What Are Some Of The Trends Expected To Drive The Future Of The Beauty Market?
We expect the global makeup, skincare, and hair care market to grow as follows:
The major trends that are expected to influence the beauty market in the future are as follows:
- Increasing Technological Dependence
- Which Beauty Stock Is A Better Pick – L’Oréal Or Ulta?
- Down 25% This Year Is Estée Lauder A Better Pick Over L’Oréal?
- Is There More Room For Growth In L’Oreal Stock?
- After Underperforming The Markets, Can L’Oreal Stock Rally?
- L’Oreal Stock Poised For Bounce Back After Rough Month?
- After Dismal Performance Last Month, L’Oreal Stock Looks Set To Rebound
Along with the increasing dependence on technology in their daily lives, consumers are becoming inclined towards beauty brands that are also technologically advanced. Major players in the beauty sector are increasing their investments in digital initiatives. The global beauty leader, L’Oreal’s digital initiatives include launching beauty apps, developing flexible wearable electronics to collect and transmit data from the body, and the extensive use of social media marketing. Currently, the company is aiming to link its products via the Internet of Things (IoT). Reminding consumers to use their products, tracking frequency of usage, and feedback on the impact of the product on the user, could prove to be valuable features to attract more users in the future.
- Rise In Demand For Cosmetics That Requires Minimum Water Usage
Along with the scarcity of water across the globe over time, more consumers will prefer products that require no water or minimal amount of water. The rising demand for products such as facial wipes, dry shampoos, and non-rinse body washes are an indication towards this trend.
- Increased Demand For Organic Beauty Products
Customers are becoming more conscious about the ill-effects of chemicals and preservatives on their skin and bodies. Hence, the demand for herbal and organic products is on the rise. The organic personal care market across the world is expected to increase from ~$8.5 billion in 2013 to around $16 billion by 2020.
Have more questions on L’Oreal? See the links below.
- What Is L’Oreal’s Fundamental Value On The Basis Of Its Forecasted 2015 Results?
- How Has L’Oreal’s Revenue And EBITDA Composition Changed Over 2012-2016E?
- L’Oreal: Year 2015 In Review
- What Is L’Oreal’s Fundamental Value Based On 2016 Estimated Numbers?
- L’Oreal’s Q1 2016 Earnings Results
- How Did The Top Two Beauty Companies Perform In The Fragrance Segment Over The Last Five Years?
- How Can L’Oreal’s Digital Investments Help The Company?
- Who Relies More On Debt: L’Oreal Or Estee Lauder?
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