Here’s Why L’Oreal’s Digital Progress Places It Way Ahead Of Its Peers

L’Oreal’s digital initiatives places it way ahead of its peers. In early 2016, L’Oréal chalked out a plan for a large scale expansion of its online media as the company predicts that the importance of eCommerce will increase in the future. L’Oreal has stuck to its promise and how! We believe being the forerunner on the digital front will help L’Oreal’s market share to be boosted in each of its segments in the future.

The company is making some digital upgrades or another almost on a monthly basis. Some of its recent initiatives are:

• In September, L’Oreal Paris roped in five of the most influential YouTube beauty vloggers from the UK who together have a combined reach of around 5.5 million viewers. These five vloggers (“video bloggers”) will join forces with the brand’s global digital influencer, Kristina Bazaan, to help maintain L’Oreal Paris’ position as the ‘go-to digital beauty brand.’
• L’Oreal entered into a global alliance with augmented reality app company Modiface to launch several beauty apps.
• It also became the second beauty brand to introduce an emoji keyboard dedicated for the usage of its beauty users. It is also the first company to offer a make-lens on Snapchat.
• L’Oreal has recently launched a promotion where just like the dating app Tinder, customers can swipe right and select their products.
• It has also launched itself on the messaging app Kik to drive its mobile sales through more digitally oriented users.
• Earlier in the year, L’Oreal introduced a stretchable skin sensor designed to monitor ultraviolet light exposure via a wearable called My UV Patch. This technology is expected to be rolled out later this year under the company’s dermatological skincare brand, La Roche-Posay.
• In May 2016, L’Oreal announced a partnership with Founders Factory, a global digital and incubator based in London. The exclusive partnership will enable the companies to invest in Beauty tech startups across the world along with the opportunity to co-create two new companies every year.
• The company also opened its first digital store in Paris in 2015, which help customer access Sephora’s online range through digital features.

We expect L’Oreal’s global market share in each of its hair care, skincare, fragrance, and makeup segments to significantly expand, as L’Oreal keeps capturing more beauty users through its ever rising digital presence.

Have more questions on L’Oreal? See the links below.

• What Is L’Oreal’s Fundamental Value On The Basis Of Its Forecasted 2015 Results?
• How Has L’Oreal’s Revenue And EBITDA Composition Changed Over 2012-2016E?
• L’Oreal: Year 2015 In Review
• What Is L’Oreal’s Fundamental Value Based On 2016 Estimated Numbers?
• L’Oreal’s Q1 2016 Earnings Results
• How Did The Top Two Beauty Companies Perform In The Fragrance Segment Over The Last Five Years?
• How Can L’Oreal’s Digital Investments Help The Company?
• Who Relies More On Debt: L’Oreal Or Estee Lauder?
• What Are Some Of The Trends Expected To Drive The Future Of The Beauty Market?
• Why Might L’Oréal Be Acquiring Luxury Perfume Brand Atelier Cologne?
• How Is L’Oreal’s Revenue Composition Expected To Trend?
• How Is L’Oreal’s Skincare Business Expected To Trend?
• Why Does L’Oreal Want To Acquire The Skincare Brand, Société des Thermes de Saint-Gervais-les-Bains?

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