Tearsheet

Investment Highlights

0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 8.4%, Dividend Yield is 2.1%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 4.2%, FCF Yield is 5.2%
Weak multi-year price returns
2Y Excs Rtn is -3.3%, 3Y Excs Rtn is -30%
Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -2.1%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is 0.7%
1 Attractive cash flow generation
CFO LTM is 6.0 Bil, FCF LTM is 2.2 Bil
  
2 Low stock price volatility
Vol 12M is 25%
  
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 8.4%, Dividend Yield is 2.1%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 4.2%, FCF Yield is 5.2%
1 Attractive cash flow generation
CFO LTM is 6.0 Bil, FCF LTM is 2.2 Bil
2 Low stock price volatility
Vol 12M is 25%
3 Weak multi-year price returns
2Y Excs Rtn is -3.3%, 3Y Excs Rtn is -30%
4 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -2.1%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is 0.7%

Market Valuation & Key Metrics

KR Stock


Price Returns Compared

 202020212022202320242025Total [1]
Returns
KR Return12%45%0%5%37%8%158%
Peers Return42%20%-19%19%23%3%107%
S&P 500 Return16%27%-19%24%23%15%108%

Monthly Win Rates [3]
KR Win Rate67%75%42%50%58%56% 
Peers Win Rate62%60%45%62%57%53% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
KR Max Drawdown-7%-1%-6%-3%-2%-5% 
Peers Max Drawdown-13%-11%-31%-18%-13%-16% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: AMZN, WMT, COST, TGT, DG. See KR Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/6/2025 (YTD)

Downturns Compared

Unique KeyEventKRS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-31.7%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven46.4%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven787 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-18.3%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven22.3%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven111 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-42.9%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven75.1%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven1031 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-38.0%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven61.4%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven1466 days1480 days


How Low Can It Go?

Kroger's stock fell -31.7% during the 2022 Inflation Shock from a high on 4/8/2022. A -31.7% loss requires a 46.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Kroger (KR)

The Kroger Co. operates as a retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets and online; and sells fuel through 1,613 fuel centers. As of January 29, 2022, the company operated 2,726 supermarkets under various banner names in 35 states and the District of Columbia. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.

Better Bets than Kroger (KR)

Latest Trefis Analyses

Trade Ideas

Select past trade ideas related to KR and Food Retail.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
IPAR_9302025_Dip_Buyer_FCFYield09302025IPARInterparfumsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-5.1%-5.1%-5.1%
TAP_9302025_Dip_Buyer_FCFYield09302025TAPMolson Coors BeverageDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.9%0.9%0.0%
STZ_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025STZConstellation BrandsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-17.0%-17.0%-21.1%
SJM_6302025_Dip_Buyer_FCFYield06302025SJMJM SmuckerDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
10.1%10.1%0.0%
BF-B_5312025_Dip_Buyer_ValueBuy05312025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-16.1%-16.1%-22.4%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
IPAR_9302025_Dip_Buyer_FCFYield09302025IPARInterparfumsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-5.1%-5.1%-5.1%
TAP_9302025_Dip_Buyer_FCFYield09302025TAPMolson Coors BeverageDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.9%0.9%0.0%
STZ_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025STZConstellation BrandsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-17.0%-17.0%-21.1%
SJM_6302025_Dip_Buyer_FCFYield06302025SJMJM SmuckerDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
10.1%10.1%0.0%
BF-B_5312025_Dip_Buyer_ValueBuy05312025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-16.1%-16.1%-22.4%

See Trefis Trade Ideas for more.

Recent Active Movers

Recent Active Movers

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Peer Comparisons for Kroger

Financials

KRAMZNWMTCOSTTGTDGMedian
NameKroger Amazon.c.Walmart Costco W.Target Dollar G. 
Mkt Price64.80220.90102.70910.9488.9697.54100.12
Mkt Cap42.92,349.7819.3404.440.421.5223.7
Rev LTM147,000670,038693,153268,776105,64041,652207,888
Op Inc LTM3,92576,19028,98810,0845,4241,7907,754
FCF LTM2,21213,48113,7537,3172,9441,8505,130
FCF 3Y Avg2,26821,67714,9866,8523,2821,2115,067
CFO LTM6,018121,13738,43812,4266,3863,1589,406
CFO 3Y Avg6,11496,97736,70711,4607,4702,7469,465

Growth & Margins

KRAMZNWMTCOSTTGTDGMedian
NameKroger Amazon.c.Walmart Costco W.Target Dollar G. 
Rev Chg LTM-2.1%10.9%4.2%5.9%-1.5%5.0%4.6%
Rev Chg 3Y Avg0.7%11.3%5.7%7.3%-0.7%5.7%5.7%
Rev Chg Q0.1%13.3%4.8%8.0%-0.9%5.1%4.9%
QoQ Delta Rev Chg LTM0.0%3.0%1.2%1.8%-0.2%1.3%1.2%
Op Mgn LTM2.7%11.4%4.2%3.8%5.1%4.3%4.2%
Op Mgn 3Y Avg2.4%7.9%4.0%3.5%5.1%5.9%4.5%
QoQ Delta Op Mgn LTM0.0%0.3%-0.1%0.1%-0.3%0.1%0.0%
CFO/Rev LTM4.1%18.1%5.5%4.6%6.0%7.6%5.8%
CFO/Rev 3Y Avg4.1%15.8%5.5%4.5%7.0%6.8%6.2%
FCF/Rev LTM1.5%2.0%2.0%2.7%2.8%4.4%2.4%
FCF/Rev 3Y Avg1.5%3.5%2.3%2.7%3.1%3.0%2.8%

