SAP Goes After Big Data with Hadoop Integration
SAP (NYSE:SAP) launched the new version of the Sybase IQ database, which comes with advanced Hadoop integration and support for a MapReduce API. [1] With this upgrade, it is targeting the growing market for big data and analytics. Sybase IQ now includes a native MapReduce API, and also offers integration with Hadoop, a software framework used to create data intensive distributed applications which can be used to process, analyze and store unstructured data. Its new in-database analytics tools offer up to 10X faster processing speeds to analyze both structured and unstructured data. SAP competes primarily with Oracle (NASDAQ:ORCL) and Microsoft (NASDAQ:MSFT) in the enterprise database market.
Sybase accounts for nearly 8% of SAP’s total $63 Trefis price estimate, which stands around 2% above its current market price. We expect it to reach nearly $2 billion in revenues by the end of the forecast period.
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After Oracle and Microsoft, SAP Goes After Big Data
Oracle was the first of the three giants to announce support for big data with its new Big Data Appliance and Oracle NoSQL database at the Open World conference. Microsoft also announced Hadoop support for SQL Server 2012 soon after, at the SQL Pass conference. With SAP joining the fray, all the three database giants are now focused on capturing a significant share of the growing big data market.
Brian Vink, Vice President, Database Products, Sybase, said:
Sybase IQ delivers the breadth of tools like native MapReduce and advanced Hadoop integration that data scientists need to analyze unstructured and structured data together to discover and predict deeper, more accurate insight into business performance and market dynamics. The latest release of Sybase IQ combines this breadth of tools with the ability for enterprises and application vendors to design high performance data analysis techniques to fully unlock the true potential of Big Data analytics.
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