Adobe Caters To The Education Sector With e-Learning Suite 6 And Presenter 8

Adobe (NASDAQ:ADBE) has announced the availability of Adobe e-Learning Suite 6, a toolbox for creating professional grade e-learning and HTML5 based m-learning content. It has also launched the Adobe Presenter 8, which helps users create professional grade videos and, the Adobe Captivate 6, which allows educational content to be made easily available on mobile devices.

These products are aimed at the education and training market and will enable professionals and educators to make their content available online easily. These products allow users to build professional content without the need for special equipment or having to write code. The growth of distance learning programs and virtual classrooms is driving the market for such products. ^[1]

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The  Adobe e-Learning Suite 6 is designed to create professional-grade e-learning and HTML5-based m-learning content. It
aims to enable professional trainers and educators to create interactive courses which can include simulations, demos, rich animations and imaging as well as audio. It is priced at around $1,799.

The Adobe Presenter 8 enables business professionals, trainers and educators to create video presentations and uses an intuitive user interface that reduces the need for any specialized training. It allows the user to capture slide presentations, web-cam video and audio and edit the components without a separate video editor. This product is priced at around $499.

The Adobe Captivate 6 caters to the growing mobile market with enhancements to improve mobile access and boost learner engagement. It allows users to publish content as both SWF and HTML5 on any mobile device, including iOS and Android based tablets and smartphones.

Opportunity for Adobe

The education market is in a state of transition. There are numerous courses available online and students are demanding educational content on their mobile devices. Most of the major universities are offering courses as distance learning programs, and virtual classes are growing rapidly. We expect education and training to become a sizable source of revenue for Adobe in the next few years.

We currently have a $32.58 Trefis price estimate for Adobe which is slightly above than the current market.

Understand How a Company’s Products Impact its Stock Price at Trefis

1. Adobe Launches eLearning Suite 6, Presenter 8, www.adobe.com, July 18, 2012 [↩]