Valuation

KRAMZNWMTCOSTTGTDGMedian
NameKroger Amazon.c.Walmart Costco W.Target Dollar G. 
Mkt Cap42.92,349.7819.3404.440.421.5223.7
P/S0.33.51.21.50.40.50.8
P/EBIT10.727.626.338.27.312.019.2
P/E15.733.338.451.610.318.025.6
P/CFO7.119.421.332.56.36.813.3
Total Yield8.4%3.0%3.5%2.2%14.8%6.8%5.1%
Dividend Yield2.1%0.0%0.9%0.3%5.1%1.2%1.0%
FCF Yield 3Y Avg6.0%1.1%2.8%2.0%5.6%4.5%3.7%
D/E0.60.10.10.00.50.80.3
Net D/E0.40.00.1-0.00.40.70.2

Returns

KRAMZNWMTCOSTTGTDGMedian
NameKroger Amazon.c.Walmart Costco W.Target Dollar G. 
1M Rtn-4.4%-4.9%2.2%-5.5%-4.5%-10.7%-4.7%
3M Rtn-8.8%-1.2%3.6%-8.1%-11.5%-16.1%-8.5%
6M Rtn-1.5%26.0%23.1%0.6%-3.6%7.2%3.9%
12M Rtn18.3%18.4%28.1%3.7%-39.6%18.7%18.4%
3Y Rtn61.2%92.8%149.0%102.8%-35.6%-57.1%77.0%
1M Excs Rtn-8.3%-8.9%-1.8%-9.4%-8.5%-14.7%-8.7%
3M Excs Rtn-14.9%-7.6%-2.2%-15.7%-20.1%-21.7%-15.3%
6M Excs Rtn-35.4%-3.7%-8.8%-33.2%-37.8%-26.3%-29.7%
12M Excs Rtn-0.2%1.5%10.9%-13.8%-56.6%4.4%0.7%
3Y Excs Rtn-30.0%7.3%56.9%13.1%-120.5%-142.1%-11.4%

Financials

Segment Financials

Revenue by Segment

$ Mil20252024202320222021
Retail operations segment sales145,701143,751133,751128,523118,617
Other sales4,3384,507   
Total150,039148,258133,751128,523118,617


Price Behavior

Short Interest

Short Interest: As Of Date9152025
Short Interest: Shares Quantity40,788,694
Short Interest: % Change Since 83120257.3%
Average Daily Volume8,218,948
Days-to-Cover Short Interest4.96
Basic Shares Quantity662,000,000
Short % of Basic Shares6.2%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
9/11/20250.3%-0.1% 
6/20/20259.8%8.8%10.8%
3/3/2025-3.0%2.9%4.4%
12/5/20241.3%2.4%1.2%
9/12/20247.2%6.1%7.2%
6/20/2024-3.3%-5.0%4.9%
3/7/20249.9%11.1%13.5%
11/30/20231.4%2.1%4.7%
...
SUMMARY STATS   
# Positive141415
# Negative10109
Median Positive6.3%5.2%4.9%
Median Negative-3.0%-4.0%-5.6%
Max Positive11.6%12.1%16.2%
Max Negative-7.5%-11.4%-14.4%

SEC Filings

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Report DateFiling DateFiling
7312025919202510-Q 8/16/2025
4302025627202510-Q 5/24/2025
1312025401202510-K 2/1/2025
103120241213202410-Q 11/9/2024
7312024920202410-Q 8/17/2024
4302024628202410-Q 5/25/2024
1312024402202410-K 2/3/2024
103120231208202310-Q 11/4/2023
7312023915202310-Q 8/12/2023
4302023623202310-Q 5/20/2023
1312023328202310-K 1/28/2023
103120221209202210-Q 11/5/2022
7312022916202210-Q 8/13/2022
4302022624202210-Q 5/21/2022
1312022329202210-K 1/29/2022
103120211210202110-Q 11/6/2021

Insider Activity

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 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0MOORE CLYDE R 7142025Sell70.5026,8141,890,3876,989,582Form
1Wheatley Christine SExecutive Vice President4242025Sell72.0730,0002,162,0587,043,769Form
2Arreaga GabrielExecutive Vice President4222025Sell71.8213,867995,8665,401,818Form
3Nichols Brian WVice President & Controller4222025Sell72.031,00072,030754,370Form
4Wheatley Christine SExecutive Vice President4072025Sell69.4430,0002,083,2008,870,057Form