Hasbro (HAS)


Market Price (9/5/2026): $92.51 | Market Cap: $13.1 BilInvestor Relations Sector: Consumer Discretionary | Industry: Leisure Products

Hasbro (HAS)


Market Price (9/5/2026): $92.51
Market Cap: $13.1 Bil
Sector: Consumer Discretionary
Industry: Leisure Products

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.1%, Dividend Yield is 3.0%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 4.7%, FCF Yield is 8.3%

Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 17%

Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 23%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 26%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 22%

Low stock price volatility
Vol 12M is 31%

Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Digital Content & Streaming. Themes include Direct-to-Consumer Brands, Show more.

Weak multi-year price returns
3Y Excs Rtn is -24%

Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -2.6%

Key risks
HAS key risks include [1] its significant supply chain dependence on China, Show more.

0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.1%, Dividend Yield is 3.0%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 4.7%, FCF Yield is 8.3%
1 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 17%
2 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 23%
3 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 26%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 22%
4 Low stock price volatility
Vol 12M is 31%
5 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Digital Content & Streaming. Themes include Direct-to-Consumer Brands, Show more.
6 Weak multi-year price returns
3Y Excs Rtn is -24%
7 Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -2.6%
8 Key risks
HAS key risks include [1] its significant supply chain dependence on China, Show more.

HAS in ETFs

Weight = HAS's share of each fund

SPY0.02%
VOO0.02%
IVV0.02%
VTI0.02%
ITOT0.02%
IWB0.02%
RSP0.21%
VYM0.05%
+28 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 9/1/2026

Hasbro (HAS) stock has gained about 10% since 5/31/2026 because of the following key factors:

1. Hasbro significantly surpassed analyst expectations in its fiscal Q2 2026 earnings report, released on July 21, 2026. The company reported earnings per share (EPS) of $1.28, which exceeded the consensus estimate of $1.16 by $0.12, representing a 14.29% beat against an estimate of $1.12. Additionally, quarterly revenue increased 16.2% year-over-year to $1.14 billion, surpassing the consensus estimate of $1.07 billion by 6.6%.

2. The Wizards of the Coast & Digital Gaming segment demonstrated exceptional growth in fiscal Q2 2026, largely driven by Magic: The Gathering. Revenue for this segment surged by 27% year-over-year. Specifically, Magic: The Gathering experienced over 32% growth, exceeding $500 million in quarterly sales for the first time.

Show more
Updated on 9/1/2026

Hasbro (HAS) stock has gained about 10% since 5/31/2026 because of the following key factors:

1. Hasbro significantly surpassed analyst expectations in its fiscal Q2 2026 earnings report, released on July 21, 2026. The company reported earnings per share (EPS) of $1.28, which exceeded the consensus estimate of $1.16 by $0.12, representing a 14.29% beat against an estimate of $1.12. Additionally, quarterly revenue increased 16.2% year-over-year to $1.14 billion, surpassing the consensus estimate of $1.07 billion by 6.6%.

2. The Wizards of the Coast & Digital Gaming segment demonstrated exceptional growth in fiscal Q2 2026, largely driven by Magic: The Gathering. Revenue for this segment surged by 27% year-over-year. Specifically, Magic: The Gathering experienced over 32% growth, exceeding $500 million in quarterly sales for the first time.

3. Hasbro raised its full-year 2026 financial guidance, signaling increased confidence in future performance. The company upgraded its full-year 2026 revenue growth forecast to 5-7% in constant currency. Furthermore, the adjusted operating margin guidance was increased to 25-26%, and adjusted EBITDA is now anticipated to be between $1.45 billion and $1.5 billion.

4. The company exhibited substantial improvement in operating cash flow during the first half of fiscal 2026. Operating cash flow for the first six months of the year rose to $604 million, a significant increase from $209 million in the prior year. This strong cash generation reflects enhanced operational efficiency and effective cost management, contributing to improved investor confidence.

5. Favorable macroeconomic trends in the U.S. toy industry provided a positive backdrop for Hasbro's growth. The U.S. toy industry experienced a 13% dollar growth through April 2026, an acceleration compared to 2025 trends. This growth was largely propelled by demand for trading cards, collectibles, and licensed properties, with consumers aged 18 and older accounting for 35% of the total industry growth.

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Stock Movement Drivers

Fundamental Drivers

The 9.1% change in HAS stock from 5/31/2026 to 9/4/2026 was primarily driven by a 6.2% change in the company's P/S Multiple.
(LTM values as of)53120269042026Change
Stock Price ($)84.8392.539.1%
Change Contribution By: 
Total Revenues ($ Mil)4,8144,9733.3%
P/S Multiple2.52.66.2%
Shares Outstanding (Mil)141142-0.6%
Cumulative Contribution9.1%

LTM = Last Twelve Months as of date shown

Market Drivers

5/31/2026 to 9/4/2026
ReturnCorrelation
HAS9.1% 
Market (SPY)1.8%20.6%
Sector (XLY)-4.9%32.0%

Fundamental Drivers

The -5.6% change in HAS stock from 2/28/2026 to 9/4/2026 was primarily driven by a -10.1% change in the company's P/S Multiple.
(LTM values as of)22820269042026Change
Stock Price ($)98.0592.53-5.6%
Change Contribution By: 
Total Revenues ($ Mil)4,7014,9735.8%
P/S Multiple2.92.6-10.1%
Shares Outstanding (Mil)140142-0.8%
Cumulative Contribution-5.6%

