Amazon.com (AMZN)
Market Price (10/6/2025): $220.22 | Market Cap: $2.3 Tril
Sector: Consumer Discretionary | Industry: Broadline Retail
Amazon.com (AMZN)
Market Price (10/6/2025): $220.22
Market Cap: $2.3 Tril
Sector: Consumer Discretionary
Industry: Broadline Retail
Investment Highlights
Strong revenue growth Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 11% | Expensive valuation multiples P/EBITPrice/EBIT or Price/(Operating Income) ratio is 28x | |
Attractive cash flow generation CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 18%, CFO LTM is 121 Bil, FCF LTM is 13 Bil | ||
Low stock price volatility Vol 12M is 34% |
Strong revenue growth Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 11% |
Attractive cash flow generation CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 18%, CFO LTM is 121 Bil, FCF LTM is 13 Bil |
Low stock price volatility Vol 12M is 34% |
Expensive valuation multiples P/EBITPrice/EBIT or Price/(Operating Income) ratio is 28x |
Market Valuation & Key Metrics
AMZN Stock
Price Returns Compared
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
---|---|---|---|---|---|---|---|
Returns | |||||||
AMZN Return | 76% | 2% | -50% | 81% | 44% | 1% | 138% |
Peers Return | 62% | 5% | -33% | 39% | 20% | 53% | 193% |
S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 15% | 108% |
Monthly Win Rates [3] | |||||||
AMZN Win Rate | 67% | 50% | 25% | 83% | 75% | 44% | |
Peers Win Rate | 63% | 57% | 33% | 62% | 60% | 62% | |
S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 67% | |
Max Drawdowns [4] | |||||||
AMZN Max Drawdown | -9% | -9% | -51% | -1% | -5% | -24% | |
Peers Max Drawdown | -28% | -19% | -43% | -8% | -14% | -21% | |
S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: MSFT, AAPL, WMT, BABA, W. See AMZN Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/6/2025 (YTD)
Downturns Compared
Event | AMZN | S&P 500 |
---|---|---|
2022 Inflation Shock | ||
% Loss | -56.1% | -25.4% |
% Gain to Breakeven | 128.0% | 34.1% |
Time to Breakeven | 470 days | 464 days |
2020 Covid Pandemic | ||
% Loss | -22.7% | -33.9% |
% Gain to Breakeven | 29.4% | 51.3% |
Time to Breakeven | 33 days | 148 days |
2018 Correction | ||
% Loss | -34.1% | -19.8% |
% Gain to Breakeven | 51.8% | 24.7% |
Time to Breakeven | 407 days | 120 days |
2008 Global Financial Crisis | ||
% Loss | -65.3% | -56.8% |
% Gain to Breakeven | 187.8% | 131.3% |
Time to Breakeven | 337 days | 1480 days |
How Low Can It Go?
Amazon.com's stock fell -56.1% during the 2022 Inflation Shock from a high on 7/8/2021. A -56.1% loss requires a 128.0% gain to breakeven.
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About Amazon.com (AMZN)
Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It sells merchandise and content purchased for resale from third-party sellers through physical and online stores. The company also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Rings, and Echo and other devices; provides Kindle Direct Publishing, an online service that allows independent authors and publishers to make their books available in the Kindle Store; and develops and produces media content. In addition, it offers programs that enable sellers to sell their products on its websites, as well as its stores; and programs that allow authors, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, the company provides compute, storage, database, analytics, machine learning, and other services, as well as fulfillment, advertising, publishing, and digital content subscriptions. Additionally, it offers Amazon Prime, a membership program, which provides free shipping of various items; access to streaming of movies and series; and other services. The company serves consumers, sellers, developers, enterprises, and content creators. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.
Latest Trefis Analyses
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---|---|---|---|
DASHBOARDS | |||
Amazon.com Earnings Notes | |||
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Better Bet Than AMZN Stock: Pay Less Than Amazon.com To Get More From VST, BMRN | |||
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AMZN YTD Stock Return Of -5.8% Outperforms AAPL by 13% and Underperforms BABA by -41% | Return | ||
Amazon.com vs. Alphabet: With Return Forecast Of 28%, Alphabet Is A Better Bet | Peer Comparison | ||
ARTICLES | |||
Selling Your Business? Talk To This Guy | September 5th, 2025 | ||
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How Amazon Stock Falls By 50%? | August 8th, 2025 | ||
AMZN Dropped 8.3% In A Day. Have You Fully Evaluated The Risk? | August 2nd, 2025 |
Trade Ideas
Select past trade ideas related to AMZN and Broadline Retail.
Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
---|---|---|---|---|---|---|---|
09302025 | ANF | Abercrombie & Fitch | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin | -1.3% | -1.3% | -1.3% |
09302025 | DECK | Deckers Outdoor | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin | 1.7% | 1.7% | -0.2% |
09302025 | CHH | Choice Hotels International | Dip Buy | DB | P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin | -2.5% | -2.5% | -2.5% |
09302025 | VAC | Marriott Vacations Worldwide | Dip Buy | DB | P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin | 3.1% | 3.1% | -0.6% |
09302025 | FUN | Six Flags Entertainment | Special | Short Squeeze PotentialShort Squeeze Potential Has potential for a short squeeze. High short interest, rising short interest and high debt. | 5.1% | 5.1% | -0.1% |
Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
---|---|---|---|---|---|---|---|
09302025 | ANF | Abercrombie & Fitch | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin | -1.3% | -1.3% | -1.3% |
09302025 | DECK | Deckers Outdoor | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin | 1.7% | 1.7% | -0.2% |
09302025 | CHH | Choice Hotels International | Dip Buy | DB | P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin | -2.5% | -2.5% | -2.5% |
09302025 | VAC | Marriott Vacations Worldwide | Dip Buy | DB | P/E OPMDip Buy with Low PE and High Margin Buying dips for companies with tame PE and meaningfully high operating margin | 3.1% | 3.1% | -0.6% |
09302025 | FUN | Six Flags Entertainment | Special | Short Squeeze PotentialShort Squeeze Potential Has potential for a short squeeze. High short interest, rising short interest and high debt. | 5.1% | 5.1% | -0.1% |
See Trefis Trade Ideas for more.
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Amazon.com
Financials
Median | |
---|---|
Name | |
Mkt Price | 203.88 |
Mkt Cap | 1,582.5 |
Rev LTM | 539,332 |
Op Inc LTM | 102,359 |
FCF LTM | 42,682 |
FCF 3Y Avg | 45,031 |
CFO LTM | 114,851 |
CFO 3Y Avg | 104,268 |
Growth & Margins
Median | |
---|---|
Name | |
Rev Chg LTM | 5.6% |
Rev Chg 3Y Avg | 5.6% |
Rev Chg Q | 7.3% |
QoQ Delta Rev Chg LTM | 1.7% |
Op Mgn LTM | 13.0% |
Op Mgn 3Y Avg | 10.7% |
QoQ Delta Op Mgn LTM | 0.2% |
CFO/Rev LTM | 16.6% |
CFO/Rev 3Y Avg | 17.3% |
FCF/Rev LTM | 8.5% |
FCF/Rev 3Y Avg | 11.2% |
Valuation
Median | |
---|---|
Name | |
Mkt Cap | 1,582.5 |
P/S | 2.3 |
P/EBIT | 26.9 |
P/E | 35.8 |
P/CFO | 24.5 |
Total Yield | 3.1% |
Dividend Yield | 0.2% |
FCF Yield 3Y Avg | 2.5% |
D/E | 0.1 |
Net D/E | 0.0 |
Returns
Median | |
---|---|
Name | |
1M Rtn | 4.5% |
3M Rtn | 14.4% |
6M Rtn | 45.0% |
12M Rtn | 28.1% |
3Y Rtn | 136.9% |
1M Excs Rtn | 0.5% |
3M Excs Rtn | 6.2% |
6M Excs Rtn | 9.2% |
12M Excs Rtn | 10.2% |
3Y Excs Rtn | 49.9% |
Comparison Analyses
Segment Financials
Revenue by Segment
$ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
---|---|---|---|---|---|
North America | 352,828 | 315,880 | |||
International | 131,200 | 118,007 | |||
Amazon Web Services (AWS) | 90,757 | 80,096 | 62,202 | 45,370 | 35,026 |
Advertising services | 31,160 | 19,773 | |||
Online stores | 222,075 | 197,346 | 141,247 | ||
