Honda’s Brand Image Is Changing In The U.S.

Honda has traditionally been a leader in the passenger car market in the U.S. But with car sales declining and SUV and crossover sales growing extremely fast this segment has been the biggest contributor to the growth in unit sales in the U.S. for the Japanese auto maker.

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Honda Motor

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