LTM = Last Twelve Months as of date shown

Market Drivers

2/28/2026 to 9/4/2026
ReturnCorrelation
HAS-5.6% 
Market (SPY)12.6%25.8%
Sector (XLY)-1.5%25.8%

Fundamental Drivers

The 17.7% change in HAS stock from 8/31/2025 to 9/4/2026 was primarily driven by a 17.0% change in the company's Total Revenues ($ Mil).
(LTM values as of)83120259042026Change
Stock Price ($)78.6392.5317.7%
Change Contribution By: 
Total Revenues ($ Mil)4,2514,97317.0%
P/S Multiple2.62.61.5%
Shares Outstanding (Mil)140142-0.9%
Cumulative Contribution17.7%

LTM = Last Twelve Months as of date shown

Market Drivers

8/31/2025 to 9/4/2026
ReturnCorrelation
HAS17.7% 
Market (SPY)20.4%31.5%
Sector (XLY)-0.3%32.6%

Fundamental Drivers

The 45.5% change in HAS stock from 8/31/2023 to 9/4/2026 was primarily driven by a 66.1% change in the company's P/S Multiple.
(LTM values as of)83120239042026Change
Stock Price ($)63.5992.5345.5%
Change Contribution By: 
Total Revenues ($ Mil)5,5654,973-10.6%
P/S Multiple1.62.666.1%
Shares Outstanding (Mil)139142-2.0%
Cumulative Contribution45.5%

LTM = Last Twelve Months as of date shown

Market Drivers

8/31/2023 to 9/4/2026
ReturnCorrelation
HAS45.5% 
Market (SPY)77.1%41.8%
Sector (XLY)37.7%40.1%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
HAS Return12%-38%-12%15%53%16%24%
Peers Return25%-43%19%26%4%-6%4%
S&P 500 Return27%-19%24%23%16%13%106%

Monthly Win Rates [3]
HAS Win Rate67%33%58%58%75%56% 
Peers Win Rate45%35%53%50%50%40% 
S&P 500 Win Rate75%42%67%75%67%56% 

Max Drawdowns [4]
HAS Max Drawdown-16%-45%-40%-23%-26%-27% 
Peers Max Drawdown-30%-57%-35%-27%-40%-38% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: MAT, TTWO, DIS, RBLX, FNKO. See HAS Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 9/4/2026 (YTD)

How Low Can It Go

EventHASS&P 500
2025 US Tariff Shock
  % Loss-16.2%-18.8%
  % Gain to Breakeven19.3%23.1%
  Time to Breakeven17 days79 days
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-30.8%-9.5%
  % Gain to Breakeven44.5%10.5%
  Time to Breakeven163 days24 days
2023 SVB Regional Banking Crisis
  % Loss-19.7%-6.7%
  % Gain to Breakeven24.5%7.1%
  Time to Breakeven44 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-35.7%-24.5%
  % Gain to Breakeven55.6%32.4%
  Time to Breakeven1174 days427 days
2020 COVID-19 Crash
  % Loss-54.2%-33.7%
  % Gain to Breakeven118.4%50.9%
  Time to Breakeven260 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-24.2%-19.2%
  % Gain to Breakeven32.0%23.8%
  Time to Breakeven111 days105 days

Compare to MAT, TTWO, DIS, RBLX, FNKO

In The Past

Hasbro's stock fell -16.2% during the 2025 US Tariff Shock. Such a loss loss requires a 19.3% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventHASS&P 500
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-30.8%-9.5%
  % Gain to Breakeven44.5%10.5%
  Time to Breakeven163 days24 days
2022 Inflation Shock & Fed Tightening
  % Loss-35.7%-24.5%
  % Gain to Breakeven55.6%32.4%
  Time to Breakeven1174 days427 days
2020 COVID-19 Crash
  % Loss-54.2%-33.7%
  % Gain to Breakeven118.4%50.9%
  Time to Breakeven260 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-24.2%-19.2%
  % Gain to Breakeven32.0%23.8%
  Time to Breakeven111 days105 days
2011 US Debt Ceiling Crisis & European Contagion
  % Loss-20.4%-17.9%
  % Gain to Breakeven25.6%21.8%
  Time to Breakeven345 days123 days

Compare to MAT, TTWO, DIS, RBLX, FNKO

In The Past

Hasbro's stock fell -16.2% during the 2025 US Tariff Shock. Such a loss loss requires a 19.3% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Hasbro (HAS)

Hasbro, Inc. is a global play and entertainment company that designs, markets, and sells a wide array of branded consumer products and experiences. The company leverages its extensive portfolio of iconic brands and licensed intellectual properties to engage consumers across various segments of the entertainment industry.

Its primary offerings include a robust Consumer Products segment, which develops and sells physical toys and games such as action figures, dolls, arts and crafts, preschool toys, and traditional board games. Through its Wizards of the Coast and Digital Gaming segment, Hasbro creates popular trading card games, role-playing games, and digital game experiences based on its brands. Additionally, its Entertainment segment develops, produces, and distributes film, television, and digital content, extending its brand reach into various media formats.

