Hasbro (HAS)
Market Price (10/9/2025): $75.39 | Market Cap: $10.6 Bil
Sector: Consumer Discretionary | Industry: Leisure Products
Hasbro (HAS)
Market Price (10/9/2025): $75.39
Market Cap: $10.6 Bil
Sector: Consumer Discretionary
Industry: Leisure Products
Investment Highlights
Attractive cash flow generation CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 16%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 12% | Weak multi-year price returns 2Y Excs Rtn is -26%, 3Y Excs Rtn is -59% | Weak revenue growth Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -6.5%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -13%, Rev Chg QQuarterly Revenue Change % is -1.5% |
Attractive yield Dividend Yield is 3.7% | Yield minus risk free rate is negative ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -6.0% | |
Low stock price volatility Vol 12M is 36% |
Attractive cash flow generation CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 16%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 12% |
Attractive yield Dividend Yield is 3.7% |
Low stock price volatility Vol 12M is 36% |
Weak multi-year price returns 2Y Excs Rtn is -26%, 3Y Excs Rtn is -59% |
Weak revenue growth Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -6.5%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -13%, Rev Chg QQuarterly Revenue Change % is -1.5% |
Yield minus risk free rate is negative ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -6.0% |
Market Valuation & Key Metrics
HAS Stock
Price Returns Compared
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
---|---|---|---|---|---|---|---|
Returns | |||||||
HAS Return | -8% | 12% | -38% | -12% | 15% | 38% | -11% |
Peers Return | 9% | 15% | -30% | -0% | -31% | -2% | -41% |
S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 15% | 108% |
Monthly Win Rates [3] | |||||||
HAS Win Rate | 67% | 67% | 33% | 58% | 58% | 78% | |
Peers Win Rate | 47% | 47% | 33% | 50% | 40% | 56% | |
S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 67% | |
Max Drawdowns [4] | |||||||
HAS Max Drawdown | -57% | -5% | -44% | -26% | -8% | -8% | |
Peers Max Drawdown | -45% | -1% | -41% | -27% | -38% | -40% | |
S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: BC, PII, EZGO, HAS, THO. See HAS Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/8/2025 (YTD)
Downturns Compared
Event | HAS | S&P 500 |
---|---|---|
2022 Inflation Shock | ||
% Loss | -58.7% | -25.4% |
% Gain to Breakeven | 142.4% | 34.1% |
Time to Breakeven | Not Fully Recovered days | 464 days |
2020 Covid Pandemic | ||
% Loss | -57.7% | -33.9% |
% Gain to Breakeven | 136.5% | 51.3% |
Time to Breakeven | Not Fully Recovered days | 148 days |
2018 Correction | ||
% Loss | -32.8% | -19.8% |
% Gain to Breakeven | 48.8% | 24.7% |
Time to Breakeven | 201 days | 120 days |
2008 Global Financial Crisis | ||
% Loss | -47.7% | -56.8% |
% Gain to Breakeven | 91.4% | 131.3% |
Time to Breakeven | 406 days | 1480 days |
How Low Can It Go?
Hasbro's stock fell -58.7% during the 2022 Inflation Shock from a high on 1/4/2022. A -58.7% loss requires a 142.4% gain to breakeven.
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About Hasbro (HAS)
Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparels. Its toys and games include action figures, arts and crafts and creative play products, fashion and other dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparels, publishing products, home goods and electronics, and toy products. The company's Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading card, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development, acquisition, production, distribution, and sale of world-class entertainment content, including film, scripted and unscripted television, family programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers; and directly to customer through Hasbro PULSE e-commerce website. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
Latest Trefis Analyses
Trade Ideas
Select past trade ideas related to HAS and Leisure Products.
Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
---|---|---|---|---|---|---|---|
09302025 | ANF | Abercrombie & Fitch | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin | -11.8% | -11.8% | -11.8% |
09302025 | DECK | Deckers Outdoor | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin | -3.3% | -3.3% | -3.3% |
09302025 | CHH | Choice Hotels International | Dip Buy | DB | P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin | -5.2% | -5.2% | -5.2% |
09302025 | VAC | Marriott Vacations Worldwide | Dip Buy | DB | P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin | -2.6% | -2.6% | -2.6% |
09302025 | FUN | Six Flags Entertainment | Special | Short Squeeze PotentialShort Squeeze Potential Has potential for a short squeeze. High short interest, rising short interest and high debt. | -6.2% | -6.2% | -6.2% |
09302022 | HAS | Hasbro | Dip Buy | DB | P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin | -18.5% | 2.7% | -28.5% |
06302020 | HAS | Hasbro | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin | 26.8% | 30.2% | -4.6% |
Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
---|---|---|---|---|---|---|---|
09302025 | ANF | Abercrombie & Fitch | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin | -11.8% | -11.8% | -11.8% |
09302025 | DECK | Deckers Outdoor | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin | -3.3% | -3.3% | -3.3% |
09302025 | CHH | Choice Hotels International | Dip Buy | DB | P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin | -5.2% | -5.2% | -5.2% |
09302025 | VAC | Marriott Vacations Worldwide | Dip Buy | DB | P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin | -2.6% | -2.6% | -2.6% |
09302025 | FUN | Six Flags Entertainment | Special | Short Squeeze PotentialShort Squeeze Potential Has potential for a short squeeze. High short interest, rising short interest and high debt. | -6.2% | -6.2% | -6.2% |
09302022 | HAS | Hasbro | Dip Buy | DB | P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin | -18.5% | 2.7% | -28.5% |
06302020 | HAS | Hasbro | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin | 26.8% | 30.2% | -4.6% |
See Trefis Trade Ideas for more.
Research & Analysis
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Wealth Management
Peer Comparisons for Hasbro
Financials
Median | |
---|---|
Name | |
Mkt Price | 64.36 |
Mkt Cap | 4.9 |
Rev LTM | 5,982 |
Op Inc LTM | 305 |
FCF LTM | 478 |
FCF 3Y Avg | 429 |
CFO LTM | 647 |
CFO 3Y Avg | 685 |
Growth & Margins
Median | |
---|---|
Name | |
Rev Chg LTM | -9.0% |
Rev Chg 3Y Avg | -9.9% |
Rev Chg Q | -0.9% |
QoQ Delta Rev Chg LTM | -0.2% |
Op Mgn LTM | 4.6% |
Op Mgn 3Y Avg | 8.0% |
QoQ Delta Op Mgn LTM | -0.7% |
CFO/Rev LTM | 11.1% |
CFO/Rev 3Y Avg | 9.9% |
FCF/Rev LTM | 8.1% |
FCF/Rev 3Y Avg | 6.0% |
Valuation
Median | |
---|---|
Name | |
Mkt Cap | 4.9 |
P/S | 0.7 |
P/EBIT | 17.9 |
P/E | 1.4 |
P/CFO | 8.0 |
Total Yield | 2.4% |
Dividend Yield | 3.2% |
FCF Yield 3Y Avg | 9.4% |
D/E | 0.4 |
Net D/E | 0.4 |
Returns
Median | |
---|---|
Name | |
1M Rtn | -4.8% |
3M Rtn | 6.6% |
6M Rtn | 38.4% |
12M Rtn | -14.2% |
3Y Rtn | -0.6% |
1M Excs Rtn | -6.3% |
3M Excs Rtn | -4.1% |
6M Excs Rtn | 17.4% |
12M Excs Rtn | -34.9% |
3Y Excs Rtn | -81.9% |
Comparison Analyses
Segment Financials
Revenue by Segment
$ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
---|---|---|---|---|---|
Consumer Products | 3,171 | 3,926 | 3,982 | 3,650 | |
Wizards of the Coast and Digital Gaming | 1,641 | 1,498 | 1,287 | 907 | |
Entertainment | 711 | 1,017 | 1,152 | 909 | |
