What Drove TripAdvisor’s Revenue And EBITDA Growth Over The Last Five Years?
Expedia completed TripAdvisor’s spin-off in December 2011, after which TripAdvisor’s common stock started trading independently on the NASDAQ. TripAdvisor’s top line has been growing steadily ever since, though its EBITDA margin remained dampened on account of the company’s numerous investments and the development of its own booking platform, Instant Booking. Currently, Instant Booking is being deemed as the biggest future driver for TripAdvisor’s growth on account of its popularity with hotel chains, and also with the world’s largest OTA, Priceline. TripAdvisor also gained prominent positions in online restaurant booking and the tours and activities sectors with its numerous acquisitions. Over the years since 2011, the user contribution on TripAdvisor has increased from 30 contributions per minute to over 200 per minute. There were 82 million contributions added on TripAdvisor in 2015 alone, making the website’s reviews expand to 320 million in total, spanning across 6.2 million businesses around the world.
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Have more questions about TripAdvisor? See the links below.
- What Is TripAdvisor’s Fundamental Value On The Basis Of Its Forecasted 2015 Results?
- Advertising Vs Subscription: What’s TripAdvisor’s Revenue and EBITDA Breakdown?
- How Has TripAdvisor’s Revenue And EBITDA Composition Changed Over 2012-2016E?
- TripAdvisor Year 2015 In Review
- Where Can TripAdvisor’s Growth Come From In The Next 5 Years?
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