Hasbro distributes its products globally through a diverse network, selling to major retailers, discount stores, department stores, and e-commerce platforms. The company also engages directly with consumers via its Hasbro PULSE e-commerce website, ensuring broad access for its extensive range of toys, games, and entertainment offerings.

AI Analysis | Feedback

  • Like Disney, but focused on physical toys, board games, and fantasy intellectual property such as Dungeons & Dragons and Magic: The Gathering.
  • Imagine Mattel meets a major gaming company (Wizards of the Coast) and a film studio.

AI Analysis | Feedback

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  • Toys and Games: Hasbro manufactures and sells a wide range of physical toy products, including action figures, dolls, play sets, preschool toys, blasters, and traditional board and card games.
  • Licensed Consumer Products: The company out-licenses its trademarks, characters, and intellectual property rights to third parties for the sale of branded consumer products like apparel, publishing materials, and home goods.
  • Wizards of the Coast and Digital Games: This segment develops and promotes trading card games, role-playing games, and digital game experiences based on Hasbro and Wizards of the Coast brands.
  • Entertainment Content: Hasbro engages in the development, production, and distribution of diverse entertainment content, including film, scripted and unscripted television, and digital programming.
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AI Analysis | Feedback

Hasbro (HAS) primarily sells its products to other companies, which then distribute and sell them to individual consumers. Based on the company description, Hasbro sells to a variety of retailers, distributors, and wholesalers.

Its major customers, representing various categories mentioned in the company description (retailers, discount stores, department stores, and e-commerce retailers), include:

  • Walmart Inc. (WMT) - A major discount store and general merchandise retailer.
  • Target Corporation (TGT) - A prominent general merchandise and discount store retailer.
  • Amazon.com, Inc. (AMZN) - A dominant e-commerce retailer.

AI Analysis | Feedback

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Chris Cocks
Chief Executive Officer and Board Member

Chris Cocks became the Chief Executive Officer of Hasbro in February 2022 and is also a Board member. He joined Hasbro in 2016 as President of the Wizards of the Coast and Digital Gaming segment, where he significantly grew brands like Magic: The Gathering and Dungeons & Dragons. Prior to his tenure at Hasbro, Mr. Cocks held senior management positions at Microsoft Corporation, where he was involved in marketing strategies for Xbox Games franchises and served as Vice President of OEM Technical Sales. He also worked at LeapFrog as Vice President of Educational Games and started his career in brand management at Procter & Gamble.

Gina Goetter
Chief Financial Officer and Chief Operating Officer

Gina Goetter was appointed Hasbro's Chief Financial Officer and Chief Operating Officer, effective May 18, 2023. In this dual role, she oversees global finance and operations, including treasury, tax, investor relations, accounting, and supply chain. Ms. Goetter brings over 25 years of experience in finance and accounting. Before joining Hasbro, she served as Chief Financial Officer for Harley-Davidson from 2020, where she led a multi-year strategic transformation to restore growth and profitability. Her background also includes serving as Senior Vice President of Finance for Tyson Foods' Prepared Foods Segment and 21 years in various finance leadership roles at General Mills.

Tim Kilpin
President, Toy, Licensing & Entertainment

Tim Kilpin joined Hasbro as President, Toy, Licensing & Entertainment, effective April 24, 2023. He is responsible for overseeing Hasbro's Consumer Products Group, focusing on the value and performance of the company's strategic franchise brands. Mr. Kilpin has extensive experience in the consumer products industry. Before Hasbro, he was the Executive Chairman (since January 2023) and CEO (from January 2022) of PlayMonster Group LLC. His previous roles include leading Activision Blizzard's Consumer Products business, serving as Chief Commercial Officer for Mattel, Inc., and as Executive Vice-President, Franchise Management at The Walt Disney Company.

John Hight
President of Wizards of the Coast and Digital Gaming

John Hight joined Hasbro as President of Wizards of the Coast and Digital Gaming on July 18, 2024. He is a recognized figure in the gaming industry. Prior to Hasbro, Mr. Hight spent 12 years at Blizzard Entertainment, where he most recently served as Senior Vice President and General Manager of the Warcraft Franchise. In that role, he oversaw all development and commercial activities for World of Warcraft, Hearthstone, and Warcraft Rumble, and directed development efforts for multiple World of Warcraft expansions and Diablo III titles.

Olivier Dumont
President of Hasbro Entertainment

Olivier Dumont leads the Hasbro Entertainment division as its President, a position announced in August 2023. This division focuses on developing and producing premium content across various platforms utilizing Hasbro's valuable brands. Mr. Dumont's role involves overseeing film, television, animation, and digital media expertise, a strategic move following Hasbro's sale of eOne's film & television business.

AI Analysis | Feedback

The public company Hasbro (HAS) faces several key risks to its business, primarily stemming from its segment concentration, susceptibility to economic fluctuations, and global operational dependencies.

  1. Over-reliance on the Wizards of the Coast and Digital Gaming Segment: Hasbro's profitability is significantly concentrated in its Wizards of the Coast and Digital Gaming segment, particularly driven by the success of Magic: The Gathering. This segment is projected to account for a substantial portion of the company's profit. A misstep in this segment, such as an underperforming game release or a shortfall in a major digital game launch, could immediately and severely impact Hasbro's overall financial performance.

