4.3%
3M Excs Rtn-4.5%-5.5%0.7%-1.4%-6.6%-9.3%-5.0%
6M Excs Rtn-17.3%-19.0%-18.2%-16.2%-24.8%-20.7%-18.6%
12M Excs Rtn-30.2%-7.5%-18.3%-18.1%-12.0%-4.7%-15.1%
3Y Excs Rtn-59.4%-17.2%5.4%-55.0%-22.9%11.7%-20.1%

Financials

Segment Financials

Assets by Segment

$ Mil20242023202220212020
U.S. Business- Retirement Strategies- Individual Retirement Strategies139,934130,173201,273200,718189,040
U.S. Business- Individual Life116,449102,445118,237110,95396,072
U.S. Business- Retirement Strategies- Institutional Retirement Strategies111,308108,565114,016213,726198,153
International Businesses- Gibraltar Life and Other110,060    
International Businesses- Life Planner81,164    
Closed Block division51,08850,93459,97962,08961,327
Prudential Investment Management, Inc (PGIM)42,06448,36453,56648,68047,655
U.S Business- Group Insurance39,21438,20143,28645,60143,712
Corporate and Other29,84223,556122,70125,12444,619
International Businesses 186,791222,736231,128213,335
U.S. Business- Assurance IQ  1,7882,7032,639
Total721,123689,029937,582940,722896,552


Price Behavior

Short Interest

Short Interest: As Of Date10152025
Short Interest: Shares Quantity5,749,042
Short Interest: % Change Since 93020252.9%
Average Daily Volume1,396,809
Days-to-Cover Short Interest4.12
Basic Shares Quantity355,086,849
Short % of Basic Shares1.6%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
10/29/20251.9%  
7/30/20251.8%2.3%8.2%
4/30/2025-1.0%-1.4%2.4%
1/15/2025-1.4%-2.6%-7.1%
10/30/2024-3.3%0.9%3.2%
8/1/2024-10.0%-11.2%0.0%
4/30/20241.6%5.2%8.5%
2/6/20245.6%1.8%8.4%
...
SUMMARY STATS   
# Positive121314
# Negative131211
Median Positive2.1%2.5%8.3%
Median Negative-2.6%-2.4%-4.4%
Max Positive6.2%11.8%18.1%
Max Negative-10.0%-11.2%-21.8%

SEC Filings

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Report DateFiling DateFiling
93020251030202510-Q 9/30/2025
6302025731202510-Q 6/30/2025
3312025501202510-Q 3/31/2025
12312024213202510-K 12/31/2024
93020241031202410-Q 9/30/2024
6302024802202410-Q 6/30/2024
3312024502202410-Q 3/31/2024
12312023221202410-K 12/31/2023
93020231102202310-Q 9/30/2023
6302023803202310-Q 6/30/2023
3312023504202310-Q 3/31/2023
12312022216202310-K 12/31/2022
93020221103202210-Q 9/30/2022
6302022805202210-Q 6/30/2022
3312022505202210-Q 3/31/2022
12312021217202210-K 12/31/2021

Insider Activity

Expand for More

 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0KAPPLER ANN MEVP and General Counsel9032025Sell109.654,000438,6002,358,133Form
1Feeney CarolineExecutive Vice President3212025Buy115.9012514,4391,322,370Form
2SULLIVAN ANDREW FExecutive Vice President3142025Sell105.986,000635,8802,869,091Form
3Di Sibio Carmine 2242025Buy111.0420022,20822,208Form
4TODMAN MICHAEL 2112025Sell112.982,950333,29142,368Form