Tearsheet

Hasbro (HAS)


Market Price (10/9/2025): $75.39 | Market Cap: $10.6 Bil
Sector: Consumer Discretionary | Industry: Leisure Products

Hasbro (HAS)


Market Price (10/9/2025): $75.39
Market Cap: $10.6 Bil
Sector: Consumer Discretionary
Industry: Leisure Products

Investment Highlights

0 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 16%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 12%
Weak multi-year price returns
2Y Excs Rtn is -26%, 3Y Excs Rtn is -59%
Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -6.5%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -13%, Rev Chg QQuarterly Revenue Change % is -1.5%
1 Attractive yield
Dividend Yield is 3.7%
  Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -6.0%
2 Low stock price volatility
Vol 12M is 36%
  
0 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 16%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 12%
1 Attractive yield
Dividend Yield is 3.7%
2 Low stock price volatility
Vol 12M is 36%
3 Weak multi-year price returns
2Y Excs Rtn is -26%, 3Y Excs Rtn is -59%
4 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -6.5%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -13%, Rev Chg QQuarterly Revenue Change % is -1.5%
5 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -6.0%

Market Valuation & Key Metrics

HAS Stock


Price Returns Compared

 202020212022202320242025Total [1]
Returns
HAS Return-8%12%-38%-12%15%38%-11%
Peers Return9%15%-30%-0%-31%-2%-41%
S&P 500 Return16%27%-19%24%23%15%108%

Monthly Win Rates [3]
HAS Win Rate67%67%33%58%58%78% 
Peers Win Rate47%47%33%50%40%56% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
HAS Max Drawdown-57%-5%-44%-26%-8%-8% 
Peers Max Drawdown-45%-1%-41%-27%-38%-40% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: BC, PII, EZGO, HAS, THO. See HAS Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/8/2025 (YTD)

Downturns Compared

Unique KeyEventHASS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-58.7%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven142.4%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-57.7%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven136.5%51.3%
2020 Covid PandemicTime to BreakevenTime to BreakevenNot Fully Recovered days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-32.8%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven48.8%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven201 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-47.7%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven91.4%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven406 days1480 days


How Low Can It Go?

Hasbro's stock fell -58.7% during the 2022 Inflation Shock from a high on 1/4/2022. A -58.7% loss requires a 142.4% gain to breakeven.

Preserve Wealth

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Asset Allocation

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About Hasbro (HAS)

Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparels. Its toys and games include action figures, arts and crafts and creative play products, fashion and other dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparels, publishing products, home goods and electronics, and toy products. The company's Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading card, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development, acquisition, production, distribution, and sale of world-class entertainment content, including film, scripted and unscripted television, family programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers; and directly to customer through Hasbro PULSE e-commerce website. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

Better Bets than Hasbro (HAS)

Latest Trefis Analyses

Trade Ideas

Select past trade ideas related to HAS and Leisure Products.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ANF_9302025_Dip_Buyer_FCFYield09302025ANFAbercrombie & FitchDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-11.8%-11.8%-11.8%
DECK_9302025_Dip_Buyer_FCFYield09302025DECKDeckers OutdoorDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-3.3%-3.3%-3.3%
CHH_9302025_Dip_Buyer_ValueBuy09302025CHHChoice Hotels InternationalDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-5.2%-5.2%-5.2%
VAC_9302025_Dip_Buyer_ValueBuy09302025VACMarriott Vacations WorldwideDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-2.6%-2.6%-2.6%
FUN_9302025_Short_Squeeze09302025FUNSix Flags EntertainmentSpecialShort Squeeze PotentialShort Squeeze Potential
Has potential for a short squeeze. High short interest, rising short interest and high debt.
-6.2%-6.2%-6.2%
HAS_9302022_Dip_Buyer_ValueBuy09302022HASHasbroDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-18.5%2.7%-28.5%
HAS_6302020_Dip_Buyer_FCFYield06302020HASHasbroDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
26.8%30.2%-4.6%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ANF_9302025_Dip_Buyer_FCFYield09302025ANFAbercrombie & FitchDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-11.8%-11.8%-11.8%
DECK_9302025_Dip_Buyer_FCFYield09302025DECKDeckers OutdoorDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-3.3%-3.3%-3.3%
CHH_9302025_Dip_Buyer_ValueBuy09302025CHHChoice Hotels InternationalDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-5.2%-5.2%-5.2%
VAC_9302025_Dip_Buyer_ValueBuy09302025VACMarriott Vacations WorldwideDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-2.6%-2.6%-2.6%
FUN_9302025_Short_Squeeze09302025FUNSix Flags EntertainmentSpecialShort Squeeze PotentialShort Squeeze Potential
Has potential for a short squeeze. High short interest, rising short interest and high debt.
-6.2%-6.2%-6.2%
HAS_9302022_Dip_Buyer_ValueBuy09302022HASHasbroDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-18.5%2.7%-28.5%
HAS_6302020_Dip_Buyer_FCFYield06302020HASHasbroDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
26.8%30.2%-4.6%