Other | 2,176 | 1,680 | 14,085 | ||
Physical stores | 17,075 | 16,227 | 17,192 | ||
Subscription services | 31,768 | 25,207 | 19,210 | ||
Third-party seller services | 103,366 | 80,461 | 53,762 | ||
Total | 574,785 | 513,983 | 469,822 | 386,064 | 280,522 |
Operating Income by Segment
$ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
---|---|---|---|---|---|
Amazon Web Services (AWS) | 24,631 | 22,841 | |||
North America | 14,877 | -2,847 | |||
International | -2,656 | -7,746 | |||
Total | 36,852 | 12,248 |
Assets by Segment
$ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
---|---|---|---|---|---|
North America | 196,029 | 185,268 | |||
Corporate | 153,574 | 124,250 | |||
Amazon Web Services (AWS) | 108,533 | 88,491 | |||
International | 69,718 | 64,666 | |||
Total | 527,854 | 462,675 |
Returns Analyses
Earnings Returns History
Expand for MoreForward Returns | |||
---|---|---|---|
Earnings Date | 1D Returns | 5D Returns | 21D Returns |
7/31/2025 | -8.3% | -4.7% | -2.2% |
5/1/2025 | -0.1% | 1.0% | 8.6% |
2/6/2025 | -4.1% | -3.5% | -18.5% |
10/31/2024 | 6.2% | 12.7% | 13.0% |
8/1/2024 | -8.8% | -9.9% | -3.0% |
4/30/2024 | 2.3% | 7.9% | 2.5% |
2/1/2024 | 7.9% | 6.6% | 11.5% |
10/26/2023 | 6.8% | 15.5% | 23.6% |
... | |||
SUMMARY STATS | |||
# Positive | 9 | 12 | 11 |
# Negative | 15 | 12 | 13 |
Median Positive | 7.4% | 7.7% | 8.6% |
Median Negative | -5.4% | -5.0% | -7.0% |
Max Positive | 13.5% | 16.6% | 23.6% |
Max Negative | -14.0% | -19.5% | -20.4% |
SEC Filings
Expand for MoreReport Date | Filing Date | Filing |
---|---|---|
6302025 | 8012025 | 10-Q 6/30/2025 |
3312025 | 5022025 | 10-Q 3/31/2025 |
12312024 | 2072025 | 10-K 12/31/2024 |
9302024 | 11012024 | 10-Q 9/30/2024 |
6302024 | 8022024 | 10-Q 6/30/2024 |
3312024 | 5012024 | 10-Q 3/31/2024 |
12312023 | 2022024 | 10-K 12/31/2023 |
9302023 | 10272023 | 10-Q 9/30/2023 |
6302023 | 8042023 | 10-Q 6/30/2023 |
3312023 | 4282023 | 10-Q 3/31/2023 |
12312022 | 2032023 | 10-K 12/31/2022 |
9302022 | 10282022 | 10-Q 9/30/2022 |
6302022 | 7292022 | 10-Q 6/30/2022 |
3312022 | 4292022 | 10-Q 3/31/2022 |
12312021 | 2042022 | 10-K 12/31/2021 |
9302021 | 10292021 | 10-Q 9/30/2021 |
Insider Activity
Expand for MoreOwner | Title | Filing Date | Action | Price | Shares | Transacted Value | Value of Held Shares | Form | |
---|---|---|---|---|---|---|---|---|---|
0 | Herrington Douglas J | CEO Worldwide Amazon Stores | 9042025 | Sell | 223.49 | 2,500 | 558,725 | 115,769,384 | Form |
1 | Herrington Douglas J | CEO Worldwide Amazon Stores | 8052025 | Sell | 217.00 | 2,500 | 542,500 | 111,114,850 | Form |
2 | BEZOS JEFFREY P | Executive Chair | 7252025 | Sell | 228.48 | 1,510,956 | 345,219,752 | 202,527,898,092 | Form |
3 | BEZOS JEFFREY P | Executive Chair | 7232025 | Sell | 227.55 | 2,602,336 | 592,164,680 | 202,963,011,727 | Form |
4 | BEZOS JEFFREY P | Executive Chair | 7172025 | Sell | 227.02 | 733,195 | 166,449,709 | 203,079,724,832 | Form |
External Quote Links
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MarketWatch | Unusual Whales |
YCharts | Perplexity Finance |
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