How Is Audi Holding Up Compared To Its Compatriots In Crucial Markets?


Volkswagen AG‘s (OTCMKTS:VLKAY) luxury brand Audi formed 27% of the group’s revenue in 2015, and ~18% of the net volume sales, and is the second highest-selling premium automaker in the world behind BMW. Audi’s volume sales remain strong through the first four months of this year in crucial markets, despite the emissions issue. Audi is the largest premium automaker in China, and its sales held strong through April, a rebound after sales declined 1.4% in the country last year (passenger vehicle sales in China grew 7.3% in 2015). In the U.S., Audi grew its sales, unlike its competitors, shrugging off the supposed effects of the dieselgate scandal.

Volkswagen Q&A 19

 

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Volkswagen

 

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