  2. Adverse Economic Conditions, Consumer Spending Volatility, and High Indebtedness: Hasbro's business is vulnerable to changes in global economic conditions, including inflation, rising interest rates, and unemployment. Such factors can reduce discretionary consumer spending on toys and entertainment, directly harming the company's revenues and profitability. Compounding this, Hasbro carries a significant amount of long-term debt, which could limit its financial flexibility, divert cash to service debt payments, and increase interest expenses, especially during periods of economic downturn or rising interest rates.

  3. Supply Chain Disruptions and Reliance on Third-Party Manufacturers: Hasbro heavily relies on third-party manufacturers, predominantly located in countries like China, Vietnam, and India, for the production of its toys and games. This dependence exposes the company to risks from global supply chain disruptions, geopolitical tensions, and increased logistics costs. Public health crises, such as the COVID-19 pandemic, have previously demonstrated Hasbro's vulnerability to operational and supply chain challenges, leading to increased costs and sales delays.

AI Analysis | Feedback

The accelerating shift in children's play patterns towards digital entertainment platforms and experiences, including increasing engagement with tablets, smartphones, video games (such as open-world/social platforms like Roblox and Minecraft), and streaming content, directly competes for the attention and playtime traditionally allocated to Hasbro's core physical toys and games within its Consumer Products segment.

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Addressable Markets for Hasbro's Main Products and Services

  • Toys and Games Market (Global)

    The global toys and games market size was estimated at approximately USD 357.59 billion in 2025 and is projected to reach USD 489.30 billion by 2033, demonstrating a compound annual growth rate (CAGR) of 3.9% from 2026 to 2033. Other estimates value the market at USD 324.5 billion or around USD 354.7 billion in 2025, growing to USD 532.1 billion by 2033 at a CAGR of 5.2%. This market is driven by factors such as increasing disposable income, demand for educational and interactive toys, and the expansion of e-commerce platforms.

    Asia Pacific is a dominant region in the global toys and games market, holding a significant share (e.g., 35.4% in 2025 or 40.03% in 2025), due to a large youth population and growing middle-class purchasing power.

  • Trading Card Game (TCG) Market (Global)

    The global trading card game market is projected to grow from approximately USD 7.85 billion in 2025 to USD 12.86 billion by 2031, with a CAGR of 8.57%. Another source states the market was worth around USD 7.43 billion in 2024 and is predicted to grow to around USD 15.84 billion by 2034, at a CAGR of roughly 7.86% between 2025 and 2034. The market was also valued at USD 7.51 billion in 2025 and is estimated to grow to USD 11.47 billion by 2031 with a CAGR of 7.30%.

    North America is a significant region within the TCG market, expected to account for more than 40% of the market share in 2024. Character cards held a 44.60% market share in the trading card game market in 2025.

  • Tabletop Role-Playing Game (TTRPG) Market (Global)

    The global Tabletop Role-Playing Game (TTRPG) market was valued at approximately USD 2.15 billion in 2025 and is expected to reach nearly USD 6.59 billion by 2035, growing at a CAGR of 11.84% during this period. Another estimate places the market size at USD 2.3 billion in 2026, projected to reach USD 6.32 billion by 2035 at a CAGR of 11.88%. The market was estimated around USD 1.9–2.0 billion in 2024.

    North America is projected to command the largest share of the global TTRPG market, accounting for approximately 38–42% throughout 2026–2035. Wizards of the Coast, a Hasbro subsidiary, held a 56.44% share of the TTRPG market in 2023.

  • IP-Based Mobile Games Market (Global)

    The global IP-Based Mobile Games Market was estimated at USD 18.07 billion in 2025 and is expected to reach USD 19.52 billion in 2026, with a CAGR of 7.53% to reach USD 30.05 billion by 2032. This market is driven by collaborations between licensors and developers and the proliferation of smartphones.

AI Analysis | Feedback

Hasbro (NASDAQ: HAS) anticipates several key drivers to fuel its revenue growth over the next two to three years, primarily through its "Playing to Win" strategic plan. These drivers focus on leveraging its strong brand portfolio, expanding its digital footprint, and strategic partnerships.

Here are the expected drivers of future revenue growth for Hasbro:

  1. Continued Growth in Wizards of the Coast and Digital Gaming: This segment, encompassing popular franchises like Magic: The Gathering and licensed digital games such as Baldur's Gate III and Monopoly Go!, is a consistent and strong performer for Hasbro. The company expects mid-single-digit revenue growth from this segment, driven by a robust pipeline of new releases and expanding engagement for the Magic brand, including "Universes Beyond" collaborations.
  2. Strategic Reinvention and Expansion of Core Consumer Products Brands: Hasbro is focused on a return to growth for its Consumer Products segment, emphasizing innovation and strategic licensing partnerships. This includes a strong lineup of toys and games for core brands like MONOPOLY, PEPPA PIG, TRANSFORMERS, Marvel, and Play-Doh. The company aims to broaden its appeal to older demographics (fans aged 13 and above), expand in girls' toys, and grow in emerging markets.
  3. Broadening Fan Reach and Enhancing Digital and Direct-to-Consumer Capabilities: Hasbro plans to significantly expand its global fan base from over 500 million to more than 750 million by 2027. This growth will be achieved through "play-fueled engagement and partner-scaled co-investment," alongside efforts to meet fans in their preferred playing environments, which are increasingly online, and by strengthening its digital and direct-to-consumer (DTC) channels.
  4. Asset-Light, Partner-Led Entertainment Strategy: Following the divestiture of eOne Film and TV, Hasbro is shifting to an asset-light, partner-led model for its Entertainment segment. This strategy focuses on maximizing the value of its intellectual property through licensing agreements for content and consumer products, rather than direct production. This approach is expected to generate profitable revenue through expanded brand reach via retail and licensing partnerships, including a strong entertainment slate from its Disney partnership.