Corporate and Other | 187 | 226 | 0 | ||
Intersegment revenue | -707 | -810 | |||
Entertainment, Licensing and Digital | 434 | ||||
Global Operations | 0 | ||||
International | 1,836 | ||||
U.S. and Canada | 2,449 | ||||
Total | 5,003 | 5,857 | 6,420 | 5,465 | 4,720 |
Operating Income by Segment
$ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
---|---|---|---|---|---|
Wizards of the Coast and Digital Gaming | 526 | 538 | 547 | 420 | |
Consumer Products | -65 | 217 | 401 | 308 | |
Corporate and Other | -88 | -371 | -93 | -86 | |
Entertainment | -1,912 | 23 | -92 | -141 | |
Corporate and eliminations | 37 | ||||
Entertainment, Licensing and Digital | 100 | ||||
Global Operations | -7 | ||||
International | 107 | ||||
U.S. and Canada | 415 | ||||
Total | -1,539 | 408 | 763 | 502 | 652 |
Assets by Segment
$ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
---|---|---|---|---|---|
Consumer Products | 6,456 | 4,926 | 5,552 | ||
Wizards of the Coast and Digital Gaming | 4,340 | 1,585 | 586 | ||
Entertainment | 3,508 | 6,053 | 6,003 | ||
Corporate and Other | -7,764 | -2,526 | -1,323 | ||
Corporate and eliminations | -902 | ||||
Entertainment, Licensing and Digital | 696 | ||||
Global Operations | 3,334 | ||||
International | 2,482 | ||||
U.S. and Canada | 3,245 | ||||
Total | 6,541 | 10,038 | 10,818 | 8,856 |
Returns Analyses
Earnings Returns History
Expand for MoreForward Returns | |||
---|---|---|---|
Earnings Date | 1D Returns | 5D Returns | 21D Returns |
7/23/2025 | -0.9% | -1.6% | 2.7% |
2/20/2025 | 13.0% | 11.3% | -0.2% |
10/24/2024 | -6.0% | -5.2% | -11.0% |
7/25/2024 | 3.5% | 8.5% | 13.7% |
4/24/2024 | 11.9% | 6.6% | 4.9% |
2/13/2024 | -1.3% | -2.1% | 3.4% |
10/26/2023 | -11.7% | -14.6% | -14.4% |
8/3/2023 | 1.1% | 2.6% | 11.9% |
... | |||
SUMMARY STATS | |||
# Positive | 10 | 11 | 12 |
# Negative | 13 | 12 | 11 |
Median Positive | 4.3% | 7.2% | 5.4% |
Median Negative | -6.0% | -5.3% | -11.0% |
Max Positive | 14.6% | 17.6% | 17.6% |
Max Negative | -16.8% | -19.6% | -37.6% |
SEC Filings
Expand for MoreReport Date | Filing Date | Filing |
---|---|---|
6302025 | 7312025 | 10-Q 6/29/2025 |
3312025 | 5062025 | 10-Q 3/30/2025 |
12312024 | 2272025 | 10-K 12/31/2024 |
9302024 | 10312024 | 10-Q 9/29/2024 |
6302024 | 7312024 | 10-Q 6/30/2024 |
3312024 | 5012024 | 10-Q 3/31/2024 |
12312023 | 2282024 | 10-K 12/31/2023 |
9302023 | 11012023 | 10-Q 10/1/2023 |
6302023 | 8042023 | 10-Q 7/2/2023 |
3312023 | 5032023 | 10-Q 4/2/2023 |
12312022 | 2222023 | 10-K 12/25/2022 |
9302022 | 10262022 | 10-Q 9/25/2022 |
6302022 | 7262022 | 10-Q 6/26/2022 |
3312022 | 4272022 | 10-Q 3/27/2022 |
12312021 | 2232022 | 10-K 12/26/2021 |
9302021 | 10272021 | 10-Q 9/26/2021 |
Insider Activity
Expand for MoreOwner | Title | Filing Date | Action | Price | Shares | Transacted Value | Value of Held Shares | Form | |
---|---|---|---|---|---|---|---|---|---|
0 | Thomson Roberta K | Chief Communications Officer | 8282025 | Sell | 81.13 | 2,500 | 202,825 | 3,959,225 | Form |
1 | KILPIN TIMOTHY J. | President, Toy, Lic & Ent | 8272025 | Sell | 81.44 | 8,557 | 696,882 | 3,607,873 | Form |
2 | Cocks Christian P | Chief Executive Officer | 8222025 | Sell | 78.90 | 19,000 | 1,499,180 | 20,409,439 | Form |
3 | Thomson Roberta K | Chief Communications Officer | 8142025 | Sell | 79.81 | 1,002 | 79,971 | 4,094,405 | Form |
4 | Austin Matthew Edward | EVP & Chief Revenue Officer | 12022024 | Sell | 65.06 | 1,718 | 111,782 | 2,396,214 | Form |
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