See Trefis Trade Ideas for more.

Recent Active Movers

Recent Active Movers

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Peer Comparisons for Hasbro

Financials

HASBCPIIEZGOTHOMedian
NameHasbro BrunswickPolaris EZGO Tec.Thor Ind. 
Mkt Price75.5763.6064.360.19104.8364.36
Mkt Cap10.64.23.7-5.64.9
Rev LTM4,2515,0976,866-9,5795,982
Op Inc LTM794312136-299305
FCF LTM500514417-455478
FCF 3Y Avg470387388-545429
CFO LTM692663631-578647
CFO 3Y Avg669631721-702685

Growth & Margins

HASBCPIIEZGOTHOMedian
NameHasbro BrunswickPolaris EZGO Tec.Thor Ind. 
Rev Chg LTM-6.5%-11.6%-16.6%--4.6%-9.0%
Rev Chg 3Y Avg-13.0%-6.9%-2.2%--15.4%-9.9%
Rev Chg Q-1.5%0.2%-5.5%--0.4%-0.9%
QoQ Delta Rev Chg LTM-0.3%0.1%-1.6%--0.1%-0.2%
Op Mgn LTM18.7%6.1%2.0%-3.1%4.6%
Op Mgn 3Y Avg10.7%10.2%5.9%-4.2%8.0%
QoQ Delta Op Mgn LTM-0.0%-1.1%-1.1%--0.3%-0.7%
CFO/Rev LTM16.3%13.0%9.2%-6.0%11.1%
CFO/Rev 3Y Avg14.6%10.9%8.9%-6.8%9.9%
FCF/Rev LTM11.8%10.1%6.1%-4.7%8.1%
FCF/Rev 3Y Avg10.4%6.8%4.8%-5.2%6.0%

Valuation

HASBCPIIEZGOTHOMedian
NameHasbro BrunswickPolaris EZGO Tec.Thor Ind. 
Mkt Cap10.64.23.7-5.64.9
P/S2.50.80.5-0.60.7
P/EBIT-38.819.8172.2-16.117.9
P/E-18.7100.9-34.0-21.51.4
P/CFO15.36.35.8-9.68.0
Total Yield-1.7%3.7%1.1%-4.7%2.4%
Dividend Yield3.7%2.7%4.1%-0.0%3.2%
FCF Yield 3Y Avg5.3%8.7%10.2%-10.6%9.4%
D/E0.30.60.5-0.20.4
Net D/E0.30.50.4-0.10.4

Returns

HASBCPIIEZGOTHOMedian
NameHasbro BrunswickPolaris EZGO Tec.Thor Ind. 
1M Rtn-4.8%-4.9%8.0%38.9%-6.4%-4.8%
3M Rtn-1.4%6.6%36.1%-40.4%12.5%6.6%
6M Rtn38.4%33.4%80.7%-38.7%46.0%38.4%
12M Rtn8.3%-19.3%-14.2%-85.3%-0.1%-14.2%
3Y Rtn24.7%-0.6%-26.1%-98.9%54.3%-0.6%
1M Excs Rtn-7.6%-6.3%5.1%36.6%-7.9%-6.3%
3M Excs Rtn-9.5%-4.1%22.5%-51.4%3.3%-4.1%
6M Excs Rtn15.0%17.4%71.7%-69.2%27.1%17.4%
12M Excs Rtn-9.5%-38.6%-34.9%-103.5%-18.7%-34.9%
3Y Excs Rtn-58.9%-81.9%-110.5%-182.5%-23.4%-81.9%