AI Analysis | Feedback

Share Repurchases

  • Hasbro announced a new $1 billion share repurchase program in February 2026, replacing a previous 2018 authorization.
  • In 2022, Hasbro conducted net common equity repurchases totaling $125 million.
  • No significant net share repurchases were reported for 2023 and 2024.

Share Issuance

  • Hasbro did not report any significant dollar amount of net share issuances in 2023 and 2024.

Outbound Investments

  • Hasbro divested its eOne Music business in 2021.
  • In April 2022, Hasbro acquired D&D Beyond for $146 million.
  • Hasbro sold its eOne film and TV business to Lionsgate for $500 million in December 2023, which contributed to reducing debt.

Capital Expenditures

  • Hasbro's capital expenditures were $132.7 million in 2021, $174.2 million in 2022, $209.3 million in 2023, and $197.5 million in 2024.
  • Expected capital expenditures for 2025 are $198.3 million and for 2026 are $250.5 million.
  • The primary focus of capital expenditures includes investments in digital games, particularly AAA and AA titles, and enhancing toy business infrastructure, supply chain resilience, and AI integration.

Better Bets vs. Hasbro (HAS)

Peer Outperformance in Leisure Products

HAS has outperformed 92% of its 12 Leisure Products peers over 5Y. Leisure Products ranks 13th of 23 industries in Consumer Discretionary by median 5Y return. The sector’s gains have largely come from elsewhere.
Share of Leisure Products constituents that HAS has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
100%
of 14 industry peers · 18.8% return
3Y
92%
of 13 industry peers · 44.2% return
5Y
92%
of 12 industry peers · 13.9% return
No Leisure Products peer with a comparable growth profile has beaten HAS by more than 20pp over 5Y.
Median price return by industry across the Consumer Discretionary sector, ranked by 5Y. Leisure Products is HAS's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Education Services 14 -15.8%96.8%67.7% LINC 310% · CVSA 245% · PRDO 227%
Homebuilding 18 -9.7%22.2%39.7% GRBK 188% · PHM 144% · TOL 134%
Automotive Retail 18 -16.2%16.7%17.3% MUSA 233% · PAG 183% · ORLY 125%
Hotels, Resorts & Cruise Lines 22 13.3%53.0%11.0% RCL 243% · MAR 164% · HLT 156%
Home Improvement Retail 5 -21.1%-5.8%9.4% HVT 12% · HD 10% · LOW 9%
Specialty Stores 7 -4.4%33.4%6.8% FIVE 30% · DKS 12% · SIG 9%
Distributors 4 -7.7%-22.4%-5.8% ARMK 144% · GPC 31% · LKQ -42%
Home Furnishings 4 -5.3%26.1%-12.2% SGI 61% · LZB 7% · MHK -31%
Specialized Consumer Services 10 -11.7%36.9%-14.1% HRB 125% · FTDR 89% · SCI 40%
Restaurants 34 -9.9%-12.5%-14.5% EAT 347% · CAKE 166% · RAVE 141%
Footwear 9 48.3%38.3%-15.9% WEYS 161% · DECK 26% · SHOO 23%
Apparel Retail 25 -4.1%12.1%-25.4% ANF 330% · DXLG 213% · URBN 151%
Leisure Products ← 13 -16.0%-19.5%-32.5% GOLF 86% · HAS 14% · MCFT -10%
Leisure Facilities 11 2.1%-10.8%-33.5% OSW 126% · JAKK 91% · ESCA 16%
Casinos & Gaming 20 -11.0%-23.9%-34.0% MCRI 110% · RSI 72% · RRR 55%
Automotive Parts & Equipment 38 -15.5%-3.4%-34.1% MOD 1479% · GTX 299% · STRT 98%
Apparel, Accessories & Luxury Goods 27 -3.9%-7.2%-39.3% TPR 242% · RL 238% · ELA 219%
Household Appliances 18 10.9%42.3%-43.2% KEQU 179% · FLXS 164% · HBB 113%
Broadline Retail 14 1.6%20.5%-50.4% DDS 319% · AMZN 49% · EBAY 48%
Computer & Electronics Retail 3 -14.3%-0.4%-60.8% BBY 0% · UPBD -61% · GME -62%
Automobile Manufacturers 8 -61.5%-46.3%-70.1% GM 88% · F 55% · TSLA 45%
Other Specialty Retail 18 -25.1%-45.4%-76.6% TLF 109% · BBW 101% · WINA 78%
Consumer Electronics 11 4.5%-8.9%-80.7% AXIL 2336% · GRMN 74% · MSN -56%
Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.

