Oracle Looks to Ride Big Data and NoSQL Growth to $40
Oracle (NASDAQ:ORCL) had a series of new products to announce at its OpenWorld conference. It also announced its move into Big Data with its new Big Data appliance and the launch of its new Oracle NoSQL database. Big Data consists of unstructured data and large data sets that can’t be processed properly using standard database tools. Oracle’s new Big Data Appliance will analyze unstructured data that can’t be analyzed well with existing data warehousing systems. It will come with connectors for the popular Hadoop framework so that customers can load data directly into Oracle’s database. It will come with a NoSQL database too. Oracle competes with SAP (NYSE:SAP), Microsoft (NASDAQ:MSFT), IBM (NYSE:IBM) and Salesforce.com (NASDAQ:CRM) in the database space.
We currently have a $40 Trefis price estimate for Oracle, of which around a third is contributed by its Database business. Our estimate is nearly 30% above its current market price.
Check out our complete analysis for Oracle.
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Oracle Looks to Attract More Customers to Oracle Database with Big Data and NoSQL Offerings
Oracle’s CEO, Larry Ellison said [1]:
Oracle’s strategy has always been to integrate additional types of data into the Oracle database. We started relational, then objects, then text, then XML, now a lot of different types of unstructured data types all going into the Oracle database. Finally, big data or the searching of large amounts of data using Hadoop. After Hadoop finishes filtering the data, the place you want to put that data is in Oracle database.
The idea is all of your data should be — you should be able to put all of your data regardless of data type into the Oracle database where it can be stored securely and reliably and you can search it and get answers to your questions very quickly.
Oracle will also be venturing into NoSQL territory with its new NoSQL database, which it will be bundling with the new Big Data Appliance. [2] A traditional relational database stores data in neat rows and columns, and it’s designed to run on a single machine. In contrast, a NoSQL database provides a more flexible data model, and it can be scaled across multiple machines. NoSQL has been gaining traction with multiple companies which have to deal with vast amounts of unstructured data, like Google, Facebook and Yahoo.
With these moves, Oracle is planning to make Oracle’s database a one stop solution for any customer looking for a robust database offering which works with any type of data.
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