Financials

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Consumer Products3,1713,9263,9823,650 
Wizards of the Coast and Digital Gaming1,6411,4981,287907 
Entertainment7111,0171,152909 
Corporate and Other1872260  
Intersegment revenue-707-810   
Entertainment, Licensing and Digital    434
Global Operations    0
International    1,836
U.S. and Canada    2,449
Total5,0035,8576,4205,4654,720


Operating Income by Segment
$ Mil20242023202220212020
Wizards of the Coast and Digital Gaming526538547420 
Consumer Products-65217401308 
Corporate and Other-88-371-93-86 
Entertainment-1,91223-92-141 
Corporate and eliminations    37
Entertainment, Licensing and Digital    100
Global Operations    -7
International    107
U.S. and Canada    415
Total-1,539408763502652


Assets by Segment
$ Mil20242023202220212020
Consumer Products6,456 4,9265,552 
Wizards of the Coast and Digital Gaming4,340 1,585586 
Entertainment3,508 6,0536,003 
Corporate and Other-7,764 -2,526-1,323 
Corporate and eliminations    -902
Entertainment, Licensing and Digital    696
Global Operations    3,334
International    2,482
U.S. and Canada    3,245
Total6,541 10,03810,8188,856


Price Behavior

Short Interest

Short Interest: As Of Date9152025
Short Interest: Shares Quantity3,799,954
Short Interest: % Change Since 83120253.0%
Average Daily Volume1,469,037
Days-to-Cover Short Interest2.59
Basic Shares Quantity140,300,000
Short % of Basic Shares2.7%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/23/2025-0.9%-1.6%2.7%
2/20/202513.0%11.3%-0.2%
10/24/2024-6.0%-5.2%-11.0%
7/25/20243.5%8.5%13.7%
4/24/202411.9%6.6%4.9%
2/13/2024-1.3%-2.1%3.4%
10/26/2023-11.7%-14.6%-14.4%
8/3/20231.1%2.6%11.9%
...
SUMMARY STATS   
# Positive101112
# Negative131211
Median Positive4.3%7.2%5.4%
Median Negative-6.0%-5.3%-11.0%
Max Positive14.6%17.6%17.6%
Max Negative-16.8%-19.6%-37.6%

SEC Filings

Expand for More

Report DateFiling DateFiling
6302025731202510-Q 6/29/2025
3312025506202510-Q 3/30/2025
12312024227202510-K 12/31/2024
93020241031202410-Q 9/29/2024
6302024731202410-Q 6/30/2024
3312024501202410-Q 3/31/2024
12312023228202410-K 12/31/2023
93020231101202310-Q 10/1/2023
6302023804202310-Q 7/2/2023
3312023503202310-Q 4/2/2023
12312022222202310-K 12/25/2022
93020221026202210-Q 9/25/2022
6302022726202210-Q 6/26/2022
3312022427202210-Q 3/27/2022
12312021223202210-K 12/26/2021
93020211027202110-Q 9/26/2021

Insider Activity

Expand for More

 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0Thomson Roberta KChief Communications Officer8282025Sell81.132,500202,8253,959,225Form
1KILPIN TIMOTHY J.President, Toy, Lic & Ent8272025Sell81.448,557696,8823,607,873Form
2Cocks Christian PChief Executive Officer8222025Sell78.9019,0001,499,18020,409,439Form
3Thomson Roberta KChief Communications Officer8142025Sell79.811,00279,9714,094,405Form
4Austin Matthew EdwardEVP & Chief Revenue Officer12022024Sell65.061,718111,7822,396,214Form