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Financials

HASMATTTWODISRBLXFNKOMedian
NameHasbro Mattel Take-Two.Walt Dis.Roblox Funko  
Mkt Price92.5314.53214.69105.3143.315.6867.92
Mkt Cap13.14.240.0183.031.00.322.1
Rev LTM4,9735,4906,68698,8615,6869335,588
Op Inc LTM1,161454-16215,027-1,17825239
FCF LTM1,0864353388,2931,64027761
FCF 3Y Avg788597-269,2661,00729692
CFO LTM1,28866650016,9892,10063977
CFO 3Y Avg98479613016,4631,27462890

Growth & Margins

HASMATTTWODISRBLXFNKOMedian
NameHasbro Mattel Take-Two.Walt Dis.Roblox Funko  
Rev Chg LTM17.0%2.9%15.3%4.6%41.3%-3.9%9.9%
Rev Chg 3Y Avg-2.6%2.8%6.8%4.0%32.8%-7.8%3.4%
Rev Chg Q16.2%10.5%2.0%6.8%35.9%7.4%8.9%
QoQ Delta Rev Chg LTM3.3%2.0%0.5%1.6%7.3%1.6%1.8%
Op Inc Chg LTM46.3%-34.2%72.3%7.5%-7.1%161.1%26.9%
Op Inc Chg 3Y Avg110.1%9.4%45.3%27.6%0.6%12.7%20.2%
Op Mgn LTM23.4%8.3%-2.4%15.2%-20.7%2.7%5.5%
Op Mgn 3Y Avg17.6%11.1%-10.8%14.2%-28.6%-0.9%5.1%
QoQ Delta Op Mgn LTM-0.2%-1.4%-0.8%0.9%3.3%6.2%0.4%
CFO/Rev LTM25.9%12.1%7.5%17.2%36.9%6.7%14.7%
CFO/Rev 3Y Avg21.2%14.7%1.8%17.4%28.0%6.1%16.0%
FCF/Rev LTM21.8%7.9%5.0%8.4%28.8%2.9%8.2%
FCF/Rev 3Y Avg16.9%11.0%-0.9%9.8%22.1%2.8%10.4%

Valuation

HASMATTTWODISRBLXFNKOMedian
NameHasbro Mattel Take-Two.Walt Dis.Roblox Funko  
Mkt Cap13.14.240.0183.031.00.322.1
P/S2.60.86.01.95.50.32.2
P/Op Inc11.39.3-247.512.2-26.312.710.3
P/EBIT10.96.9-519.212.6-32.212.38.9
P/E16.59.8-124.821.3-31.0-160.8-10.6
P/CFO10.26.379.910.814.85.010.5
Total Yield9.1%10.2%-0.8%5.2%-3.2%-0.6%2.3%
Dividend Yield3.0%0.0%0.0%0.5%0.0%0.0%0.0%
FCF Yield 3Y Avg7.9%11.3%-0.2%4.8%2.5%5.7%5.3%
D/E0.30.70.10.30.10.80.3
Net D/E0.20.50.00.2-0.00.70.2

Returns

HASMATTTWODISRBLXFNKOMedian
NameHasbro Mattel Take-Two.Walt Dis.Roblox Funko  
1M Rtn2.3%0.5%-8.6%3.5%19.7%0.9%1.6%
3M Rtn10.7%3.2%0.1%6.4%3.6%11.4%5.0%
6M Rtn-0.5%-8.6%1.5%4.5%-31.8%24.0%0.5%
12M Rtn18.8%-22.1%-10.8%-10.1%-66.6%70.6%-10.4%
3Y Rtn44.2%-34.7%52.1%33.8%48.7%-17.0%39.0%
1M Excs Rtn1.6%0.2%-7.8%0.5%20.1%7.5%1.0%
3M Excs Rtn6.2%-1.3%-4.4%1.9%-1.0%6.8%0.5%
6M Excs Rtn-15.1%-23.1%-13.0%-10.0%-46.3%9.5%-14.0%
12M Excs Rtn0.1%-40.8%-29.5%-28.8%-85.3%51.9%-29.1%
3Y Excs Rtn-24.3%-105.4%-19.6%-42.1%-17.3%-88.9%-33.2%

Financials

Segment Financials

Revenue by Segment
$ Mil2025202420232022
Consumer Products2,4382,5442,8863,572
Wizards of the Coast and Digital Gaming2,1871,5111,4581,325
Entertainment7780659959
Corporate and Other000 
Total4,7014,1365,0035,857


Operating Income by Segment
$ Mil2025202420232022
Wizards of the Coast and Digital Gaming1,007632526538
Entertainment0-2-1,91223
Corporate and Other-54-56-88-371
Consumer Products-943115-65217
Total11690-1,539408


Assets by Segment
$ Mil2024202320222021
Consumer Products7,7856,4565,7584,926
Wizards of the Coast and Digital Gaming5,7784,3402,9691,585
Entertainment2,8583,5086,2736,053
Corporate and Other-10,081-7,764-5,704-2,526
Total6,3406,5419,29610,038


Price Behavior

Price Behavior
Market Price$92.53 
Market Cap ($ Bil)13.1 
First Trading Date12/18/1984 
Distance from 52W High-10.7% 
   50 Days200 Days
DMA Price$88.74$88.31
DMA Trendupup
Distance from DMA4.3%4.8%
 3M1YR
Volatility31.4%30.5%
Downside Capture53.4362.53
Upside Capture89.4769.39
Correlation (SPY)21.0%31.7%
HAS Betas & Captures as of 8/31/2026

 1M2M3M6M1Y3Y
Beta-0.350.430.470.630.760.91
Up Beta-0.46-1.08-0.430.900.810.89
Down Beta1.751.110.830.620.951.06
Up Capture-34%137%85%34%61%59%
Bmk +ve Days10213268138427
Stock +ve Days11223254118376
Down Capture-89%21%43%68%71%95%
Bmk -ve Days11213259113324
Stock -ve Days9193171131371

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HAS
HAS18.9%30.5%0.58-
Sector ETF (XLY)-1.7%19.4%-0.2132.4%
Equity (SPY)19.7%12.8%1.1331.4%
Gold (GLD)24.6%29.2%0.758.4%
Commodities (DBC)44.1%20.4%1.69-10.6%
Real Estate (VNQ)9.1%13.6%0.3929.2%
Bitcoin (BTCUSD)-26.9%43.8%-0.596.9%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HAS
HAS2.8%32.9%0.13-
Sector ETF (XLY)5.6%24.1%0.1946.6%
Equity (SPY)12.8%17.2%0.5748.1%
Gold (GLD)19.1%18.8%0.825.1%
Commodities (DBC)10.7%19.5%0.437.5%
Real Estate (VNQ)1.7%18.9%-0.0143.7%
Bitcoin (BTCUSD)10.6%52.6%0.3817.8%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HAS
HAS4.8%34.0%0.22-
Sector ETF (XLY)12.1%22.2%0.5050.2%
Equity (SPY)15.3%17.9%0.7250.5%
Gold (GLD)12.4%16.3%0.624.6%
Commodities (DBC)7.9%18.1%0.3514.7%
Real Estate (VNQ)4.8%20.7%0.1943.9%
Bitcoin (BTCUSD)64.0%66.2%1.0411.2%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date8142026
Short Interest: Shares Quantity6.6 Mil
Short Interest: % Change Since 7312026-10.9%
Average Daily Volume1.7 Mil
Days-to-Cover Short Interest4.0 days
Basic Shares Quantity141.6 Mil
Short % of Basic Shares4.6%

Earnings Returns History

Updated 8/21/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/21/20268.8%11.1%15.2%
5/20/2026-8.8%-9.5%-12.1%
2/10/20267.5%5.7%-1.9%
10/23/20253.7%3.7%3.1%
7/23/2025-0.9%-1.6%3.6%
4/24/202514.6%17.5%27.3%
2/20/202513.0%11.3%-0.2%
10/24/2024-6.0%-5.2%-11.0%
...
SUMMARY STATS   
# Positive141514
# Negative10910
Median Positive6.3%7.2%8.8%
Median Negative-5.1%-5.2%-8.6%
Max Positive14.6%17.6%27.3%
Max Negative-11.7%-14.6%-14.4%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/21/20268.8%11.1%15.2%
5/20/2026-8.8%-9.5%-12.1%
2/10/20267.5%5.7%-1.9%
10/23/20253.7%3.7%3.1%
7/23/2025-0.9%-1.6%3.6%
4/24/202514.6%17.5%27.3%
2/20/202513.0%11.3%-0.2%
10/24/2024-6.0%-5.2%-11.0%
7/25/20243.5%8.5%13.7%
4/24/202411.9%6.6%4.9%
2/13/2024-1.3%-2.1%3.4%
10/26/2023-11.7%-14.6%-14.4%
8/3/20231.1%2.6%11.9%
4/27/202314.6%17.6%17.6%
1/27/2023-8.1%0.4%-12.3%
10/18/2022-2.9%-3.1%-12.4%
7/19/20220.7%-1.0%4.7%
4/19/20225.2%7.2%11.7%
2/7/2022-1.0%0.5%-6.2%
10/26/20213.2%8.0%13.2%
7/26/202112.2%8.3%5.9%
4/27/20211.4%3.1%-2.4%
2/8/2021-4.2%-6.0%-1.5%
10/26/2020-9.3%-9.4%1.5%
SUMMARY STATS   
# Positive141514
# Negative10910
Median Positive6.3%7.2%8.8%
Median Negative-5.1%-5.2%-8.6%
Max Positive14.6%17.6%27.3%
Max Negative-11.7%-14.6%-14.4%

SEC Filings

Expand for More
Report DateFiling DateFiling
06/30/202607/30/202610-Q
03/31/202605/13/202610-Q
12/31/202502/25/202610-K
09/30/202511/05/202510-Q
06/30/202507/31/202510-Q
03/31/202505/06/202510-Q
12/31/202402/27/202510-K
09/30/202410/31/202410-Q
06/30/202407/31/202410-Q
03/31/202405/01/202410-Q
12/31/202302/28/202410-K
09/30/202311/01/202310-Q
06/30/202308/04/202310-Q
03/31/202305/03/202310-Q
12/31/202202/22/202310-K
09/30/202210/26/202210-Q
Collapse to Preview
Report DateFiling DateFiling
06/30/202607/30/202610-Q
03/31/202605/13/202610-Q
12/31/202502/25/202610-K
09/30/202511/05/202510-Q
06/30/202507/31/202510-Q
03/31/202505/06/202510-Q
12/31/202402/27/202510-K
09/30/202410/31/202410-Q
06/30/202407/31/202410-Q
03/31/202405/01/202410-Q
12/31/202302/28/202410-K
09/30/202311/01/202310-Q
06/30/202308/04/202310-Q
03/31/202305/03/202310-Q
12/31/202202/22/202310-K
09/30/202210/26/202210-Q
06/30/202207/26/202210-Q
03/31/202204/27/202210-Q
12/31/202102/23/202210-K
09/30/202110/27/202110-Q
06/30/202107/28/202110-Q
03/31/202104/29/202110-Q
12/31/202002/24/202110-K
09/30/202011/04/202010-Q
06/30/202007/31/202010-Q
03/31/202005/07/202010-Q
12/31/201902/27/202010-K
09/30/201910/22/201910-Q

Recent Forward Guidance

Updated 7/22/2026

Latest: Q2 2026 Earnings Reported 7/21/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Revenue GrowthReported5.0%6.0%7.0% 2.0%RaisedGuidance: 4.0% for 2026
2026 Adjusted Operating MarginReported25.0%25.5%26.0% 1.0%RaisedGuidance: 24.5% for 2026
2026 Adjusted EBITDAReported1.45 Bil1.48 Bil1.50 Bil3.5% RaisedGuidance: 1.43 Bil for 2026


Prior: Q1 2026 Earnings Reported 4/23/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Revenue GrowthReported3.0%4.0%5.0% 0.0%AffirmedGuidance: 4.0% for 2026
2026 Adjusted Operating MarginReported24.0%24.5%25.0% 0.0%AffirmedGuidance: 24.5% for 2026
2026 Adjusted EBITDAReported1.40 Bil1.43 Bil1.45 Bil0.0% AffirmedGuidance: 1.43 Bil for 2026

Q4 2025 Earnings Reported 2/10/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Revenue GrowthReported3.0%4.0%5.0%   
2026 Adjusted Operating MarginReported24.0%24.5%25.0% 2.0%Higher NewGuidance: 22.5% for 2025
2026 Adjusted EBITDAReported1.40 Bil1.43 Bil1.45 Bil14.0% Higher NewGuidance: 1.25 Bil for 2025

Q3 2025 Earnings Reported 10/23/2025

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2025 Revenue GrowthReported     RaisedGuidance: 5.0% for 2025
2025 Operating MarginReported22.0%22.5%23.0% 0.0%AffirmedGuidance: 22.5% for 2025
2025 Adjusted EBITDAReported1.24 Bil1.25 Bil1.26 Bil5.5% RaisedGuidance: 1.19 Bil for 2025

Insider Activity

Updated 9/3/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Barbacovi, HollyChief People OfficerDirectSell901202694.205,057476,3693,531,181Form
2Hight, JohnPresident, WOTCDirectSell817202696.2911,2291,081,2544,832,855Form
3Hamren, Elizabeth DirectSell813202692.841,975183,359918,745Form
4Hamren, Elizabeth DirectSell813202690.4298989,4251,073,376Form
5Goetter, Gina MEVP & CFODirectSell731202693.968,265776,6027,501,888Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Barbacovi, HollyChief People OfficerDirectSell901202694.205,057476,3693,531,181Form
2Hight, JohnPresident, WOTCDirectSell817202696.2911,2291,081,2544,832,855Form
3Hamren, Elizabeth DirectSell813202692.841,975183,359918,745Form
4Hamren, Elizabeth DirectSell813202690.4298989,4251,073,376Form
5Goetter, Gina MEVP & CFODirectSell731202693.968,265776,6027,501,888Form
6Hight, JohnPresident, WOTCDirectSell730202693.713,186298,5516,330,571Form
7Goetter, Gina MEVP & CFODirectSell729202695.4411,0001,049,8958,409,086Form
8Kilpin, Timothy JPresident, Toy, Lic & EntDirectSell728202693.1220,0001,862,4505,049,940Form
9Cocks, Christian PChief Executive OfficerDirectSell3022026100.33196,41119,706,03730,431,279Form
10Barbacovi, HollyChief People OfficerDirectSell2232026100.974,337437,9294,316,984Form
11Kilpin, Timothy JPresident, Toy, Lic & EntDirectSell2172026103.007,773800,6193,762,384Form
12Cocks, Christian PChief Executive OfficerDirectSell2172026103.86181,58118,859,02825,950,598Form
13Bunge, Jason MChief Marketing OfficerDirectSell2132026106.032,380252,3423,711,437Form
14Goetter, Gina MEVP & CFODirectSell2132026103.4612,4291,285,8677,057,940Form
15Sibley, Tarrant LEVP, CLO and Corp SecretaryDirectSell2132026104.9815,1481,590,1865,267,093Form
16Cochran, Hope F DirectSell1112202577.244,000308,9721,321,011Form

Investor Activity (13F)

Updated Sep 5, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Entrust Global Partners L L C$18.0 Mil4.0%6TRIM -69.0%13F
Blue Grotto Capital, LLC$28.1 Mil3.2%21ADD +30.4%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Blue Grotto Capital, LLC$28.1 Mil3.2%21ADD +30.4%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Entrust Global Partners L L C$18.0 Mil4.0%6TRIM -69.0%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Blue Grotto Capital, LLC$28.1 Mil3.2%21ADD +30.4%13F
Entrust Global Partners L L C$18.0 Mil4.0%6TRIM -69.0%13F
Core Cache Last Updated: 9/4/2026